Giant monsters attack in Pacific Rim viral advertising spot

Pacific Rim monster

At the moment, there exist two separate kinds of people: Those who are aware of Guillermo del Toro’s Pacific Rim and those who are going to be pleasantly surprised by its existence momentarily.

Alright, here’s the situation: Guillermo del Toro, as you likely know, is one of our finest modern directors when it comes to fare most easily described as “science fiction,” “fantasy” or any of the other film genres that people who read a website largely focused on technology and video games would most likely find entertaining. Pacific Rim, in turn, is a modern reimagining of the classic “kaiju” subgenre of science fiction films: We know little of its plot, but what we do know paints Pacific Rim as a giant monster movie similar to live-action films like Godzilla and Gamera, or anime titles like Voltron.

Not excited just yet? Then perhaps you should scroll down a bit and hit “play” on the clip embedded below this text. That clip, presented as is without any specific nods to del Toro or the film’s production, is an example of viral advertising. While it doesn’t explicitly frame itself as an ad spot for Pacific Rim, it does set up all of the film’s key selling points — terrified hordes of fleeing civilians, frantic newsmen and women barely able to describe what they’re witnessing, largely unseen yet undeniably horrifying giant monsters — while also offering just enough vague information to motivate prospective viewers to take to the Internet in a quest to discover more about this intriguing, mysterious movie.

Now that we’ve sussed out this clip for what it truly is, let’s also fill in a few of its more notable informational black holes. First off, a release date: Barring any catastrophic changes of plan, Pacific Rim will make its US theatrical debut on July 12, 2013. Next, a cast: According to IMDB, Pacific Rim will feature a diverse cast including such noted thespians as Idris Elba, Ron Perlman, Charlie Day and Rinko Kikuchi. Lastly, what little we know of the plot: We already covered the existence of the giant monsters, but the real draw for Pacific Rim may lie not in its antagonists so much as in the way humanity fights back against its nascent abominable foes. These being giant monsters, standard weaponry has little effect on them, so instead humanity takes a page straight of the Japanese giant monster fighting handbook by sending giant, human-pilotted robots to battle Earth’s latest menace. A quick Google Image Search reveals some minor images of these robots, and as you can see they feature aesthetics that are equal parts modern, Michael Bay-esque CGI, and classic Japanese monster movie-style fighting ‘bot.

Now that you’ve been brought up to speed, how are you feeling? Excited? Underwhelmed? A bit worried to see viral advertising already rear its ugly head in the lead up to a film whose premise should automatically sell the project to anyone who has any concept of what the word “cool” actually means? Regardless of how you feel, the important thing is that you’re now aware of Pacific Rim. With that, our job is done and we can collectively go back to awaiting what might very well be the resurrection of the painfully-dormant kaiju subgenre.


Mueller report releases on CD, forces Congress to find PCs with disc drives

The Mueller report was released this week to Congress via CDs and congressional members had to find PCs with working disc drives to access the 400-page document. The redacted report was also released to the public on a website.
Movies & TV

Want to make Netflix browsing even easier? Try this useful trick

If you know exactly what category of film you're looking for on Netflix, you'll find this hack for the streaming service useful. It allows you to manually browse genres and subgenres of interest.
Movies & TV

Skip the flowers and sunshine this spring and watch the best shows on Hulu

It's often overwhelming to navigate Hulu's robust library of TV shows. To help, we put together a list of the best shows on Hulu, whether you're into frenetic cartoons, intelligent dramas, or anything in between.
Movies & TV

The best movies on Netflix in March, from Buster Scruggs to Roma

Save yourself from hours wasted scrolling through Netflix's massive library by checking out our picks for the streamer's best movies available right now, whether you're into explosive action, witty humor, or anything else.

Here's our guide to becoming a master of Fatalities in Mortal Kombat 11

Fatalities are the bread and butt of any Mortal Kombat game, and they're particularly brutal in Mortal Kombat 11. Here's how to do Fatalities in the game, and how you can unlock new ones.

Acer gives Predator, Nitro gaming notebooks CPU and GPU upgrades

Acer's latest gaming notebooks will be getting a processor and graphics boost. The company announced that Intel's ninth-generation mobile CPU and Nvidia's GTX 1660 Ti will land on the Predator Helios 300, Nitro 7, and Nitro 5 laptops.

Anthem update 1.1.0 adds new stronghold, subtracts need to visit Fort Tarsis

Anthem update version 1.1.0 patch notes reveal overhauled mechanics that allow players to stay in the fight longer and even change weapons without going to Fort Tarsis or the Launch Bay.
Digital Trends Live

Digital Trends Live: Tesla taxis, NYC auto show, and Sony’s 8K TV

On the latest episode of DT Live, we discuss Tesla's autonomous taxi plans, a Face ID lawsuit against Apple,, choosing imperfect produce, the release of Mortal Kombat 11, sustainable fashion, and more.

These great games will make you pull out your PSP again

Grab your PlayStation Portable and take a look at some of our favorite games for the aging PSP, including entries in the God of War, Ratchet & Clank, and Grand Theft Auto franchises.

You can now stream PS4 games on your PC using Remote Play (and here’s how)

Remote Play is one of the PlaySation 4's most intriguing features. This guide will show you how to properly set up Remote Play, so you can start streaming your PS4 games on your PlayStation Vita, PC, Mac, or Xperia device.

AMD's upcoming Navi graphics cards are incoming. Here's what to expect

AMD's Navi graphics cards could be available as soon as July 2019 — as long as it's not delayed by stock problems. Billed as a successor to Polaris, Navi promises to deliver better performance to consoles like Sony's PlayStation 5.

Working hard or hardly working? Do it right with these versatile PC desks

Looking for a new piece of furniture that will fit in your office, dorm, or gaming cave? Here are some of our favorite computer desks on the market, whether you're a serious gamer looking for an upgrade, or just moved into a new space.

From the most 'Toasty!' to the least, here are the Mortal Kombat games ranked

The Mortal Kombat franchise has provided shocking delights and spilled copious pints of blood since 1992. With Mortal Kombat 11 out now for PS4, Xbox One, Switch, and PC, we decided to rank the mainline fighting series from best to worst.

Collected ’em all? Here are 10 collection-based RPGs Pokémon fans should try

The Pokémon games offer more than 700 monsters to catch and train, sure, but what do you do once you've caught 'em all? These 10 Pokémon-style games will help you find your next fix when need a new set of critters to catch and train.