Report: Kindle Fire 2 could be unveiled at the end of July

Kindle Fire Jeff Bezos

According to a CNET source, Amazon is already prepping for a Kindle Fire 2 announcement at the end of July 2012. Specifically set for Tuesday July 31, the retail giant could reduce the price on the current Kindle Fire to a lower price point and launch an upgraded Kindle Fire 2 at the familiar $199 price point. As stated by DigiTimes recently, Amazon may be prepping larger Kindle Fire models at higher price points in addition to increasing the resolution of the 7-inch model from 1024 by 600 to 1280 by 800. However, DigiTimes track record for predicting upcoming changes to tech products is definitely less than stellar. According to Time, DigiTimes is “wrong most of the time” when it comes to Apple rumors. 

amazon-kindle-fireIn addition to an upgraded Kindle Fire, it’s likely that Amazon will announce the launch of an e-ink Kindle with backlight in order to compete more effectively with the Barnes & Noble Simple Touch with GlowLight. That e-reader has attracted a segment of readers that want to read books when in bed or areas of a home with poor lighting conditions for reading.

Amazon released the original Kindle Fire on November 15, 2011 and sold nearly five million tablets during the holiday shopping season. However, customer satisfaction with the device is significantly low when compared to the Apple iPad.

According to a very recent Changewave Research study of nearly 3,000 consumers, only 41 percent of Kindle Fire owners are very satisfied with the device. Alternatively, 81 percent of people that owned the third generation iPad were very satisfied with the tablet. In addition, 71 percent of consumers were very satisfied with the iPad 2. However, the majority of Kindle Fire owners were still somewhat satisfied with the Amazon tablet. Another big problem for Amazon is that only eight percent of the respondents that didn’t own a tablet planned to purchase a Kindle Fire within the next ninety days. Amazon will need to generate significant buzz around the Kindle Fire 2 in order to attract new customers to the platform.