You don’t have to be rich to be an art collector, thanks to Kollecto

kollecto app art buying mentor screen shot 2015 08 30 at 9 39 32 am
In spite of art’s lofty goal of being a sort of universal language — applicable, accessible, and pertinent to anyone and everyone — the simple and sad truth of the matter is that it simply … well, isn’t. The National Endowment for the Arts’ (NEA) Survey of Public Participation in the Arts has revealed that art museum attendance has slipped 21 percent since its peak, with the younger generation of Americans (between the ages of 19 and 44) among the least-interested group. And as deplorable as it is, it’s hard to blame them — the art world has established itself as a decidedly highbrow institution, one that is somewhat impenetrable and impervious to the common man, the average American. But now, one app is looking to change that. Meet Kollecto, your “art-buying mentor” that insists, “You don’t have to be rich to collect art.”

It’s a novel concept, but one that is desperately needed in a time when appreciation for the arts as a whole seems to be sliding at a rather alarming pace. Tara Reed, the founder of Kollecto, certainly understands the need for an inviting approach when it comes not only to appreciating, but patronizing these creative masterpieces. And that’s where Kollecto comes in. First, you’re invited to choose the type of art you like — no need to know the definitions of chiaroscuro or be able to differentiate between futurism and Bauhaus, just decide if you like photography, abstract art, street art, or any other easily identifiable genre.

Then, perhaps most importantly, you can set your budget, anywhere from $100 to $3,000. Not only does Kollecto then search the Web for pieces you might enjoy (and fit within your price range), but it also offers you a chance to learn about collecting art and the pieces you’re interested in. You can rate each piece to help Kollecto learn more about your tastes, and then over time, Kollecto becomes your personalized art buyer and teacher.

In explaining her impetus for beginning Kollecto, Reed, a former Microsoft employee, told Tech.co, “I get recommendations from Spotify when I wanted to hear music, I get recommendations from Neflix when I want to watch a good indie film, and I get recommendations from StitchFix when I need fashion inspiration. But there was no where to get recommendations for art.  So I felt like there was a real need for what I was building with Kollecto — a recommendation service for affordable artwork.”

Reed’s goal, then, is to change the alarming statistic that “20 percent of people think buying art is more intimidating than buying real estate.” And with Kollecto, it certainly looks as though she’s on the right track.

Smart Home

With Personal Food Computers, nerd farmers are finding the best way to grow

MIT research scientist Caleb Harper wants to grow basil designed to prevent heart disease. It involves a personal food computer, climate manipulation, and open sourcing food. One day, your doctor could prescribe you a diet of food grown…
Gaming

Your PlayStation 4 game library isn't complete without these games

Looking for the best PS4 games out there? Out of the massive crop of titles available, we selected the best you should buy. No matter what your genre of choice may be, there's something here for you.
Emerging Tech

SpaceX’s Big Falcon Rocket goes bolder, changes its name to Starship

Elon Musk has revealed that he's changing the name of SpaceX's Big Falcon Rocket to the grander Starship. It's getting a redesign and may even be one day used to visit other star systems trillions of miles away.
Deals

This all-in-one shaving system lets you use over 40 blades from different brands

Trazor shaving system gives you the ability to shave using most of your favorite blades from various brands like Gillette and Schick. It even squirts out water, shaving gel, and aftershave making it an ideal solution for traveling.
Emerging Tech

The best drone photos from around the world

Most of today's drones come equipped with high-end cameras, which are quickly revolutionizing the world of aerial photography as we know it. Here are some of the best drone photos from around the world.
Emerging Tech

Internet of cows? Smart ear tag takes cattle tracking into the future

An Australian startup wants to bring cattle farming into the present day with smart ear tags capable of revealing where herds are grazing, and even if animals are sick or about to give birth.
Photography

DJI’s Ronin-S just got more capable with slew of new accessories

Need a longer battery life for the DJI Ronin-S, or perhaps a built-in screen, GPS, or universal mount? DJI has got you covered with a handful of new accessories for the company's one-hand gimbal.
Emerging Tech

Drones can safely fly a human kidney without damaging it, study shows

Drone deliveries are well on their way. Could they also be used for safely delivering transplant organs to hospitals without damage? A recent test flight attempted to find an answer.
Emerging Tech

Novameat’s 3D-printed ‘steak’ looks gross, but could it save the planet?

A Spanish startup called Novameat is developing a 3D-printed beefsteak, made using a paste composed of vegetable-based materials like rice, peas, and seaweed. Get ready for the future of food!
Emerging Tech

14 White elephant gift ideas that are guaranteed to spice up your holiday party

To help you make a splash at your holiday party this year, we've put together a quick list of the best White Elephant gift ideas the world has ever seen. Proceed with caution!
Emerging Tech

Dangle no more: Window-washing drone for towers could replace human cleaners

The maker of a window-washing drone for tall buildings claims it can do the job 20 times faster than humans and is much safer than using workers in cradles that dangle on the side of buildings.
Smart Home

From flashlights to fireballs, 5 dubious but hilarious way to cook a turkey

Cooking the ol' Thanksgiving Day turkey in the oven can take hours. That said, why use a traditional oven when you can just as easily incinerate the bird with a jet engine? Here are the most insane ways to cook a turkey.