Skip to main content
  1. Home
  2. Emerging Tech
  3. Deals

Siduri Wines blends wine and tech in the ultimate sweepstakes experience

By
Add as a preferred source on Google
Siduri Holographic Experience Banner for unique AR minigames.
Image used with permission by copyright holder

A great wine tells a story, connecting you to the people and place where it’s made. Pinot Noir specialist Siduri Wines has always found ways to connect over wine without being overly complicated – wine can be serious, while still being fun. Innovators at their core, they partnered with Microsoft and reality design firm Rock Paper Reality to create a Web AR (augmented reality) experience that brings their wines to life by simply scanning a QR code on the bottle. Now, they’re offering to bring one lucky winner and a guest to California to experience wine country and make their own hologram!

Beginning November 1st, Siduri is launching a sweepstakes to coincide with the Web AR experiences, offering a once-in-a-lifetime opportunity for the winner and a guest to receive the ultimate three-day vacation to San Francisco and Sonoma Wine Country. During their visit, they’ll have the opportunity to create a custom hologram at Microsoft Mixed Reality Capture Studios and enjoy dinner with Siduri’s charismatic Found and Winemaker. They’ll also get to sight-see and take in the coastal landscape from a helicopter during a private tour. Check out the experiences below and learn how to enter the sweepstakes.

The acclaimed winery, which was founded over 25 years ago, collaborated with Microsoft Mixed Reality Capture Studios and augmented reality design firm Rock Paper Reality, to create the Siduri Holographic Experience. Using photorealistic holographic Web Augmented Reality (AR), the technology brings Siduri to life in a variety of exciting and immersive three-dimensional segments in which Siduri Founder Adam Lee catapults out of a wine bottle. Instead of walking door to door to share Siduri with consumers as he did 25 years ago, the Siduri story is now available to every consumer through their smartphones. Early examples of augmented reality in wine required users to download an application to view augmented reality experiences. What sets the Siduri Holographic Experience apart is that consumers can seamlessly launch the experiences by simply scanning a QR code – no apps, no problems.

The holographic experiences are available on three of their most popular bottlings: Willamette Valley Pinot Noir, Santa Barbara County Pinot Noir, and Russian River Valley Pinot Noir. Scan the QR code on the label using a smartphone or tablet to launch the AR experience in a browser that relates to the specific wine. One experience is a face-off against Siduri’s Founder, Adam Lee, in a Wild West-style showdown — you’ll also learn a unique tip about opening wine. In another, see Siduri’s 500+, 90-point scores stack up. You don’t need anything special to experience each story, just scan and go with your mobile device or tablet. Don’t forget that each AR experience can be enjoyed with a glass of Siduri Pinot Noir!

How to enter the Siduri Holographic Sweepstakes

 

Want a chance to win this amazing trip, filled to the brim with exclusive wine and technology experiences? Here’s what you must do. Starting November 1st, you can enter the Siduri Holographic Sweepstakes online – click the link here to enter. You have until December 31, 2021, at 11:59 p.m. PT to enter. Alternatively, you can enter via email by reaching out to the appropriate Siduri email address, which you’ll find listed in the sweepstakes rules in the sweepstakes rules. Alcohol is not included in any prize, but you’ll have plenty of opportunities to imbibe during the trip. The time you’ll spend in Microsoft’s Mixed Reality Capture Studios is worth an estimated $10,000, alone. It’s a once-in-a-lifetime prize, so don’t miss your chance to enter!

Briley Kenney
Briley Kenney
Former Staff Writer
Briley has been writing about consumer electronics and technology for over a decade. When he's not writing about deals for…
Topics
Scammers are teaching AI to sound like you, and research says our brains are falling for it
Has your accent just become a security vulnerability? AI scammers are getting too good at sounding local
Scammers are turning trusted news brands into investment traps

The next scam call you receive may not sound like a robot, a call center, or even someone pretending to be your relative. AI voice generators have become capable of reproducing regional accents and dialects that sound convincing enough that researchers are warning they could become a potent social-engineering tool.

For example, a scammer could use an accent familiar to a targeted community to make a suspicious call sound considerably more trustworthy.

Read more
Scientists found a way to turn plastic bottles into cookies you can actually eat
hand holding a cookie

Plastic bottles and cookies rarely show up in the same sentence, but a team of researchers just gave us a reason to talk about both together. According to Science Daily, scientists at Southern Illinois University Carbondale have engineered yeast that can turn waste from plastic bottles and old crop leftovers into real food ingredients and create cookies.

The work began as part of a NASA program exploring how astronauts might produce their own food during deep space missions, since resupply runs from Earth aren't exactly realistic that far out. The researchers' big insight was simple: plastic bottles are packed with carbon, and so, as it turns out, is food. That single connection became the foundation for everything that followed.

Read more
Students who use AI every day may be falling behind, while moderate users pull ahead
New global testing data suggests more AI in the classroom isn't automatically better.
Logo, Text

I assumed more AI access might help students learn faster. However, a new OECD study dispels that misconception for me and everyone else who gave their children a paid version of AI chatbots, thinking it would help them through their educational journey. 

According to PISA 2025 data from 760,000 students in 91 countries, students who use AI daily score meaningfully worse on standardized tests than their peers. The full picture is more complicated than a simple ban would fix.

Read more