Microsoft Game Studios yesterday said in conjunction with 4Kids Entertainment the roll out of â€œViva PiÃ±ataâ€, an entertainment property created by Rare Ltd. of living piÃ±ata animals, to video games, television and a range of merchandise. Viva PiÃ±ata ties will begin rolling out this fall.
The Viva PiÃ±ata brand, said the two companies, will begin first as a television series which airs in the fall Saturday mornings on FOX. In this comedy series, created by 4Kids Entertainment, a cast of piÃ±ata â€œfriendsâ€ embark on wild adventures on PiÃ±ata Island. An Xbox 360 title will appear also by the holiday season. This title is â€œcustomizable, social and spontaneous game that invites players of all ages and skills to explore an immersive world where they are challenged to create and maintain a living garden ecosystem that grows in real time. Beginning with a few basic tools, players build and take control of their environment to attract and host more than 60 species of wild piÃ±ata, utilizing hundreds of customizable elements to create their very own distinctively unique thriving paradise.â€
The Xbox 360 Viva PiÃ±ata game will also offer new content on the online Xbox Live service and give players the ability to play, trade and interact with one another.
â€œWith â€˜Viva PiÃ±ata,’ we are introducing a revolutionary brand that will entertain, inspire and excite children, families and creative minds around the globe,â€ said Peter Moore, corporate vice president of the Interactive Entertainment Business at Microsoft Corp, in a statement. â€œWith Rare and 4Kids Entertainment we will best showcase the vibrant world of â€˜Viva PiÃ±ata,’ enabling a mass audience to have an immersive experience via the animated television series, the Xbox 360 title and related merchandise.â€