Wiivv (pronounced “Weave”), was founded in Vancouver by Shamir Hargovan and Louis-Victor Jadavji. After working for other 3D printing companies, both Wiivv’s founders and its CTO all left their positions to focus on the Wiivv initiative. Their industry expertise and startup mentality have allowed Wiivv to bring the wow factor of 3D printed footwear to a more accessible platform. With $3 million in seed funding from recognizable investors including the Canadian Government, Wiivv has moved on to a testing phase. The Wiivv 100 is a group of one thousand nurses, firefighters, and emergency service workers who are known to spend long, grueling hours on their feet.
Based on user-submitted smart phone scans, Wiivv uses SLS 3D printing techniques to create precision-formed insoles, and focuses on distributing impact and support evenly over the natural shape of the foot. And since every foot is different, even left to right in the same person, precise customization is key. By supporting every unique, natural arch, Wiivv insoles improve motion control and reduce foot fatigue. Correcting the way impact travels along the foot when standing, walking, or running can also prevent or help to heal foot and leg injuries. Shoes that don’t fit just right can exacerbate physical damage, and Wiivv wants to keep that damage at bay.
Custom Wiivv insoles will cost $75, and come with aesthetic options in addition to the highly customized fit. Buyers can choose from four base colors and eight top sheet colors, and can specialize their Wiivvs for use in athletic, dress, or casual shoes. You can already scan your feet and order your own Wiivvs, but the company is also expected to launch a Kickstarter campaign in January.
