iOS users outspend Android users by two and a half times on in-app purchases

ios users outspend android on in app purchases apps picture
BagoGames/Flickr https://www.flickr.com/people/bagogames/
Accountants love numbers, and apparently so do app developers who want to maximize in-app purchases. Developers that want to earn even more should target iOS users, as recent studies show that iOS users outspend Android users by two and a half times on a monthly basis. The theory behind the numbers on that particular statistic suggests that iOS users are less price-sensitive and are more able or willing to spend money on technology and apps, according to Business Insider.

It is an open secret in the industry that many mobile app developers count on in-app purchases as a main source of revenue. Some developers advertise apps as “download for free” or “play for free,” but to actually progress in the game, players have to fork out a sizable amount of cash.

Apps like Game of War require players to spend hundreds of dollars at a time to purchase packs that allow them to truly make progress. The “free” game reportedly generated an average $550 per player in 2015 on in-app purchases.

It makes sense, then that the number crunchers of the world slice and dice figures to provide up-to-date statistics on mobile users’ in-app purchase habits. In a recent study conducted by AppsFlyer, 100 million users’ spending habits were analyzed with over $300 million spent on in-app purchases. AppsFlyer took geography, operating system, and app category into account.

In all categories, users that are willing to pay for apps average $9.60 a month per app, which is around 20 times more than the average user at $0.50 per app. Out of all the geographic areas included in the study, Asian users spent the most per app on a monthly basis, but no one outspent North American users overall.

Even though Latin American app users only spent half as much as other markets, they have a number of big spenders with plenty of cash to spend on their games. They are designated as “whales,” a term borrowed from the gambling and casino side of gaming, and spend much more on in-app purchases than any average user.

App developers that count on in-app purchases will undoubtedly use market data generated from studies like this one to target markets and app platforms that will drive the most revenue from users. Critics of in-app purchases and the associated marketing hope regardless of geography or device, developers use transparent and clear advertising to promote “pay to play” apps.

Social Media

Facebook says it unintentionally uploaded email contacts of 1.5 million users

Facebook says that over the last two years it unintentionally uploaded the email contacts of 1.5 million users as they signed up to the social networking service. The process has ended and the email addresses are being deleted.
Smart Home

Philips Hue users can activate their favorite routines through Google Home

Philips Hue expanded its Google Home integration through the Gentle Sleep and Wake routine. Just give Google the proper instructions are your lights will brighten or dim over half an hour.
Mobile

Apple's iOS 13 will reportedly offer a systemwide Dark Mode and windowed apps

iOS 12 was a relatively large update to Apple's iPhone, but iOS 13 could be even bigger. Rumors have begun circulating about what we should expect from iOS 13, which suggest a much more productive operating system for both iPhone and iPad.
Mobile

Apple adds Confirm Subscription prompt on iOS to prevent accidental sign-ups

Apple added a Confirm Subscription prompt for in-app subscriptions. This will help prevent accidental sign-ups for iOS device owners, and will also protect them against apps that try to trick users into confirming in-app subscriptions.
Gaming

Fortnite’s adorable pets are no longer hands-off, thanks to latest update

The latest update for Fortnite rights a heinous wrong. Pets were introduced in Season 6, but players were unable to pet them. Update v8.40 fixes that so players can now pet whatever adopted creature other players have on their back.
Gaming

These Xbox One games will let you use your trusty mouse and keyboard

A select number of Xbox One games support mouse and keyboard control schemes, and more are being added in future updates. Here are all the Xbox One games that support mouse and keyboard.
Gaming

Has it really been 17 years? The past, present, and future of the Xbox

From DirectX Box to 720, it's been a long, strange trip for Microsoft's Xbox gaming console. Here is what happened, from its odd beginnings to the rumored Scarlett console with streaming.
Gaming

From the games to the hardware, here's what we know about the Sega Genesis Mini

The Sega Genesis Mini console was just announced, and it's set to release later this year. Here is everything we know about the console, including its hardware, as well as a list of included games.
Gaming

Cuphead is like a Saturday morning cartoon I never want to end

Revisiting Cuphead on Nintendo Switch is just as memorable as it was on Xbox One nearly two years ago. Cuphead's aesthetic has a magical quality that transports you back to the childhood joy of discovery.
Gaming

How to get into the Halo: Reach beta on Xbox One and PC

Halo: Reach is coming to The Master Chief Collection on Xbox One and the recently announced PC port. Ahead of its unknown launch date, Microsoft and 343 Industries will host a Halo: Reach beta for both Xbox One and PC users.
Gaming

How to sync and troubleshoot your PS4's DualShock 4 controllers

Sony's Bluetooth-enabled DualShock 4 controllers for PlayStation 4 are some of the best on the market, but connection issues aren't unheard of. Here's how to sync them to your console.
Gaming

The best of the last generation: Our 50 favorite Xbox 360 games

The Xbox 360 thrived during a generation where games were plentiful. Here's our list of the best Xbox 360 games of all time, including all game genres and even a few special indie hits.
Gaming

Kick off your streaming career with our complete guide to Twitch broadcasting

Streaming games on Twitch for the first time can be daunting to say the least, but with a few simple steps, it's remarkably easy to do. Here's how to do so using a PC, Mac, Xbox One, or PlayStation 4 console.
Gaming

How to share your best gaming moments on the Xbox One and its app

The current generation of consoles makes it easier than ever to share your gaming highlights with the world. Here's a quick guide on how you can record a gameplay video on Xbox One.