Mirrorly’s new scanning technology could get you out of the dressing room and into new clothes

cloud cliques mirrorlyThe best tech startups are those that pinpoint real, human problems and offer a solution. These are companies making products that are more than just novelties and potentially have serious staying power. And Mirrorly could be one of them.

Cloud Cliques is home to Mirrorly, which hopes to reinvent how the shopping experience with a device that allows consumers to virtually try on clothes. CEO and founder of Cloud Cliques Waylon Peele tells me that he started working on the idea after he experienced the same e-shopping frustrations many of us do with clothing: just before hitting “buy,” you get trigger-shy because you don’t know if your purchases will fit.

Peele couldn’t commit to a pair of jeans he found online, but the in-person experience wasn’t much better. “When I went to the mall to buy the jeans, I had to go through the disorganization of the department store to find them, look through the brands, try them on… the process took forever, and it’s super inefficient.”

Enter, Mirrorly. The device uses the Kinect as well as a custom-made scanning solution built by the team to create a virtual clone of the consumer. This is displayed on a vertical, 75-inch display, where you can model clothing without the obnoxious process we’re all currently subject to.

There have been a few lukewarm attempts to offer this sort of service via smartphone, tablet, and PC: cameras combined with e-shopping databases turn you into a digital paper doll, and the effect is interesting but many of the examples I’ve seen fall flat (pun intended). These apps are eye-catching, but without a high level of accuracy, they won’t solve the problem. Fortunately, Peele says it still finds Mirrorly’s results “amazing” and says it is actually like looking in a mirror; as you move, the clothing moves and adapts with your shape. “When people use it for the first time, you can tell it’s fun for them, it’s sort of like magic,” he tells me.

When asked why early iterations of this type of technology haven’t really measured up, Peele says it’s an issue of trying to solve an inherently complicated problem too quickly. “The available technology to build this has been available for about four years now, and people haven’t solved the problem correctly,” he says. “We’re putting the pieces of the puzzle together and solving it the right way.”

Mirrorly is currently in beta testing and hasn’t evolved into its finished form (Peele says it will be launched as an integrated system in the bezel of a large display). While the team refines the product, they’re working on partnerships with retailers and raising capital. It may or may not surprise you to hear that the fashion world sees a higher value in what Mirrorly’s creating than the tech world, but after all it is their customers who are looking for an evolved shopping experience. 

Emerging Tech

Microsoft’s friendly new A.I wants to figure out what you want — before you ask

Move over Siri and Alexa! Microsoft wants to build a new type of virtual assistant that wants to be your friend. Already making waves in Asia, could this be the future of A.I. BFFs?

Huawei's folding smartphone reportedly will launch at MWC 2019

Huawei will release a folding smartphone with 5G connectivity in 2019, according to the CEO and executives for the company. Rumors are also spreading to take away some of the mystery surrounding the exciting device.

Fisker failed. But now the EV pioneer is ready for an epic redo

Henrik Fisker has already had a career most executives can only dream about. He designed the BMZ Z8, a couple of Aston Martins, and his own Fisker Karma. But he’s got a plan to disrupt the auto industry, forged by lessons learned over the…

Photography news: Best spot for fall photos, new firmware from Fuji and Nikon

Where's the best spot to take fall photos? Michigan, according to social media and a Nikon contest. The results and more in this week's photography news, including significant firmware updates for the Fujifilm X-T3, X-H1, and GFX 50S.
Emerging Tech

Ancient crater the size of NYC discovered under the Greenland ice sheet

A huge crater has been discovered beneath the ice of Greenland, and is thought to be the result of a meteorite impact millions of years ago. The crater is one of the largest ever discovered, measuring 19 miles across.
Emerging Tech

Here’s how the InSight mission to Mars will confirm its landing to NASA

NASA's InSight mission has sent a lander to Mars. NASA researchers have now shared details on how they will monitor the touching down of the lander at the end of its 91 million mile journey.
Emerging Tech

Would you swap your keycard for a microchip implant? For many, the answer is yes

Put down your keycard! More people are turning to implanted RFID chips as their choice of workplace identification. Should we be worried about a world in which employees get microchipped?

‘Super magnesium’ may be the next wonder material for outdoor gear

Super Magnesium is a wonder material that is 30 percent lighter than aluminum, as strong as carbon fiber, cheaper to make, and 100-percent recyclable, making it much better for the environment.
Emerging Tech

Forget joysticks — the Guts Game is controlled by a sensor that you swallow

Researchers have created an unusual new game in which players swallow a biosensor and then compete to raise or lower the temperature in their gut. Sound crazy? Here's why it could catch on.
Emerging Tech

Step inside the Nepalese restaurant staffed by robot waiters

A robotics startup from Nepal has created a robot waiter called Ginger. It's capable of delivering food from kitchen to table, and can even engage customers in a bit of friendly banter as it does so.
Emerging Tech

Doctors could soon ditch stitches and seal skin wounds with lasers

Just like the dermal regenerator in Star Trek, physicians may soon be able to heal skin wounds using smart, laser-based technology. That's thanks to researchers from Arizona State University.
Emerging Tech

From tornado flushes to remote controls, modern toilets are flush with tech

With the global observance of World Toilet Day on November 19, we take a look at how the modern toilet in our homes and businesses have evolved, and how they are becoming smarter tools in the future.
Emerging Tech

NASA selects the all-important landing site for its Mars 2020 rover mission

NASA said on Monday that the landing site for its much-anticipated Mars 2020 rover mission has the potential to "revolutionize how we think about Mars and its ability to harbor life."
Emerging Tech

NASA’s ‘space wheat’ is helping earthbound farmers grow crops quicker

Could NASA technology for growing plants on other planets help farmers improve crop yield here on Earth? According to researchers in Australia and the U.K., the answer is a resounding yes.