Skip to main content

9 important trends at IFA that will shape the tech world this holiday season

IFA 2016
Rich Shibley/Digital Trends
The show floor is open at IFA 2016, and with it comes the tech trends that’ll set the tone for the rest of the year. Though there’s no shocking new launch at this year’s show, we saw many newer product categories — like virtual reality — expand their influence. There’s also a resurgence in tech you’ve come to take for granted, like tablets and mid-range phones. Here are some major trends we’re seeing at the show that you should know.

Mid-range phones cost too much

IFA_RU1_01
Image used with permission by copyright holder

We haven’t seen many flagship phones at IFA this year, but there have been some interesting tablets. The smartphone field has been distinctly mid-range; the specs war may be ending. Most smartphones have surpassed the point of “good enough” performance.

Despite the lack of cutting edge processing power, the trend of premium metallic finishes shows no signs of abating and, we’ve lost count of the number of times a chamfered edge was described as diamond-cut. The companies behind these phones obviously want them to be perceived as affordable flagships with premium builds (like an iPhone or Galaxy). But they just as often feel like adequate phones that cost too much. While it’s good to see quality increase across the board, it’s becoming more difficult to find the true bargains.

Read more here.

The smartwatch has come full circle

IFA_RU1_02
Image used with permission by copyright holder

The watch has come full circle (literally), and rectangular smartwatches are out. Apart from the Apple Watch, that is – and its square shape is starting to look, well, square.

Companies like Samsung and Asus started their smartwatch journey with rectangular devices a few years ago, but they’ve since made the shift to a more traditional wrist-piece. Case in point? The Asus ZenWatch 3, Asus’ first flagship watch with a circular design. Expect to see more circular watches as we head into the holiday season — and don’t expect to see many (or any) rectangular ones.

Read more here.

Intel’s 7th-gen chips are inspiring new laptops

IFA_RU1_03
Image used with permission by copyright holder

Core, Intel’s main line of processors, is now on its seventh generation. The first examples of the new hardware arrived at IFA 2016, and they are paving the way for an estimated 250 designs that are scheduled for release before the end of the year.

Those designs are targeting the back-to-school, and then holiday, buying seasons. Because Intel is launching 7th-gen mobile dual-core chips first, you’ll see new designs focused there, and in particular in the high-end market. The next few months will be a good time to buy a laptop.

Read more here.

Every laptop is a 2-in-1

IFA_RU1_04
Image used with permission by copyright holder

Acer’s headline PC at IFA 2016 was the Spin 7, the thinnest 2-in-1 yet produced. But it wasn’t alone. The company announced a full line of Spin devices ranging from the budget Spin 1 up to the $1,200 Spin 7. Lenovo, too, announced affordable and attractive 2-in-1s, like the $550 Yoga Book with Windows and the $600 Miix 510. In fact, every PC announced by Lenovo was a 2-in-1.

It’s not clear that users demand 2-in-1s, but it’s also not clear that demand matters. As the technologies that power the category become easier to produce, and more affordable, manufacturers are finding new value in multi-use PCs. Like the ultrabook before it, the 2-in-1 is likely to become more or less standard. You’ll likely find yourself buying one, whether you want a 2-in-1 or not.

Read more here.

Eye-tracking is gaining popularity

IFA_RU1_05
Image used with permission by copyright holder

Have you heard of Tobii? If not, we don’t blame you, though we have covered them for half a decade. The company, which has an eye-tracking technology designed for unique user input, has been around for a long time. Now, Tobii is starting to hit its stride. Its hardware has appeared in a new line of Acer Predator monitors at IFA 2016. It’s also in mobile hardware from Alienware and MSI, among others.

That list of products might make you think Tobii is all about gaming. But it’s also useful for Microsoft’s Windows Hello login utility – and that may in fact become its killer app. And it’s not just Tobii in this field. Intel’s RealSense is just as capable. It seems these solutions have finally found their problem.

Read more here.

Everyone wants a slice of VR

IFA_RU1_06
Image used with permission by copyright holder

Everybody wants a piece of the VR pie, and IFA couldn’t have made that more apparent. It’s not just Oculus and HTC’s arena anymore.

In just the first couple days of IFA, we’ve seen a handful of companies — Qualcomm, Alcatel, Acer, and a few others — either showing off new gear or announcing prices and availability for headsets they’d previously revealed. And that’s just the headgear side of things. Once the floor opens up, we fully expect to see a smattering of VR software and peripherals. The VR bandwagon still has plenty of room for people to hop on board.

Read more here.

Awesome tablets are back, but do we still want them?

IFA_RU1_07
Image used with permission by copyright holder

Tablets, or more precisely, tablets we may be tempted to buy, aren’t dying as fast as some may have predicted. Huawei and Lenovo in particular have excelled with tablets this year, with the MediaPad M3 and Yoga Book both really impressing respectively, and honorable mention also goes to Asus and the ZenPad 3S. Companies have seen the value in making tablets that can actually do some computing, finally giving the iPad some meaningful competition.

