Vending machine longs for hugs, dispenses free Coke in return

Vending-machine-longs-for-hugs,-gives-Coke-and-a-smile-in-returnCoca-Cola machines have been dolling out caffeine-induced smiles for decades now, and asking precious little in return. So, isn’t it about time we start returning the love to those big, red machines? While the thought of sprinting down the hallway and hugging the Coke machine in your office break room may sound silly – and slightly embarrassing – you might want to consider it. Thanks to a new marketing campaign by Coke, a handful of new vending machines are popping up that will dispense sugary goodness for no more than a sweet embrace.

One of the most successful companies in the world, Coca-Cola have long been known for catchy commercials and promotions. From the company’s legendary 1980 Superbowl “hey kid catch” ad featuring, then Pittsburg Steelers defensive tackle, “Mean” Joe Green, to its “Northern Lights” commercials featuring animated polar bears (remember “Always Coca-Cola”?), Coke has created wildly successful and remarkably unforgettable ads throughout its history.

The latest marketing wizardry from Coke, part of the company’s “Open Happiness” campaign, sees the soft drink giant teaming up with global ad firm Oglivy & Mather and introducing the world to these hug-hungry machines – starting in Singapore.

The promotion, which is pretty genius in truth, is as simple as it sounds. Ordinary looking Coke machines were placed in busy public spaces with signs that read “Hug Me.” Curious passerby’s that were brave enough to embrace the machine received a free Coke.

According to the ad firm, the campaign was a huge success, with “four to five people hugging the machine at the same time as well as each other.” Plans to implement the marketing campaign and roll out similar machines across Asia are expected to take place, however, no word on whether the promotion will make it to western shores.

What do you think? Would you hug a Coke machine in public for a free drink? Sound off in the comments section below.

Emerging Tech

Light-swallowing room promises Call of Duty fans the blackest of ops

What's it like to be in a room fully painted with the world's darkest material, Vantablack? The makers of one of the year's top video games teamed up with Vantablack scientists to find out.
Movies & TV

The best shows on Netflix, from 'The Haunting of Hill House’ to ‘The Good Place’

Looking for a new show to binge? Lucky for you, we've curated a list of the best shows on Netflix, whether you're a fan of outlandish anime, dramatic period pieces, or shows that leave you questioning what lies beyond.
Gaming

Your PlayStation 4 game library isn't complete without these games

Looking for the best PS4 games out there? Out of the massive crop of titles available, we selected the best you should buy. No matter what your genre of choice may be, there's something here for you.
Gaming

These are the best Xbox One games out right now

More than four years into its lifespan, Microsoft's latest console is finally coming into its own. From 'Cuphead' to 'Halo 5,' the best Xbox One games offer something for everyone.
Gaming

The hottest Nintendo Switch games you can get right now

The Nintendo Switch's lineup started off small, but games have steadily released as the console continues through its second year. Here are the best Nintendo Switch games available now, from Super Mario Odyssey to Fortnite.
Wearables

Skydio’s self-flying drone now has an Apple Watch app for flight prep

Skydio's clever R1 autonomous drone now has its own Apple Watch app, making flight preparations simpler than ever. The $2,000 flying machine is now also selling at its first retail outlet — Apple Stores in North America.
Emerging Tech

Scientists created a condom that self-lubricates during sex. You’re welcome

Researchers from Boston University have invented a special coating for condoms which make them respond to bodily fluids by becoming more slippery. Here's how their new breakthrough works.
Emerging Tech

Are e-cigarettes safe? Here’s what the most recent science says

Ecigarettes are widely regarded and advertised as a healthier alternative to cigarettes for people who are trying to kick the smoking habit. How safe are these cigarette alternatives? We went deep into the recent scientific literature to…
Emerging Tech

You’re so vein: Palm-based biometric system could help confirm your identity

Move over, Face ID! The next biometric security systems could rely on analyzing the unique vein patterns in your palm print. Here are some of the ways the technology could prove useful.
Emerging Tech

For only $4,950, you can get jetpack lessons from the world’s only instructor

Have you ever dreamed of flying using a jetpack? JetPack Aviation founder -- and the world's only qualified jetpack teacher -- David Mayman is now offering a day of flight instruction.
Emerging Tech

Biologists have found a hormone that could make space farming possible

Researchers have shown how space farming may be possible. By encouraging plants to excrete a certain hormone, they’ve demonstrated that crops can thrive despite challenging conditions, such as low-nutrient soil and microgravity.
Emerging Tech

Keep your holiday gift list high tech and under budget with these gadgets

Modern technology doesn't always come cheap, but there plenty of premium devices that don't carry a premium price. Whether you're looking for a streaming device or a means of capturing photos from above, our list of the best tech under $50…
Emerging Tech

When tech goes wrong: Banksy’s shredder was meant to totally destroy his artwork

Banksy's recent auction stunt was meant to totally destroy one of his most famous pieces of work, but a fault with the shredder has left the buyer with something almost certainly worth far more than the $1 million she bid for it.
Emerging Tech

The best drone photos from around the world

Most of today's drones come equipped with high-end cameras, which are quickly revolutionizing the world of aerial photography as we know it. Here are some of the best drone photos from around the world.