Starz Goes Vongo for Video on Demand

Starz Entertainment Group today announced, in conjunction with Microsoft and Sony, a new broadband video download service targeted towards computer and portable entertainment device users. Called Vongo, this service will cost $9.99 per month for unlimited access to more than 1,000 movies and video selections, with select pay-per-view titles available for $3.99 per movie.

Vongo, which will allow members to download movie and video selections to three eligible devices of their choice per account, utilizes the digital rights management system and media player software in Microsoft’s Windows Media platform to deliver its content. In addition to being standalone, Vongo will be delivered as part of Sony’s Connect Video service, to be launched later this year.

“Vongo will provide the key content application that will drive a new era in portable video delivered over the Internet,” said Robert B. Clasen, president and CEO of Starz. “By combining the wide array of programming choices on Vongo with a host of new portable media devices being announced this week at the Consumer Electronics Show, consumers will be able to seize control of their video and watch whatever, wherever and whenever they want.”