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Best Prime Day Apple Deals 2020: What to expect

Prime Day 2020 is almost upon us, and even if it’s coming a bit late, it’s still shaping up to bring shoppers the same great bargains as always — and if rumors are true, those Prime Day deals might even be running for several days, giving you even more chances to save. With few exceptions, Apple gadgets rank among the most expensive tech on the market, but these Prime Day Apple deals could be the best opportunity you’ll have all year to score MacBooks, iPads, iPhones, Apple Watches, and more at the lowest prices and deepest discounts you’ll see until the holiday season (and maybe even all year).

Today’s best Prime Day Apple deals

Prime Day hasn’t landed yet, but if you can’t afford to wait (maybe your iPhone or MacBook kicked the bucket and you need a new one ASAP), there are already plenty of excellent Apple deals waiting to be snatched up and we’ve listed a large handful of the best ones below. Amazon also likes to throw teaser deals out there before Prime Day begins to whet shoppers’ appetites, so we’ll be sure to round those up once they start going live in the run-up to the big sale.

  • Apple AirPods with Wired Charging CaseFree with purchase of any Mac or iPad, was $159
  • Apple AirPods with Wireless Charging Case$155, was $199
  •  — $169, was $199
  • Apple iPhone XR 64GB (Sprint)$500 with new line or account, was $600
  • Apple iPhone 11 64GB (AT&T)$350 ($11.67/month) with qualifying activation, was $700
  • Apple MacBook Air (13-inch, Core i3, 8GB RAM, 256GB SSD Storage)$900, was $999
  • Apple MacBook Pro (16-inch, Core i7, 16GB RAM, 512GB SSD)$2,099, was $2,399

Apple iPad Mini (64GB, Wi-Fi)

$350 $399
Expires soon
A gorgeous 7.9-inch Retina touchscreen makes the iPad Mini a perfect travel-friendly alternative to the larger iPads, and the latest model supports the Apple Pencil stylus as well.

Apple MacBook Air 13.3-inch (2020)

$900 $999
Expires soon
The MacBook Air wrote the book on featherweight laptops, and this is the best price we've seen yet on the latest 2020 model.

Apple iPod Touch (Certified Refurbished)

As low as $149

Expires soon
The iPod is back, and it's a great way to enjoy music and videos without the usual phone-related distractions. These professionally refurbished units from Apple look and work like new.

Apple AirPods Pro with Wireless Charging Case

$200 $250
Expires soon
With noise-cancellation, water-resistance, and interchangeable eartips for a more comfortable fit, the AirPods Pro are the most advanced AirPods in Apple's stable -- a must-have for fitness fanatics.

Apple Pencil (1st Gen.)

$94 $99
Expires soon
Create a whole new world of wondrous versatility on your iPad with the Apple Pencil, capable of making navigation, drawing, and everything in between as easy as writing with a pen.

Apple AirPods with Wireless Charging Case

$155 $199
Expires soon
Released in March 2019, the Apple AirPods 2 come with improved battery life, the ability to launch Siri using your voice, and a Wireless Charging Case. A minor but worthwhile refinement nonetheless.

Apple Watch Series 3 (GPS + Cellular, 42mm)

$339 $375
Expires soon
Our reviewer called it a "joy to use" the Apple Watch Series 3. Featuring superb fitness tracking ability, it has both GPS and cellular connectivity, so you don't have to sync to a phone.

Apple iPad Pro (12.9-inch, Wi-Fi + Cellular, 256GB, Latest Model)

$1,219 $1,249
Expires soon
If you want the bigger, more laptop-sized iPad Pro, then you can now order the 12.9-inch model.

Apple Magic Keyboard with Numeric Keypad

$119 $129
Expires soon
Work from a MacBook or iMac? Get Apple's trademark typing experience with a dedicated Numeric Keypad thrown in. Perfect for anyone who lives and breathes Microsoft Excel.

Apple iPhone XS 64GB (AT&T)

$30 ($1/month) after bill credits

Expires soon
The Apple iPhone XS is a perfectly sized smartphone that delivers stellar performance. Get it for next to nothing (after bill credits) when you buy it with an AT&T unlimited plan.

Apple Watch Series 5 (GPS + Cellular) 44mm

$429 $529
Expires soon
Apple Watch Series 5 has a display that's always on, showing the time and letting you check on your heart with the ECG app. It also allows you to stay connected with cellular connectivity.

Apple iPhones - Various Models (Apple Store Refurbished)

Up to $300 off

Expires soon
Buying refurbished is a great way to save money if you're doing it from a trusted retailer, and it doesn't get much better than the Apple Store. These Apple-refurbished iPhones look and work like new.

iPhone SE 64GB (2020)

Free with new line or account

Expires soon
The pocket-friendly 4.7-inch iPhone SE has the heart of an iPhone 11, the body of an iPhone 8, and the price tag of an iPhone 6. Grab it with a Verizon unlimited plan and score it for free right now.

Apple iPhone XS Max 64GB (Unlocked, Amazon Renewed)

$585 $999
Expires soon
With its epic plus-sized screen, the Apple iPhone XS Max is a smartphone you can live in. Save hundreds on this unlocked Amazon Renewed model, allowing you to take yours to a carrier of your choosing.

Apple Watch Series 5 (GPS + Cellular) 40mm

$474 $500
Expires soon
Apple Watch Series 5 has a display that's always on and helps you navigate with the built-in compass. It also lets you check on your heart and track your workouts.

