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Battlefield 3 is yet another Online Pass-enabled game, try to act surprised

Battlefield 3 MAN-DOWN

In just a few weeks, Electronic Arts and DICE will at long last release Battlefield 3. The multiplayer is a pretty big deal for that game, as most of you are probably aware. That can only mean one thing: Online Pass time.

DICE’s Alan Kertz, the core gameplay designer on Battlefield 3, confirmed the minor detail earlier this week on Twitter. This shouldn’t really come as a surprise, what with EA already having said that its future releases will all have their multiplayer locked down behind a redemption code included with all new copies of the game.

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The idea behind initiatives such as this one is to stem some of the losses that publishers feel from the used games market. If someone purchases a used copy of a game, they’re forced to spend a little bit extra, typically around $10, to unlock access to the game’s multiplayer. It’s money that goes directly to the publisher, offsetting the loss that is incurred every time a used game is sold rather than a new copy.

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