What privacy? Navizon I.T.S. tracks any Wi-Fi-enabled device inside buildings

what privacy navizon its tracks any wi fi enabled device inside buildings illustration

If you’re in the public or even at your home, as long as technology is around, privacy cannot be taken for granted. Need proof? Meet Florida-based location service company, Navizon. Its latest product, coined “Navizon Indoor Triangulation System,” or Navizon I.T.S for short, enables pinpoint tracking of any Wi-Fi enabled device within a building.

Navizon I.T.S works thanks to the installation of nodes. The technology enables business owners to track the flow and location of customers in a mall, restaurant, office and any building. While most Wi-Fi triangulation often uses Wi-Fi hotspots, these nodes work without hotspots and plot a three-dimensional space within the building. And installation is surprisingly simple: The nodes can be plugged into electrical outlets with the only requirement being that it needs to maintain a distance of 100 feet from other nodes while accounting for the entire space of the building. The I.T.S will then be superimposed on a map of the building’s blueprint.

Because the majority of smartphone, laptop and tablet device users will keep their Wi-Fi on at all times, Navizon’s nodes can plot the location of these Wi-Fi users and track their movement within the three dimensional space. The degree of accuracy, which the company boasts, can pinpoint individuals down to a floor and a room, if not the individual. We bet most of you carry your phone just about everywhere and many of you have never even turned off the Wi-Fi on your smartphone.

The I.T.S could have myriads of practical applications for business owners. You can discover suspicious activity if an individual is attempting to access a restricted location in a museum, or business owners could determine which parts of the store is the most trafficked. Even students at boarding schools or universities can be monitored for illicit activities. But note that Navizon I.T.S users cannot identify the owners of the phone. Wi-Fi-enabled device owners simply appear as a blip on the map.

We should not, however, discount the presumption that Navizon likely has the capability to take the system further. That is to say, you shouldn’t be surprised if the company has been storing identifying information about the individuals being tracked, or if Navizon is planning on offering this service for its customers in a future iteration. After all, we’re seeing the increasing popularity of ambient social networks which can identify the location and personal information about nearby app users.

For business, like a mall for example, we could see how this application would be a great accompaniment to Hitachi Kokusai Electronic’s surveillance technology. It’s a rather cheap installation and cost. For $250 per month per site, $25 per month per node, and a one time fee of $60 per node, Navizon I.T. S. can be set up just about anywhere, whether discretely on a wall or a pole.

Looking into the future, we predict that, as technology like I.T.S. advances, every movement and action that we make in a public setting will inevitably be tracked and recorded. To some of us, that’s a relief and is a deterrent in itself for potential criminal activities. Yet, with similar companies including AirPatrol, Skyhook and even Euclid, there’s something unnerving about the feeling that someone is watching us, which tends to send chills down our spines.

Check out their video demo and explanation of their Navizon I.T.S (beginning at 1:40) below. You can also check out their hour-by-hour analytics of people walking by the Navizon offices in Miami Beach, and let us know your thoughts on their system below.

Smart Home

Amazon’s Fire TV Cube gets intercom-style Alexa Announcements feature

Owners of the Amazon Fire TV Cube can now use the media streaming service with Amazon's one-way intercom feature called Alexa Announcements to broadcast messages to other Alexa devices in their home.
Movies & TV

The best shows on Netflix, from 'Haunting of Hill House’ to ‘Twilight Zone’

Looking for a new show to binge? Lucky for you, we've curated a list of the best shows on Netflix, whether you're a fan of outlandish anime, dramatic period pieces, or shows that leave you questioning what lies beyond.

These are the 5 best free antivirus apps to protect your MacBook

Malware protection is more important than ever, even if you eschew Windows in favor of Apple's desktop platform. Thankfully, protecting your machine is as easy as choosing from the best free antivirus apps for Mac suites.

‘Fortnite’ Creative lets you design your own maps and games

Epic Games announced Fortnite Creative, a new mode coming in Season 7 that lets users create their own private maps and games from the ground up. The mode arrives for Battle Pass owners December 6 and all users December 13.
Emerging Tech

Scoot your commute! Here are the 9 best electric scooters on the market

Electric scooters are an affordable, convenient way to minimize your carbon footprint and zip around town. Check out 8 of our current favorites, whether you're working with a budget or have some cash to spare.
Emerging Tech

Sick of walking everywhere? Here are the best electric skateboards you can buy

Thanks for Kickstarter and Indiegogo, electric skateboards are carving a bigger niche than you might think. Whether you're into speed, mileage, or something a bit more stylish, here are the best electric skateboards on the market.

Has Columbus, Ohio raised its IQ yet? A progress report from the mayor

Two years ago, the city of Columbus in Ohio received $40 million to pursue smart city initiatives. So, what’s happened since then? We spoke with its mayor, Andrew Ginther, to discuss progress and what’s ahead.
Emerging Tech

Hear the sounds of wind on Mars from InSight’s latest audio recording

NASA's InSight craft has captured the sound of the wind blowing on the surface of Mars. The audio file was picked up by the air pressure sensor and the seismometer which detected vibrations from the 10 to 15 mph winds in the area.
Emerging Tech

Awesome Tech You Can’t Buy Yet: Folding canoes and ultra-fast water filters

Check out our roundup of the best new crowdfunding projects and product announcements that hit the web this week. You may not be able to buy this stuff yet, but it sure is fun to gawk!
Emerging Tech

New experiment casts doubt on claims to have identified dark matter

A South Korean experiment called COSINE-100 has attempted to replicate the claims of dark matter observed by the Italian DAMA/LIBRA experiment, but has failed to replicate the observations.
Emerging Tech

White dwarf star unexpectedly emitting bright ‘supersoft’ X-rays

NASA's Chandra Observatory has discovered a white dwarf star which is emitting supersoft X-rays, calling into question the conventional wisdom about how X-rays are produced by dying stars.

Amazon scouted airport locations for its cashier-free Amazon Go stores

Representatives of Amazon Go checkout-free retail stores connected with officials at Los Angeles and San Jose airports in June to discuss the possibility of cashier-free grab-and-go locations in busy terminals.
Emerging Tech

Full-fledged drone delivery service set to land in remote Canadian community

Some drone delivery operations seem rather crude in their execution, but Drone Delivery Canada is building a comprehensive platform that's aiming to take drone delivery to the next level.
Emerging Tech

It’s no flying car, but the e-scooter had a huge impact on city streets in 2018

Within just a year, electric scooters have fundamentally changed how we navigate cities. From San Francisco to Paris, commuters have a new option that’s more fun than mass transit, easier than a bike, and definitely not a car.