Former Nike shoe designer finds community in coffee

“Fake it ’til you make it” seems to be the unofficial motto of Deadstock founder Ian Williams who worked at Nike, a company no stranger to innovation, for nine years before opening Deadstock Coffee in 2015, first as a coffee stand on the top floor of a sneaker boutique and later as a brick-and-mortar cafe in downtown Portland, Oregon.

Williams started his career at Nike in the retail store, and after realizing he was spending most of his extra cash on new shoes, he worked as a janitor and in manufacturing before eventually designing his first shoe, the Nike SB Wet Floor Dunk Hi in 2009, which was modeled after the yellow wet floor sign from his day job. Throughout the years, it was always his goal to be around shoes, to wear them, talk to people who were passionate about them, and maybe even get a few freebies in the process.

While designing the latest shoes for a giant like Nike was fulfilling in its own way, Williams began to miss the sense of community he found behind the desk in the retail portion of the store. As one of the sneaker capitals of the world — home to companies like Nike, Adidas, and Columbia — Portland was the perfect place to open another pillar of the community that wouldn’t compete with his favorite stores: A coffee shop.

Deadstock Coffee offers house-roasted coffee in a friendly sneaker-themed cafe on the edge of Portland’s Chinatown. They offer handcrafted drinks you would be hard-pressed to find anywhere else like the Lebronold Palmer, a coffee, sweet tea, and lemonade drink, which riffs off basketball player LeBron James’ supposed favorite drink. They also offer the Charged Up, a green coffee and tea pick-me-up.

If you’re ever in Portland, you can visit Deadstock at Deadstock Coffee and Gallery, 408 NW Couch Street. You can also visit its website to browse their exclusive selection of beans and merch.

DT Daily airs at 9 a.m. PT from Monday through Friday, with highlights available on demand after the stream ends. For more information, check out the DT Live homepage, and be sure to watch live for the chance to win a $100 Amazon gift card, among other prizes.

Smart Home

Brew it fast, hot, and flavorful with our favorite coffee makers

Whether you're looking for a simple coffee maker to get you through the morning or a high-end brewer that will impress your taste buds and your friends, you'll find some of the best coffee makers around on this list.
Mobile

These 100 best iPhone apps will turn your phone into a jack-of-all-trades

The iPhone is the most popular smartphone in the world, and we want to bring out the best in yours. Behold our comprehensive list of the best iPhone apps, from time-saving productivity tools to fun apps you won’t be able to put down.
Movies & TV

The best movies on Amazon Prime right now (November 2018)

Prime Video provides subscribers with access to a host of fantastic films, but sorting through the catalog can be an undertaking. Luckily, we've done the work for you. Here are the best movies on Amazon Prime Video right now.
Movies & TV

The best shows on Netflix, from 'The Haunting of Hill House’ to ‘The Good Place’

Looking for a new show to binge? Lucky for you, we've curated a list of the best shows on Netflix, whether you're a fan of outlandish anime, dramatic period pieces, or shows that leave you questioning what lies beyond.
DT Daily

DT Daily: The latest flagship killer, shoe designer Chris Nixon, and more

In today's episode of DT Daily, we sit down to talk about the Boring Company's new tunnel and the latest smartphone from OnePlus. We also chat with designer Chris Dixon and all-around funnyman Jemaine Clement about his forthcoming projects.
DT Daily

DT Daily: Alexa helps you vote, our new series ‘Behind the Wheel,’ and more

Today on DT Daily we covered all the newest headlines from Apple AirPods to the World Drone Racing Championship. We also chatted with Tim Walbridge, the host of our new video series Behind the Wheel, and a very special guest.
DT Daily

DT Daily: John Oates, custom cars, and DT’s latest show

Episode 2 of Digital Trend's latest show, Behind the Wheel. features John Oates, Tim Walbridge, and a Porsche GT3RS, as the two take to the streets to discuss cars. Oates also discusses his custom Porsche 356 on today's episode of DT Daily.
DT Daily

Capsure CEO Jeanne Lewis talks about preserving the world’s memories

We were joined by Jeanne Lewis, the CEO and co-founder of Capsure, a new photosharing app, on this episode of DT Daily to discuss how technology can help us capture important moments.
DT Daily

DT Daily: Foldable phones, Facebook mulligans, and more

On the 12th episode of DT Daily, Digital Trends' live talk show, hosts Greg Nibler and Marie Pardo-Garber broke down the news of the day, including Samsung's foldable phone announcement, Facebook's upcoming "unsend" feature, and more.
DT Daily

Westward Distillery weighs in on the best American single malt whiskey

What does a quintessential American single malt whiskey taste like? Greg Nibler sat down with Sam Slaughter and Jordan Felix on DT Daily to talk whiskey and Portland's first grain-to-glass distillery.
DT Daily

Num Pang Chef Ben Daitz talks offers for successful collaborations

We were joined by chef Ben Diatz of Num Pang Kitchen on this episode of DT Daily to talk about his restaurant's latest collaboration with condiment company Sir Kensington's and the benefit of searching for outside perspectives.
DT Daily

DT Daily: Windows woes, A.I. news anchors, and Disney’s streaming service

On the fourteenth episode of DT Daily, host Greg Nibler and guest Nicole Raney talked about the biggest tech stories of the day, including a troublesome Windows 10 update, China's A.I. news anchor, and more.
DT Daily

DT Daily: iPhone X problems, Single’s Day sales records, and more

On the 15th episode of DT Daily, Digital Trends' live morning show, Greg Nibler and Marie Pardo-Garber examined the news of the day, including iPhone X screen problems, Alibaba's record-setting day of sales, and more.
DT Daily

Hip-hop artist Rakeem Miles talks musical upbringing, ‘Dante’s Toys’

Rakeem Miles may be best known for his musical endeavors, but he's looking to change that with his forthcoming animated show. On Monday's DT Daily, we discuss Miles' origins, what drives his passions, his favorite superhero, and more.