Skip to main content

EA goes up against CoD’s annual offerings with Battlefield, Star Wars, and ‘Titanfall’

eas new annual shooter rotation circles around battlefield star wars and titanfall 4  siege on shanghai multiplayer

Battlefield, Star Wars: Battlefront, and Titanfall are now lined up to take turns in publisher Electronic Arts’ so-called “shooter rotation,” EA Labels president Frank Gibeau revealed in a Gamescom interview with CVG. EA most recently swapped between Battlefield and Medal of Honor for its annual fall shooter release, but the tepid reception that greeted 2010’s Medal of Honor and 2012’s Medal of Honor: Warfighter relegated the modern military series to the publisher’s IP vault.

“The shooter rotation we think about now is Battlefield, Titanfall, and Battlefront, and so we like those three brands going forward. We’re working out how we’re going to line that up because that’s what you’ll see from us,” Gibeau said. “With regards to Medal of Honor, you try things in entertainment and if they don’t work you try something else. From our perspective, Battlefield 3 and Battlefield Premium continues to grow.”

Related Videos

The “shooter rotation” that Gibeau references is a nod to the annual release structure that Activision has perfected with its Call of Duty series; developers Infinity Ward and Treyarch take turns delivering a new CoD game every fall. The situation is a little different over at EA, with DICE handling both the Battlefield and Battlefront work while EA Labels third-party partner Respawn Entertainment works on Titanfall. Respawn is the studio founded by former Infinity Ward execs Jason West and Vince Zampella, though we learned earlier this year that West is now retired.

Unlike Activision’s relatively stable Call of Duty situation – the annual back-and-forth arrangement has been in place since 2008 – EA continues to search for its ideal yearly touchstones after its first attempt with the rebooted Medal of Honor franchise was deemed a failure. Gibeau is right about Battlefield’s proven (and growing) success, but Battlefront and Titanfall continue to be unknown factors. The buzz is very strong around Respawn’s debut; we certainly liked what we saw at E3, as did many others. Battlefront is more of a known quantity as a revived series, and it benefits from being in the capable hands of the DICE team.

Gibeau’s chat with CVG covers a lot of ground, including some discussion of where EA’s focus is as the next generation of console hardware approaches. Be sure to check it out.

Editors' Recommendations

Unannounced game Star Wars: Project Maverick pops up on PlayStation Store
Star-Wars-Jedi-Fallen-Order

Star Wars fans have been getting plenty of new content recently, including the film The Rise of Skywalker and the game Star Wars Jedi: Fallen Order, and it looks like another project is coming soon. A PlayStation Store listing for Star Wars: Project Maverick has appeared in Europe, and it's reportedly a small-scale game.

The Twitter bot PSN posted an alert on March 4 that showed a basic title card for Project Maverick. That is likely not the game's final name, but it was integrated into the logo in such a way that it could be used in marketing.

Read more
Star Wars and live-service games keep EA strong despite Anthem’s flop
Star-Wars-Jedi-Fallen-Order

Star Wars Jedi: Fallen Order — Hone Your Powers

Electronic Arts continued to generate strong profits over 2019, with Star Wars Jedi: Fallen Order selling well above the company's expectations and its live-service games generating impressive revenue. The success comes in spite of the early-year failure of Anthem, which was quickly discounted after receiving middling review scores and reports of the game being massively overhauled.

Read more
Redemption? Star Wars Battlefront II gets The Rise of Skywalker goodies Tuesday
star wars battlefront 2 gets rise of skywalker content

Star Wars Battlefront 2: The Rise of Skywalker Official Trailer

Star Wars Battlefront II was met with a fair amount of legitimate criticism when it launched back in 2017, mostly because of its progression system that heavily encouraged purchasing in-game items with microtransactions. However, this system was later jettisoned and replaced by a much fairer system that encouraged smart play. One could say it was an act of redemption, and EA and DICE appear to be doubling down on that idea with The Rise of Skywalker content coming to the game this week.

Read more