Apple iPad Pro (12.9-inch, 1TB, Wi-Fi) - Latest Model

$1,450 $1,499
Expires soon
If you can forego having a cellular connection, you can take home this iPad Pro with an immense terabyte of space that you can use to store your own fraction of the internet at your fingertips.

Apple iPhone XR, 64GB - Fully Unlocked (Amazon Renewed)

Expires soon
The XR remains one of the best and most affordable iPhones introduced by Apple. This particular model is Amazon Renewed with a 90-day warranty, bringing the price down even lower.

Apple AirPods Pro with Wireless Charging Case

$219 $249
Expires soon
With noise-cancellation, water-resistance, and interchangeable eartips for a more comfortable fit, the AirPods Pro are the most advanced AirPods in Apple's stable -- a must-have for fitness fanatics.

Apple iPad Pro (11-inch, 128GB, Wi-Fi + Cellular) - Latest Model

$944 $949
Expires soon
If storage isn't a priority but connectivity is, you can rely on this 11-inch iPad Pro with Wi-Fi and cellular connections to complement your work and lighten the load.

Apple Magic Keyboard 2

$94 $99
Expires soon
Work from a MacBook? Get the same typing experience without having to have the lid open with the Magic Keyboard -- eliminating the need to crouch over a small screen while working with a monitor.

10.5-Inch Apple iPad Pro - 64GB Wifi - 2017 Model - Gray (Refurbished)

Expires soon
The 10.5-inch iPad Pro (2017 model) is the larger, more powerful sibling of the 9.7-inch iPad, featuring more powerful hardware and a larger display similar to a laptop or some decent Chromebooks.

Apple AirPods with Charging Case

$129 $159
Expires soon
Launched in 2016, the AirPods aren't old hat by any means, offering near enough all the same features as the AirPods 2 — with the main difference being it lasts for half the time on a single charge.

Apple iPad Mini (64GB, Wi-Fi + Cellular)

$515 $529
Expires soon
With its 7.9-inch retina display, the iPad Mini is perfect for travel. It supports the Apple Pencil for even more versatility, and this one comes with cellular connectivity.

iPhone 11 128GB

$350 $700
Expires soon
Get the iPhone 11 for up to 50% off when you sign up for an eligible unlimited service with AT&T.

Apple iPad Pro (11-inch, 1TB, Wi-Fi + Cellular) - Latest Model

$1,428 $1,449
Expires soon
The latest and greatest in Apple iPad technology, this 11-inch 2020 iPad Pro has a monumental 1TB of space as well as Wi-Fi and cellular connectivity, making it the perfect tablet for any function.

Apple iPhone XR 64GB (Straight Talk Wireless)

$449 $750
Expires soon
The iPhone XR is an excellent choice if you want what flagship iPhones offer without the flagship price. It performs great and touts a range of colorful designs, not to mention a solid camera.

Apple iPhone XR 64GB (Cricket Wireless)

$400 $600
Expires soon
Apple launched a new category with the iPhone XR, offering most of the same features as its flagships, but for less. There are compromises in the screen and design, but this is still a great phone.

When are the best Prime Day Apple deals?

We expect to see the best Prime Day Apple deals during the sale itself, but as mentioned above, Amazon loves to tease shoppers with early bargains starting the week before. These early deals are often every bit as good as the ones you’ll see in the sale, so don’t hesitate to jump on one that stands out to you — there’s no guarantee you’ll see it again for a lower price come Prime Day, or that it will even be on sale again at all. If you do see it cheaper during the sale, you can always buy it again at the lower price and return the more expensive one.


What Prime Day Apple deals to expect

It’s no secret that during big seasonal sales, last-generation products are the ones that get the biggest price cuts as retailers use these events to clear the shelves of older inventory. This year’s Prime Day Apple deals will be no exception, although that’s not a bad thing; Apple stuff tends to age very well and last-gen items like the Apple Watch Series 3 or the 2018 iPad Pro are still excellent buys in 2020. Apple continues to make and support these older devices for a reason — they’re still hugely popular, due in no small part to how affordable they are.

That said, Prime Day is a sale that is rivaled only by Black Friday, and there are certain to be some Prime Day Apple deals on newer tech that will be on offer for the lowest prices we’ve seen yet. These Lightning Deals are the ones that go the fastest, however, so time is of the essence when shopping for them. If you see something you want, don’t hesitate to throw it in your cart. You can rest easy knowing that Amazon’s generous and easy return process ensures you won’t be stuck with something that turns out to not be a good fit for you.

Should I shop on Prime Day or wait until Black Friday?

These Apple products are currently heavily discounted with some items even seeing $300 off leading up to Prime Day. We don’t anticipate these products shifting much in price on Black Friday or Cyber Monday compared to what they’ll be on Prime Day though. There’s also a good chance that if any of these gadgets sell out for Prime Day we won’t see a restock by Black Friday. Amazon also saw hefty shipping delays during the crux of the pandemic so it’s smart to take advantage of these Apple Prime Day deals for the holiday season now before you miss your chance.

We strive to help our readers find the best deals on quality products and services, and we choose what we cover carefully and independently. The prices, details, and availability of the products and deals in this post may be subject to change at anytime. Be sure to check that they are still in effect before making a purchase.

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