Despite exceedingly poor Xbox 360 sales in Japan, Microsoft likes its chances

despite exceedingly poor xbox 360 sales microsoft likes its chances in japan

The Xbox 360 has had a rough time in Japan. Microsoft’s console struggled to find its footing, and sales were so poor that several major Japanese retailers elected to stop carrying the system at all. But putting aside the low sales figures, the general apathy Japanese gamers seem to show for the system, and the numerous stunts Microsoft has resorted to in order to remain even partially relevant in the homeland of both Sony and Nintendo, things are – apparently – looking up.

“I wouldn’t say that Xbox 360 sales were low. To some people it was low, but to us, each user means so much [as an underdog company],” Naoyuki Isogai, director of Xbox marketing, told GameRevolution. “An individual user is very important to us, so even though the numbers might not be as high as some other systems, we will continue to show support to Japan. We will try to increase the number of course. Every company will. But our individual fans are important enough that we’ll continue here.”

Although Isogai wouldn’t give specific numbers, sales of the Xbox 360 in Japan have been reported to be around 1.65 million. In contrast, the PlayStation 3 sold around 9.5 million, while the Wii sold close to 12.75 million units. For better context: after eight years in Japan, the Xbox 360 has sold just 600K more than the lowly Wii U, which came out in late 2012.

It’s interesting to hear that Microsoft is throwing convention to the wind and not being bogged down by pesky details like sales. Thankfully for those that actually rely on Microsoft for the little things like earning a paycheck and making a living, Japan is no longer a major target for Xbox maker, and arguably not for Sony either. Both the Xbox One and the PlayStation 4 will be released in North America, Europe, and South America this year, as well as many parts of Asia, including South Korea and Malaysia. The PS4 is scheduled for release in Japan in February 2014, but it may be well into next year before Japanese consumers have the chance to not buy an Xbox One.

Gaming

Get an Xbox One S or PlayStation 4 for just $200 at GameStop starting Sunday

GameStop is currently running an early Black Friday sale that offers an Xbox One S or a PlayStation 4 slim model for just $200 apiece. Both consoles come with a free game, and other games are also on sale.
Gaming

Microsoft is reportedly planning an Xbox One without a disc drive for 2019

Microsoft is reportedly planning to release a new Xbox One model without a disc drive in 2019. The console will be significantly cheaper than other Xbox One systems, including the Xbox One S.
Gaming

These are the best Xbox One games available right now

More than four years into its life span, Microsoft's latest console is finally coming into its own. From 'Cuphead' to 'Halo 5,' the best Xbox One games offer something for everyone.
Gaming

Xbox gaming chief has sights set on improving Microsoft Store experience

Xbox chief Phil Spencer acknowledged that the Microsoft Store still has a ways to go to become a solid platform for PC gamers. Microsoft promised to work toward improving the frequently buggy experience with gamers in mind.
Gaming

‘Blockchain gaming’ startup gets $16 million in Series A funding

A gaming startup, Mythical Games, has raised $16 million in Series A funding to work on their concept of blockchain gaming. The aim is for the startup to develop games for the PC, console, and mobile markets.
Gaming

‘Fortnite’ named Ultimate Game of the Year at the Golden Joystick awards

This year's Golden Joysticks, the gaming awards handed out by GamesRadar, have been announced and Fortnite has been named the Ultimate Game of the Year. It beat out Red Dead Redemption for best game, but Red Dead was named critics' choice.
Emerging Tech

Awesome Tech You Can’t Buy Yet: A.I. selfie drones, ‘invisible’ wireless chargers

Check out our roundup of the best new crowdfunding projects and product announcements that hit the web this week. You may not be able to buy this stuff yet, but it sure is fun to gawk!
Gaming

Want to gift a Steam game so you can play with a friend? Here's how to do it

The holidays may have passed, but it's always a good time to give the gift of gaming (especially when there's a Steam sale)! Here's our quick guide on how to give a Steam game as a gift.
Gaming

‘Final Fantasy XIV: Shadowbringers’ to launch next summer with gunblades, Viera

Square Enix revealed that Final Fantasy XIV: Shadowbringers will be released in summer 2019. The third expansion of the MMORPG will include new story content, dungeons, and raids, in addition to gunblades and the Viera.
Gaming

The Fix PUBG campaign is over: What’s next for ‘PlayerUnknown’s Battlegrounds’?

The PlayerUnknown's Battlegrounds development team declared that the Fix PUBG campaign was over. Here are the results of the three-month campaign, as well as the future plans for the multiplayer Battle Royale shooter.
Deals

Cyber Monday 2018: When it takes place and where to find the best deals

Cyber Monday is still a ways off, but it's never too early to start planning ahead. With so many different deals to choose from during one of the biggest shopping holidays of the year, going in with a little know-how makes all the…
Gaming

Original ‘Diablo’ developer calls out Blizzard for disrespecting its employees

In a Twitch rant, an original creator of Diablo has said that Blizzard is more interested in caring for its shareholders and the elite one percent of the company than looking after its workers.
Gaming

These are the coolest games you can play on your Google Chrome browser right now

Not only is Google Chrome a fantastic web browser, it's also a versatile gaming platform that you can access from just about anywhere. Here are a few of our favorite titles for the platform.
Gaming

PlayStation 5 release date in 2020 confirmed? PSVR 2 also on the way

A Redditor who correctly claimed that Sony will be skipping E3 2019 revealed several details about the PlayStation 5 and the PSVR 2. The PlayStation 5 release date will be in 2020, while the PSVR 2 will ditch the breaker box.