Motorola, MTV Team Up For Mobile Music

From Motorola’s press release:

Today, from the M3 Music Summit in Miami Beach, Motorola Inc. introduced three new “must have” mobile music handsets and new wireless content created by MTV International exclusively for Motorola.  Each new Motorola mobile — from the model E398 and the E680 to the C650 — is designed to maximize the mobile music experience for music lovers and artists worldwide.

In markets all over the world, Motorola is synonymous with mobile communications, and MTV is synonymous with the music-centered lifestyle.  For consumers, it’s a potent combination — two powerful brands converging to deliver unmatched and innovative leadership.  Together, Motorola and MTV International are creating a mobile music environment in markets outside of the United States to deliver value and opportunity for mobile operators; new models of distribution for entertainment marketers; new outlets and audiences for well-known and emerging artists; and, of course, access, entertainment and fun for music lovers everywhere.

Motorola’s new handsets, the model E398 with 3D stereo surround sound, the E680 with RealPlayerTM software and MPEG 4 video playback and the model C650 camera phone with the embedded MotoMixer and MP3 ringtones, are designed to meet the consumers’ ever-evolving music needs. Regardless of music tastes, locations, lifestyles or mobile usage, Motorola’s tiered portfolio offers consumers the option to download, enjoy and personalize their music collection from wherever they are.

“The device formally known as the cellphone is now our wireless entertainment portal – connecting us to the music, videos, artists we love and the information we want,” said Geoffrey Frost, chief brand officer, Motorola, Inc. “Through wireless innovation, partnerships and open standards, we are delivering a new way for artists to reach their fans and for music-lovers to enjoy their favorite tracks.”

Capable of delivering a true to life mobile music experience, the new handsets deliver intense music-based sounds and actions across all functions – gaming, MP3 and ringtones. Unique features add to the experience with impressive 3D stereo surround sound and sensory interaction technology that creates incredible vibration and lighting patterns and video capabilities for a true audiovisual experience.

Motorola E398

The new Motorola E398 transports its users into an alternate world of sound and vision. With an integrated MP3 player, SanDisk T-Flashâ„¢ removable memory and dual MFT 16mm 3D stereo surround soundspeakers, the model E398 puts the power of mobile music in the palm of your hand. Vibration sensory technology and rhythm lights that interact with Java games, ringtones, caller ID and ambient noise,bring the handset to life. A sharp color screen means you never look fuzzy, and an integrated camera with flash ensures a darkened room or dance floor need never get between you and your subject …send pictures as evidence of a great night.

Motorola E680

Entertainment enthusiasts rejoice with Motorola’s E680 handset – dual 3D stereo surround sound speakers and RealPlayerTM software provide incredible reproduction of the newest ofsounds and the handset’s large color screen brings your favorite videos to life. Music and video fanatics can download up to 1GB of content on the device’s removable memory and can update theirentertainment choices as often as they like. Downloading is easy with seamless USB data transfer support and fast over the air downloads via GPRS technology or Bluetooth for wireless transfer offiles. Gaming gets serious on the model E680 with 3D graphics, portable and downloadable J2MEâ„¢ games and 8-way navi and gaming keys. Simultaneous key press and multi-channel audio supports for MIDIbackground music and MP3 sound effects bring new digital worlds to life.

Motorola C650
The Motorola C650 is a feature-forward, stylish phone for those who crave a blend of mobility and entertainment. Designed to give you a total sensory experience, the model C650 is a pocket-sizedpackage jam-packed with musical MP3 ringtones, integrated VGA 4X zoom camera, 65K color display, MPEG4 video playback, downloadable Java games and multimedia messaging. The wealth of personalizationgears let you make every day your own gig and let you groove to every call, message and game. Download new wallpapers, screensavers, ringtones, games or applications, mix your own ringtones with theunique MotoMixer, individualize your incoming calls with picture caller ID, and flaunt your style with rhythm lights that display distinctive lighting patterns during rhythmic ringtones, events andgames.

Motorola’s E398 and E680 handsets are compatible with the latest addition to Motorola’s Bluetooth portfolio, the Wireless Headset HS820. The stylish and affordable HS820 provides hands-freeconvenience without wires for up to six hours of talk time and 100 hours of standby time. The Motorola E398 is also compatible with Motorola’s new One-Touch Stereo Headset HS120. The HS120 featuresan acoustically tuned speaker that offers users premium sound clarity even in noisy environments.  Plus, the handset automatically mutes the music for an incoming call and resumesplaying it after the call has ended.

Motorola is committed to delivering a secure wireless music environment to protect artists’ rights and, as a member of the Open Mobile Alliance, Motorola supports the OMA’s Digital Rights Managementspecifications. These specifications will open the door to a wealth of digital media for mobile users. The work accomplished through the OMA will give content providers and artists a way toprotect content and add a new level of confidence that only paid users are allowed to download and use digital media.

The Motorola C650 and E398 are expected in Q2 and the E680 is expected in the second half of the year.


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