As the holiday season approaches, retailers are stepping up their game to capture consumer attention in an increasingly competitive market. Amid the flood of discounts and promotions, one strategy has emerged as a dominant force—cash back. Once a simple perk, cash back programs have evolved into a loyalty tool for both consumers and marketers, offering dynamic savings opportunities across multiple channels.
At the forefront of this industry change is RetailMeNot, a platform that has reshaped how shoppers maximize their savings with a blend of cash back offers, coupon codes, and personalized deals, all available through an omnichannel experience.
The evolution of savings platforms
Gone are the days when shoppers relied solely on clipping paper coupons from Sunday newspapers. With the rise of digital commerce, savings platforms have become more dynamic and integrated into the modern shopping experience. At the forefront of this evolution is the concept of cash back programs. These programs offer real-time savings, allowing customers to earn cash while they shop. What started as simple discounts has evolved into sophisticated savings ecosystems that allow for stacking offers, including coupon codes, cash back, and personalized deals.
One of the major shifts in the evolution of savings platforms is the omnichannel approach. Shoppers no longer rely on a single source for savings but instead, expect a unified experience across multiple platforms—whether they are browsing a website, using a mobile app, or installing a browser extension. RetailMeNot has capitalized on this trend by offering stackable savings that maximize value across all these channels, making it easier than ever for shoppers to save.
RetailMeNot: Leading the way with stackable savings
RetailMeNot is known for its comprehensive savings platform that goes beyond traditional coupon codes. Over the years, the company has expanded its offerings to include an impressive cash back program, which has become a key differentiator in the market. This evolution has allowed RetailMeNot to reclaim its position as a leader in the cash back space, with features that meet the demands of today’s tech-savvy and deal-conscious consumers.
One of the standout features of RetailMeNot’s cashback program is the ability to stack savings. Shoppers can combine coupon codes with cash back offers to ensure they’re getting the maximum value on their purchases. This stackable savings feature is available across RetailMeNot’s web, app, and browser extension, making it easy for users to save, no matter how they shop. In fact, RetailMeNot’s browser extension has found over $180 million in savings for shoppers all-time. The convenience of these stackable offers is a game-changer, enabling shoppers to feel confident they’re getting the best possible deal every time.
“We’re committed to providing our users with a seamless experience that maximizes their savings across every shopping channel,” says Jarrett Sidaway, General Manager at Ziff Davis Shopping, the company behind RetailMeNot. “Whether you’re shopping online or in-store, our stackable savings make sure you get the best deal every time.”
Omnichannel consistency: Saving anytime, anywhere
RetailMeNot has perfected the omnichannel experience, ensuring that shoppers can easily save whether they’re on their computer, smartphone, or tablet. The company’s mobile app offers the same stackable savings as its website and browser extension, providing users with the convenience of finding and applying deals wherever they are. This seamless experience is especially valuable for busy shoppers who prefer to browse on-the-go.
In 2023 alone, RetailMeNot helped users save over $16.4 million through its browser extension, showing just how impactful these savings tools can be. The app and extension automatically apply the best available deals, meaning users don’t need to hunt down offers or worry about missing out on potential savings. This consistency across platforms is a critical part of RetailMeNot’s strategy and a key reason for its continued success in the market.
“The future of shopping is all about convenience and value, and our goal is to be there for our users wherever they choose to shop,” adds Sidaway. “With our online and in-store savings tools, we’re making it easier than ever for shoppers to save across every touchpoint.”
Cash back program success
RetailMeNot’s cashback program has seen tremendous growth over the past few years. With nearly 3,800 participating stores, it offers users cash back on a wide range of purchases—from everyday essentials to luxury items. In fact, the company has paid out over $85 million to its members, demonstrating the value and reliability of its cash back program. Since 2024, consumers can also get cash on their favorite restaurants’ gift cards.
What sets RetailMeNot apart from its competitors is its user-friendly approach to cash back. Shoppers don’t need to jump through hoops or wait for extended periods to see their rewards. The company offers quick payouts and flexible payment options, making it easy for users to access their savings. Additionally, RetailMeNot’s cash back offers are automatically applied to qualifying purchases, ensuring that users never miss an opportunity to save.
With 3,800 participating cash back merchants and over 500,000 promotions, RetailMeNot’s cashback program is robust and continually growing. The company’s commitment to delivering value to its users has resulted in a 3x increase in new cash back users compared to the same period last year.jarr
In 2019, RetailMeNot created National Cash Back Day, a holiday savings event dedicated to celebrating its cash back members with the steepest rewards. The event celebrated its 6th edition this year, which took place on November 7th – November 9th 2024.
Competing in a crowded market
While RetailMeNot is a leader in the savings space, it faces stiff competition from other platforms. These competitors have also made strides in expanding their cash back programs and offering personalized deals. However, RetailMeNot’s stackable savings and consistent value across multiple platforms give it a unique edge.
As the savings industry continues to evolve, personalization will play an increasingly important role. Consumers expect deals that are tailored to their shopping habits, and RetailMeNot is well-positioned to meet this demand. By leveraging user data and offering personalized savings recommendations, RetailMeNot can create a more engaging and rewarding shopping experience.
The future of omnichannel savings
Looking ahead, the future of omnichannel savings will likely focus on continued innovation and enhanced user experiences. RetailMeNot is already leading the way with its stackable savings, and the company shows no signs of slowing down. By continually refining its omnichannel approach and offering personalized deals, RetailMeNot is setting the stage for long-term success in the competitive savings space.
As consumers become more accustomed to shopping across multiple platforms, the demand for seamless and consistent savings will only grow. RetailMeNot’s commitment to providing value, convenience, and personalized savings ensures that it will remain a top choice for shoppers looking to get the most out of every purchase.
RetailMeNot’s evolution from a coupon code platform to a comprehensive savings destination is a testament to its adaptability and forward-thinking approach. With its robust cash back program, stackable savings, and omnichannel consistency, RetailMeNot is poised to continue leading the way in the world of savings.
This revolution in savings isn’t just about offering deals—it’s about delivering value and convenience to shoppers wherever they are. As RetailMeNot continues to innovate, the future of savings looks brighter than ever.