Budweiser announces its intentions to be the first beer on Mars

There’s been a lot of talk recently about getting humans to Mars, with SpaceX boss Elon Musk, for one, certain that the feat can be achieved in the not-at-all-distant future.

When sending humans to the red planet does finally become a reality, it’s not hard to imagine that the first thing they’ll be hankering for after such a long ride will be an ice cold beer.

Clearly not one to miss a marketing opportunity, Budweiser has jumped on the Mars bandwagon to announce that it wants to be the first beer brand to serve up a drink there.

And while it would be simple for Budweiser to throw a few bottles of its pale lager beverage into a spaceship’s refrigerator all ready for the Mars touchdown several months later, the brand says it would actually like to set up beer-making facilities on the distant, dusty rock so visitors can enjoy an endless supply of the alcoholic beverage. Though that might mean not much work gets done.

budweiser beer mars

Budweiser announced its grand ambition “to officially be the first beer on Mars” at the South by Southwest Interactive Festival in Austin, Texas.

During a panel discussion at the event, all the guests maintained serious facial expressions throughout, suggesting Budweiser is sincere about its novel idea. Tongue apparently nowhere near cheek, retired astronaut Clayton Anderson said getting beer into space is about “creating home away from home.”

Budweiser vice president Ricardo Marques also had a contribution to make. Clutching a bottle of Bud that he may or may not have just guzzled down, the VP boldly told the audience, “This is a dream that builds up our unbreakable belief in the power of the pursuit of the American dream.”

But there are — as Budweiser helpfully points out — great challenges ahead. These include a distinct lack of water on Mars to make the beer, difficulties in growing hops, and, most alarmingly for beer aficionados, the planet’s troublesome atmospheric pressure that would cause the beer to turn into “a foamy slop.” Though some Bud-haters might well call that an improvement.

Product Review

This was 3D printed? With the Anycubic Photon, you can't tell

Never mind the fact that the Anycubic Photon 3D printer only costs 500 bucks. In terms of sheer print quality, this printer is on the same level as machines that cost six times as much.
Emerging Tech

We’re going to the Red Planet! All the past, present, and future missions to Mars

SpaceX isn't the only organization pining to visit the Red Planet. Here's a detailed list of all operational and planned missions to Mars, along with explanations of their objectives, spacecraft details, and mission proposals.
Home Theater

Anker’s micro projectors get an equally small price in time for the holidays

Looking for a great deal on a tiny video projector? Anker has some tiny prices on three of their smallest devices. With features like Android 7.1 and designs as small as a can of soda, these projectors make the perfect travel companions.
Smart Home

LG is rolling out the barrels at CES 2019 with a craft beer machine

Looking to get into the beer making game? With the help of LG, you can become a brewmaster at home. The electronics maker is rolling out the LG HomeBrew, an at-home beer making machine at CES 2019.
Cars

This freewheeling Army truck-turned-tiny home is a labor of love

Most tiny homes are models of efficiency but one British metal worker has redefined the idea, converting an old Army truck into a mobile tiny home that comes with a bed, a sofa, a shower, and a beer garden.
Smart Home

This A.I.-enabled tech brings cutting-edge automation to grocery stores

Takeoff Technologies is working to make grocery deliveries fast, accurate, and convenient using A.I.-enabled technology to augment robotic grocery orders that can be completed in minutes.
Emerging Tech

Postmates’ to roll out Minion-like autonomous delivery robots in 2019

Postmates is about to employ a cute little robot to work alongside its human delivery personnel. Called Serve, the wheel-based bot can carry items weighing up to 50 pounds and has a range of 30 miles.
Emerging Tech

The best 3D printers of 2018

On the hunt for a new 3D printer? We've got your back. Whether you're a beginner or a seasoned veteran, this list of the best 3D printers has what you're looking for.
Emerging Tech

The best drone photos from around the world

Most of today's drones come equipped with high-end cameras, which are quickly revolutionizing the world of aerial photography as we know it. Here are some of the best drone photos from around the world.
Emerging Tech

Are e-cigarettes safe? Here’s what the most recent science says

Ecigarettes are widely regarded and advertised as a healthier alternative to cigarettes for people who are trying to kick the smoking habit. How safe are these cigarette alternatives? We went deep into the recent scientific literature to…
Emerging Tech

Thrill-seekers will be able to pilot themselves in a giant drone as soon as 2019

Want to hitch a ride on a giant drone? The startup Lift Aircraft is gearing up to let paying customers fly its 18-rotor giant drones over assorted scenic landscapes across the U.S.
Emerging Tech

CRISPR gene therapy regulates hunger, staves off severe obesity in mice

Researchers from UC San Francisco have demonstrated how CRISPR gene editing can be used to prevent severe obesity in mice, without making a single edit to the mouse's genome. Here's how.
Emerging Tech

Capture app saves money by 3D scanning objects using iPhone’s TrueDepth camera

Capture is a new iPhone app created by the Y Combinator-backed startup Standard Cyborg. It allows anyone to perform 3D scans of objects and share them with buddies. Here's how it works.
Emerging Tech

Sick of walking everywhere? Here are the best electric skateboards you can buy

Thanks for Kickstarter and Indiegogo, electric skateboards are carving a bigger niche than you might think. Whether you're into speed, mileage, or something a bit more stylish, here are the best electric skateboards on the market.