Anytime a new business venture is able to raise millions in seed funding, it’s sure to turn a few heads. And that is exactly what has happened with Ricky Ray Butler, founder and CEO of Revmatics.ai. Recently, Revmatics raised $21 million in seed funding, a critical step in the growth of its self-improving AI OS built for marketers called ADAS (Automated Design of Agentic Systems), which autonomously evolves based on real-time campaign data.
So what are Butler and Revmatics doing with this seed funding? The company’s unique approach to making data and AI-based insights more accessible have proven a key factor in the initial funding enthusiasm. Here’s a closer look at why Revmatics has gained attention from early investors.
Giving marketers the right data
While much has been made of tools like ChatGPT making it easier for marketers to create content, Butler argues that much of the focus on marketing applications for AI overlooks an even more important attribute: data.
“Quality marketing outcomes start with the right data,” he says.
“The problem is that traditional marketing tools keep data in silos. In addition, not all data is created equal. This creates a situation where marketers are frequently relying on outdated and incomplete data sets, which tends to leave them with an incomplete picture of what they should be doing. Bad data can be worse than no data, because it can lead to incorrect assumptions that take campaigns completely off-course.”
To address this issue, the primary development focus behind Revmatics has been in the creation of a powerful data pipeline that has enabled the company to reach statistical scale. This is something that can serve as an especially powerful resource when combined with marketers’ proprietary data.
“With key data partnerships and data pipelines, we’ve been able to eliminate that ‘walled garden’ effect that so many marketers struggle with,” Butler explains. “We’ve built an interconnected data network with over $50+ billion in transaction data, 100 million minutes of unstructured video from social platforms, 3,500 Shopify brands and millions of content creators. The ability to collect data in real time, combined with the power of AI, lets our platform do more than just deliver reports by offering predictive insights and suggested actions.”
Leveraging AI-powered customer insights and marketing tools
As Butler notes, much of the power of Revmatics comes from its ability to sync a brand’s proprietary data with the data in Revmatics’ own system. “Combining these data sets gives us an in-depth view of your sales ecosystem, particularly when it comes to identifying the audiences that have the greatest interest in a brand’s products or services,” Butler explains.
“Utilizing unstructured data like live shopping behaviors and social media interactions allows us to go deeper than demographics to uncover customer interests and psychographics that drive individual purchasing behaviors. This enables our AI to generate targeted buyer personas and community analyses, helping brands better understand their audience and even identify new groups that could be a good fit for their overall marketing strategy.”
These buyer personas and community analyses offer an in-depth look at the needs, concerns and motivations of different groups, while also assessing their potential alignment with the brand and its messaging. This same information can also be used to generate creator briefs and landing pages that are aligned with these groups. With just one click, marketers can ensure that landing page content and guidelines for prospective content partners are fully supportive of their brand’s preferred messaging and goals.
Syncing brand data with Revmatics also ensures that customer engagement tracking remains a live component, allowing for ongoing optimization and improvement to these AI-powered marketing tools and other brand initiatives. In fact, the AI’s ongoing use of live data has allowed it to become a self-improving system that continues to deliver higher-quality insights that are tailored to each brand.
“Let’s say the AI detects that a certain audience’s engagement with your brand has declined,” Butler says. “The system isn’t just going to tell you that something is wrong. It will also provide live feedback with AI-powered recommendations. This could include adjusting the content or your audience targeting, changing your ad spend and so on. Giving you the ability to optimize everything from your landing page to your targeting in real time can provide an instant boost to your marketing campaign.”
A promising start
The capabilities that Revmatics has already been able to unlock are a point of pride for Butler and his team — but he believes there is even more work to be done in this area.
“The future of marketing depends on data. Marketers can’t let themselves be stuck with fragmented, siloed data if they wish to succeed. By giving marketers and business leaders the ability to see and act on their data in real time, with powerful AI support, we can create positive outcomes that drive revenue, conversions and growth in other key metrics.”
As these AI-powered implementations continue to learn and improve, better marketing results will be just a few clicks away. With the right research and applications, AI can be more than hype — it can be a transformational tool that gives marketers the foundation they need to achieve ongoing sales growth.