The question is, are we bored of tablets, regardless of whether they’re good or bad, cheap or expensive, thanks to phones with massive screens?

Read more here.

Robots want to help you cook

IFA_RU1_08
Image used with permission by copyright holder

IFA is packed with appliances, but one trend that’s stood out is guided cooking. Whether it’s Sharp’s Love2Cook, a smart oven that’s preloaded with recipes; Bosch’s non-connected multicooker with accompanying app; or Samsung’s upcoming debut of its Club des Chefs app, where Michelen Star chefs will guide you through the cooking promise, everyone wants to make sure you don’t mess up in the kitchen.

The message seems to be you don’t need to be a master in the kitchen to make good food. Take AEG Electrolux’s SenseCook. You don’t even have to know what temperature to cook your steak! Just dial in the level of doneness, and the included probe keeps track of when it’s time to stop cooking. Even kitchen appliances that aren’t connected are getting smarter.

Read more here.

Tech companies are having an identity crisis

IFA_RU1_09
Image used with permission by copyright holder

Once upon a time it was enough to hang your company’s reputation on the quality of its products, but if the press conferences at IFA 2016 are any indication, that’s no longer the case. While it’s typical for large corporations to spend several minutes updating the public on how they are striving to innovate and remain competitive in the marketplace at these events, this year it seemed like half the time these companies had our attention was spent on a reaction to some sort of identity crisis.

Panasonic told us about how it wants to save the world with clean energy and “smart cities;” LG toured groups through an elaborate art installation which symbolically related products to natural phenomena; Samsung made a point of showing off how it was providing jobs to European millennials floundering in a struggling economy; and Sony continues to hammer home the nebulous concept of “Kando” as the basis for its product development.

Philanthropy and artistic endeavors are fine and good, but they always feel a bit hollow when used to sell products.

Read more here.

Digital Trends Staff
Digital Trends has a simple mission: to help readers easily understand how tech affects the way they live. We are your…
The 11 best Father’s Day deals that you can get for Sunday
Data from a workout showing on the screen of the Apple Watch Series 8.

Father's Day is fast approaching and there's still time to buy your beloved Dad a sweet new device to show him how much you love him. That's why we've rounded up the ten best Father's Day tech deals going on right now. There's something for most budgets here, including if you're able to spend a lot on your loved one. Read on while we take you through the highlights and remember to order fast so you don't miss out on the big day.
Samsung Galaxy Tab A8 -- $200, was $230

While it's the Plus version of the Samsung Galaxy Tab A8 that features in our look at the best tablets, the standard variety is still worth checking out. Saving your Dad the need to dig out their laptop or squint at a small phone screen, the Samsung Galaxy Tab A8 offers a large 10.5-inch LCD display and all the useful features you would expect. 128GB of storage means plenty of room for all your Dad's favorite apps as well as games too. A long-lasting battery and fast charging save him the need for a power source too often too.

Read more
The Apollo wearable is proven to help you sleep better (and it’s on sale)
Apollo wearable worn during sleep in bed.

This content was produced in partnership with Apollo Neuro.
Stress, anxiety, and insomnia are all concerning things that just about everyone struggles with at one time or another. Maybe you can sleep, fending off insomnia, but you lack quality sleep and don’t feel rested in the morning. Or, maybe when it’s time to kick back and relax, you just can’t find a way to do so. There are many solutions for these issues, some work, and others don’t, but one unlikely area of support can be found in a modern, smart wearable.

Medicine is the obvious choice, but not everyone prefers to go that route. There is an answer in modern technology or rather a modern wearable device. One such device is the Apollo wearable, which improves sleep and stress relief via touch therapy. According to Apollo Neuro, the company behind the device, which is worn on your ankle, wrist or clipped to your clothing, it sends out waves of vibrations to help your body relax and reduce feelings of stress. It's an interesting new approach to a common problem that has typically been resolved via medicine, therapy, or other more invasive and time-consuming techniques. The way it utilizes those vibrations, uniquely placed and administered, to create a sense of peace, makes us ask, can it really cure what ails us? We’ll dig a little deeper into how it achieves what it does and what methods it’s using to make you feel better.

Read more
What comes after Webb? NASA’s next-generation planet-hunting telescope
An illustration shows how NASA's Habitable Worlds Observatory would measure the atmosphere of distant planets.

When it comes to building enormous, complex space telescopes, agencies like NASA have to plan far in advance. Even though the James Webb Space Telescope only launched recently, astronomers are already busy thinking about what will come after Webb — and they've got ambitious plans.

The big plan for the next decades of astronomy research is to find habitable planets, and maybe even to search for signs of life beyond Earth. That's the lofty goal of the Habitable Worlds Observatory, a space telescope currently in the planning phase that is aimed at discovering 25 Earth-like planets around sun-like stars.

Read more