Lifetime sales: 67 million Xbox 360s, 64 million PlayStation 3s, 96 million Nintendo Wiis

lifetime sales 67 million xbox 360s 64 playstation 3s 96 nintendo wiis lite 360

Nintendo is pulling back the veil from the Wii U at E3 next week. Sony may very well be revealing a radical new direction for its entire PlayStation business with rumors that it will acquire streaming games service Gaikai. What does Microsoft have lined up for E3? Rumors of the Xbox Lite, a redesigned Xbox 360 modeled after the Apple TV, have swirled for months, but it’s unclear just what Microsoft will unveil as the future of its console business. What Microsoft is demonstrating days before its big press conference is that its past is enough of a model to guarantee a strong future whatever it announces.

Since putting the box on the market in November 2005, Microsoft has sold a total of 67 million Xbox 360s around the world, generating $56 billion in sales at retail. Since November 2010, it has sold 19 million Kinects. Microsoft’s Xbox Live currently has 40 million members, 26 million of which are subscribers to the Xbox Live Gold premium service.

Yusuf Mehdi, Microsoft’s chief marketing officer, shared these statistics in a post at the company’s official blog on Tuesday.

There are two revelations waiting inside the numbers. The first is that all three of the major console holders have discovered ways to buck the popular belief that video game technology needs to be updated regularly to remain viable in the market. Nintendo disproved the rule in the ‘90s by keeping the black and white Game Boy on the market for nearly ten years. Sony proved it last decade by keeping the PlayStation 2 on retail charts for ten full years. Microsoft has made the Xbox 360 the first high-definition consumer video game console to survive for 7 years as a commercially viable machine. It’s done so by introducing new services like Netflix streaming and new devices like Kinect at a steady pace. Kudos to Microsoft’s business leaders.

Second, these details prove that while getting a head start in the console race is useful, it doesn’t necessarily ensure a huge lead over the competition in terms of install base. Microsoft has sold 67 million Xbox 360s since 2005, but Sony has sold around 64 million PlayStation 3s worldwide since 2006 and Nintendo has sold approximately 96 million Nintendo Wiis in the same time frame. A 1-year head start gave Microsoft a small lead over Sony and gained it important mindshare in the U.S. but Sony narrowed that gap efficiently. (That said it has only been making a profit on its consoles for a fraction of the time Microsoft has.)


An inside look at Qualcomm’s Snapdragon 8cx, a revolutionary laptop processor

Six years after Microsoft’s failed foray into ARM computing with Windows RT, its second effort with Always-Connected PC is now showing early signs of success. Microsoft partner Qualcomm told us how the Snapdragon 8cx might revolutionize…

Check out the best Xbox One deals and bundles for December 2018

Microsoft's consoles are just as capable of streaming movies as they are of playing the latest games. Check out our top Xbox One deals and bundles, which include new and upcoming triple-A games like Battlefield V and Fallout 76.

Xbox One S vs. PlayStation 4 Slim: Which console is worth your money?

Microsoft's new Xbox One S and Sony's PlayStation 4 "Slim" have bucked the generational gaming console trend. But which of these stopgap systems is worth spending your paycheck on?
Movies & TV

Movies Anywhere service adds Comcast films to its library and devices

Movies Anywhere lets you watch movies purchased from different services all in one place, and it just got even better with the addition of Comcast, which joins Microsoft, Amazon, iTunes, Google Play, Vudu, and FandangoNow.

Still trying to unlock your main in 'Super Smash Bros. Ultimate'? Try these tips

Super Smash Bros. Ultimate is Nintendo’s biggest entry in the series to date with over 70 characters to unlock, but the process can feel tiresome. Here are our tips to unlock your roster as quickly as possible.

How to make a clan in ‘Destiny 2’ and where to go from there

Want to know how to make a clan in 'Destiny 2'? Here's everything you need to know, including how to design your clan's banner, earn extra loot, and help other players with guided games.

Ditch the meditation app. 'Katamari Damacy Reroll' is pure gaming zen

Katamari Damacy Reroll brings the magic of the PS2 classic to Nintendo Switch and PC. With updated visuals and the same great, singular loop, Reroll stands the test of time. Katamari Damacy is the ultimate relaxation game.

Put down the controller and pick up the best phones for gaming on the go

Which phones are the best if all you want to do is play some mobile games? We've done the hard work and put together a list of the best gaming phones on Android and iOS, so you can keep playing and winning.

Need help getting the Sleeper Simulant in 'Destiny 2'? We’ve got you covered

The Sleeper Simulant is one of the coolest new Exotic weapons you can unlock in the Warmind expansion of Destiny 2, but it's an involved process that will take awhile. Here's everything you need to know.

Best Products of 2018

Our reception desk has so many brown boxes stacked up, it looks like a loading dock. We’re on a first-name basis with the UPS guy. We get new dishwashers more frequently than most people get new shoes. What we’re trying to say is: We…

The NES Classic is back in stock just in time for the holidays

The NES Classic is back in stock at multiple outlets at its original launch price of $60 in time for Christmas. Retailers offering it online are Walmart, GameStop, Target, and Best Buy -- if you're looking for the perfect holiday gift for…

Some ‘Fortnite’ players aren’t too happy with the new Infinity Blade weapon

The most recent update for Fortnite added the Infinity Blade melee weapon to battle royale, and some players aren't happy with how much it has changed the game during competitions.

Soulja Boy’s ‘new’ console appears to include stolen Nintendo games

Rapper Soulja Boy recently released his SouljaGame console, and it includes several emulated games that appear to be stolen from companies like Nintendo, SNK, and Capcom. A handheld version is also available.

Razer’s classic DeathAdder Elite gaming mouse drops to $40 on Amazon

If you're looking to pick up a new gaming mouse for the holidays, Amazon has you covered with this great deal on the classic Razer DeathAdder Elite gaming mouse with customizable buttons, RGB lighting, and a 16,000 DPI optical sensor.