GameStop to simplify trade-ins and offer you more money

By Will Fulton August 6, 2014

GameStop — Image used with permission by copyright holder

GameStop is overhauling its trade-in program, radically simplifying the process and raising the average return on every game you sell (confirmed by GameStop representatives to Kotaku). Beginning on August 18, it will no longer matter whether you’re trading for pre-orders or special promotions. All games will trade at a flat rate, which will only vary when you’re trading for cash versus credit, with additional incentives if you are a member of the company’s Power Up Rewards program.

Trading for in-store credit nets you the base value for a given game. If you want cold, hard cash it will come at 20-percent less than credit. You can get 10-percent more on both cash and credit trades if you are a member of the Power Up Rewards program. That’s the entire system: four price points relative to the ten possible options in the soon-to-be-previous system.

“By eliminating the higher end price of products we buy and raising the lower end, we are able to raise the overall value the customers will receive,” reads an internal GameStop document that was leaked to Kotaku. “With this program, we will not have complex multi-tiered trade promotions for the associates to remember and less math for the customer to understand what they are getting for their games.”

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Will Fulton is a New York-based writer and theater-maker. In 2011 he co-founded mythic theater company AntiMatter Collective…

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