Microsoft to spend $500 million on promoting Kinect


microsoft kinect conveyor belt packaging

Microsoft is making a serious promotional push to make sure that every holiday shopper knows about the company’s latest piece of gaming hardware, Kinect. The NY Post reports, that Microsoft has allocated a whopping $500 million on marketing  alone for Kinect.

You can expect to see the device being touted in Burger Kings, on Pepsi cans, on cereal boxes, and even on daytime talk shows. That’s right; Microsoft has announced that Kinect will be featured on episodes of both Oprah and “the Ellen DeGeneres Show” before its Nov. 4 North American release date. In what could be taken as a bit of promotional overkill, the NY post reports also that Microsoft began planning the marketing campaign a year and half ago alongside Hollywood blockbusting director, Steve Spielberg.

Kinect, originally known as Project Natal, hopes to bring a complete physical experience to the Xbox 360. The device functions without a traditional controller and instead relies on a sensing-camera to track users’ movements. Microsoft expects the Kinect to directly compete with both Nintendo’s Wii and the PlayStation Move for a share of the market.

Microsoft has stated that there will be 17 titles available at launch for Kinect. The company has also arranged for thousands of retailers to open at midnight on Nov. 4 to begin sales and boost demand for the product. The Kinect will sell for $149 by itself, or for $299 bundled with the Xbox 360 console.

Gaming

Cortana, meet Alexa: Buy an Xbox One from Amazon and get a free Echo Dot

If you buy an Xbox One S or Xbox One X bundle through Amazon right now, you'll also receive a free Echo Dot. The device features integration with Xbox One through the Alexa and Cortana assistants.
Home Theater

Need more contrast in your life? Here’s what you need to know about HDR TVs

So what is HDR TV? In a nutshell, it’s the best thing to happen to TV since the arrival of 4K. Here's everything you need to know about the technology, what it can do, and why it’s a must-have.
Movies & TV

Lose the torrents. Here's how to watch 'Game of Thrones' online (legally)

Game of Thrones is one of the most popular shows on TV, but unless you're a cable subscriber, finding a way to watch isn't always easy. Check out our guide on how to watch online, whether you prefer using HBO, Sling TV, Hulu, or Amazon.
Gaming

One game console is better than the rest, and we're not afraid to say it

We've seen a relatively large influx of new consoles in the last year, including the Nintendo Switch and Xbox One X, so we've updated our recommendations for the best dedicated game hardware.
Deals

The Acer Predator 17 gaming laptop can replace your desktop PC for $999

Gaming laptops have come a long way, and the Acer Predator series is a shining example. The Acer Predator 17 can be yours for just $999 for a short time. With its beefy hardware and 17-inch display, it rivals many custom-build desktop PCs.
Gaming

Be the last player standing with our Call of Duty 4 Blackout mode survival tips

Battle Royale fans will find that lots of their strategies are skills carry over into the new Blackout mode in Call of Duty: Black Op 4. But with the franchise's signature perks, weapons, and equipment, there's still a lot of new stuff to…
Product Review

'Black Ops 4' learns a few new tricks, but it's Call of Duty to the core

Despite nods to hero-based tactical gameplay, Call of Duty: Black Ops 4’s multiplayer feels as stable as ever -- even as the game trades in its story-driven campaign for the new Blackout mode.
Gaming

W. Virginia isn’t for mutants, but its tourism board doesn’t mind if you think so

Bethesda and the state of West Virginia are partnering on a new tourism program intended to bring Fallout 76 fans to the state. Vault Boy sightings have been recorded across West Virginia already.
Gaming

From Blackout to Zombies, here's everything we know about 'Black Ops 4'

Call of Duty: Black Ops 4 arrives on PS4, Xbox One, and PC on October 12. Here's everything you need to know about the game, including info on multiplayer, Zombies, Blackout, and Signature Weapons.
Gaming

GameStop manager marks ‘Call of Duty: Black Ops 4’ launch by mimicking cover art

To celebrate the launch of Call of Duty: Black Ops 4, GameStop stores held midnight launch events across the United States. One manager even cosplayed as the cover star from the game, complete with an accurate haircut.
Gaming

Here's where Xur is and what he has for wares this week in 'Destiny 2: Forsaken'

The weekly vendor in Destiny 2: Forsaken always brings Exotic weapons and armor, some of the toughest loot to find in the game. Here's everything you need to know to track down Xur: Where he is, when he shows up, and what he's stocking.
Mobile

Here’s our guide on how to get ‘Fortnite’ on your Android device

'Fortnite: Battle Royale' is one of the biggest games in the world right now, and it's finally on Android, even if getting set up is a bit long-winded. Here's how to play 'Fortnite: Battle Royale' on an Android device.
Mobile

Put your iPad Pro to the test with these great games

Did you recently purchase a 10.5-inch iPad Pro, or are you enjoying the 12.9-inch version? If so, we've rounded up a few of the best iPad Pro games currently available on Apple's mobile platform.
Gaming

Open-world video games are getting too big for their own good

As technology has progressed, open-world video games have grown increasingly bigger. What seems like a universal positive has shown problems preventing the genre from truly moving forward, however.