iOS users outspend Android users by two and a half times on in-app purchases

ios users outspend android on in app purchases apps picture
Accountants love numbers, and apparently so do app developers who want to maximize in-app purchases. Developers that want to earn even more should target iOS users, as recent studies show that iOS users outspend Android users by two and a half times on a monthly basis. The theory behind the numbers on that particular statistic suggests that iOS users are less price-sensitive and are more able or willing to spend money on technology and apps, according to Business Insider.

It is an open secret in the industry that many mobile app developers count on in-app purchases as a main source of revenue. Some developers advertise apps as “download for free” or “play for free,” but to actually progress in the game, players have to fork out a sizable amount of cash.

Apps like Game of War require players to spend hundreds of dollars at a time to purchase packs that allow them to truly make progress. The “free” game reportedly generated an average $550 per player in 2015 on in-app purchases.

It makes sense, then that the number crunchers of the world slice and dice figures to provide up-to-date statistics on mobile users’ in-app purchase habits. In a recent study conducted by AppsFlyer, 100 million users’ spending habits were analyzed with over $300 million spent on in-app purchases. AppsFlyer took geography, operating system, and app category into account.

In all categories, users that are willing to pay for apps average $9.60 a month per app, which is around 20 times more than the average user at $0.50 per app. Out of all the geographic areas included in the study, Asian users spent the most per app on a monthly basis, but no one outspent North American users overall.

Even though Latin American app users only spent half as much as other markets, they have a number of big spenders with plenty of cash to spend on their games. They are designated as “whales,” a term borrowed from the gambling and casino side of gaming, and spend much more on in-app purchases than any average user.

App developers that count on in-app purchases will undoubtedly use market data generated from studies like this one to target markets and app platforms that will drive the most revenue from users. Critics of in-app purchases and the associated marketing hope regardless of geography or device, developers use transparent and clear advertising to promote “pay to play” apps.


Google denies claim that it’s tracking internet users when incognito mode is on

Google is denying claims leveled against it by rival privacy-focused search engine DuckDuckGo. The rival alleged that even when incognito mode is on, Google is tracking users in order to deliver personalized search results.

Apple's iOS 12.1.1 makes it easier to switch cameras in FaceTime

After months of betas, the final version of iOS 12 is here to download. The latest OS comes along with tons of new capabilities, from grouped notifications to Siri Shortcuts. Here are all the features you'll find in iOS 12.

Worried about your online privacy? We tested the best VPN services

Browsing the web can be less secure than most users would hope. If that concerns you, a virtual private network — aka a VPN — is a decent solution. Check out a few of the best VPN services on the market.

Apple Mac users should take a bite out of these awesome games

Contrary to popular belief, there exists a bevy of popular A-list games compatible for Mac computers. Take a look at our picks for the best Mac games available for Apple fans.

The hottest Nintendo Switch games you can get right now

The Nintendo Switch's lineup started off small, but games have steadily released as the console continues through its second year. Here are the best Nintendo Switch games available now, from Super Mario Odyssey to Fortnite.

Check out the best Green Monday deals for those last-minute gifts

Black Friday and Cyber Monday have come and gone, but that doesn't mean you've missed your chance of finding a great deal. We're talking about Green Monday, of course, and it falls on December 10.

Still trying to unlock your main in 'Super Smash Bros. Ultimate'? Try these tips

Super Smash Bros. Ultimate is Nintendo’s biggest entry in the series to date with over 70 characters to unlock, but the process can feel tiresome. Here are our tips to unlock your roster as quickly as possible.

Itching to fight in an online match with friends in 'SSB Ultimate'? Here's how

You can play online against your friends in Super Smash Bros. Ultimate, but it isn't quite as simple as you might expect from a multiplayer game in 2018. Here's how you can do so using the Battle Arena system.
Product Review

‘Super Smash Bros. Ultimate’ is an ode to gaming that lives up to its name

Super Smash Bros. Ultimate is a loving tribute to Nintendo and video game history. It’s a terrific multiplayer fighter that also has plenty for single-player fans to love this time around.

PlayStation Classic hacked in less than a week to play games via USB drive

Hackers have already managed to crack the PlayStation Classic, with programs now available to allow users to play additional original PlayStation games on the system via a USB drive.

‘Fortnite’ adds sword from ‘Infinity Blade,’ which disappears from App Store

Epic Games has added the Infinity Blade melee weapon to Fortnite just as it pulled all three games in the Infinity Blade trilogy from sale. The games are still available to download if you bought them.

How you can give your PS4 a fresh start with a factory reset

Learn the many ways you can factory reset your PS4. From reverting your settings to factory to doing a full wipe and reinstalling the latest PlayStation firmware, we cover it all here, step by step.

How to make a clan in ‘Destiny 2’ and where to go from there

Want to know how to make a clan in 'Destiny 2'? Here's everything you need to know, including how to design your clan's banner, earn extra loot, and help other players with guided games.

Put down the controller and pick up the best phones for gaming on the go

Which phones are the best if all you want to do is play some mobile games? We've done the hard work and put together a list of the best gaming phones on Android and iOS, so you can keep playing and winning.