Don’t wait for the Nintendo Switch’s price to drop, because it likely won’t

By Gabe Gurwin November 12, 2019

Image used with permission by copyright holder

The Nintendo Switch was released more than two years ago, and it has been sold at the same price for that entire time: $300. Apart from a few sales and promotions, you won’t find a new Switch system for cheaper than that, even during events like Black Friday and Cyber Monday. It appears this won’t be changing anytime soon, as Nintendo President Shuntaro Furukawa is pleased with its current strategy.

Speaking to investors during a recent financial briefing, Furukawa was asked about any plans Nintendo has for reducing the price of the standard Nintendo Switch, specifically because of the recent Nintendo Switch Lite launching at a lower price.

“We want to maintain the value of our products and sell them at their current price points for as long as possible, so we have no plans to reduce prices at this time,” Furukawa said in response. “Because profitability can fluctuate depending on quantities produced in the future, we’re not estimating any specific decrease in cost. We want to improve profitability by increasing the number of units sold and selling the Nintendo Switch family of hardware for as long as possible.”

Luigi's Mansion 3 Door — Image used with permission by copyright holder

The strategy seems to be working thus far, as the Nintendo Switch has far outsold its predecessor, the Wii U, and had its sales bolstered by the new Switch Lite, which launched in September. Games like Luigi’s Mansion 3 and this week’s Pokémon Sword and Shield also give interested players a reason to buy the console.

However, Nintendo will be facing competition in 2020 from the PlayStation 5 and Microsoft’s Xbox Scarlett. The Switch has been able to play many of the same games as the PS4 and Xbox One this generation, but it has already shown its limitations on titles such as Overwatch and Mortal Kombat 11. This gap in power will only grow larger as the new systems support 8K resolution and ray tracing.

Still, those consoles won’t have a sequel to The Legend of Zelda: Breath of the Wild and Metroid Prime 4, so Nintendo should still find it easy to convince people to buy the Switch — or whatever new consoles the company plans to release next.

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Gabe Gurwin has been playing games since 1997, beginning with the N64 and the Super Nintendo. He began his journalism career…

Gaming

Don’t expect Zelda’s $70 price to become the new Switch standard, says Nintendo

Link looks at his hand in The Legend of Zelda: Tears of the Kingdom.

The Legend of Zelda: Tears of the Kingdom will be Nintendo's first Switch game to be priced at $70. News that Tears of the Kingdom, a sequel to one of the bestselling and most critically acclaimed titles on the system, will have an increased price compared to its predecessor came as a surprise over three-and-a-half years after its announcement. It also raised questions about what the future of pricing for Nintendo games will be, especially as Sony, Microsoft, and third-party publishers all upped the cost of their new games in recent years.
While Nintendo will release Tears of Kingdom at $70, a spokesperson for the company tells Digital Trends that this will not always be the case for its first-party games going forward.
"No," the spokesperson said when Digital Trends asked if this is a new standard. "We determine the suggested retail price for any Nintendo product on a case-by-case basis."
The Legend of Zelda: Tears of the Kingdom – Official Trailer #2
To get more insight into the price shift, I spoke to Omdia Principal Analyst George Jijiashvili, who explains what has caused the price of games to go up in recent years and how Tears of the Kingdom demonstrates that Nintendo will "remain flexible about first-party title pricing." Ultimately, Nintendo fans are finally starting to feel the impact of inflation that's been sweeping across the game industry, even if it's only "on a case-by-case basis" for now.
The price is right
Nintendo claims that not every one of its significant first-party game will be $70, and we can actually already see that in action. Preorders just went live for Pikmin 4, which launches on July 21, after Tears of the Kingdom, and it only costs $60. Still, Zelda's price tag indicates that going forward, Nintendo will at least consider raising the price of its most anticipated games to $70. But why start with Tears of the Kingdom?
When asked why it chose Tears of the Kingdom as its first $70 Nintendo Switch game, a Nintendo spokesperson simply reiterated that the company will "determine the suggested retail price for any Nintendo product on a case-by-case basis." Still, it's a surprising choice for Nintendo to make that pricing change to just one exclusive game almost six years into the Switch's life span. Jijiashvili thinks the choice to do this with Tears of the Kingdom was a pretty apparent one for Nintendo, although it won't apply to everything going forward.
"If you are going to make a game $70, it's going to be the follow-up to one of your most critically acclaimed and bestselling games ever," Jijiashvili tells Digital Trends. "I don’t think that this means that $70 will become the standard price for all major Nintendo releases. It's worth noting that Metroid Prime Remastered is priced at $40. It's clear that Nintendo will remain flexible about first-party title pricing."

It makes basic financial sense for Nintendo to ask for a little bit more for a game it knows will be one of the biggest releases of 2023. But what factors in the game industry and world's economy at large caused Nintendo to make this decision?
Priced Out
For more than a decade, people got comfortable with AAA video games being priced at $60. Of course, there were occasional exceptions to this rule, but it was seen as an industry standard until the dawn of the PlayStation 5 and Xbox Series X. Publisher 2K was one of the first to announce a price increase, and companies like EA, Sony, and Microsoft have all followed suit. Jijiashvili chalks this up to inflation-related pressure on game publishers.
"The games industry has already been experiencing a lot of inflationary pressure," he explains. "AAA games are much more expensive to make now than they used to be, but prices have actually been declining in inflation-adjusted terms -- if prices had risen with inflation since 1990, they would now be over $90. On top of that, we’ve had a big burst of general inflation, meaning that publishers are looking at big increases in everything from salaries to tools. It’s going to be really hard for most publishers to avoid passing on all those extra costs at some point."
Jijiashvili provided us with a graphic created by Omdia that "shows what the typical price points for each generation would look like if you adjusted for inflation." As you can see, the inflation-adjusted prices are only exponentially growing, and the big game pricing shifts the graph highlights were all technically not even enough to keep up with inflation when they happened.

Gaming

MLB The Show 23 returns to Xbox, PlayStation, and Nintendo Switch this March

Jazz Chisholm's cover art for MLB The Show 23.

Sony San Diego Studios announced MLB The Show 23 today, and confirmed that it will launch across all major PlayStation, Xbox, and Nintendo systems on March 28.
No new platforms were added this year, so PC players aren't getting in on the fun. Still, this announcement makes it clear that MLB The Show is a multiplatform series across PlayStation, Xbox, and Nintendo platforms for the foreseeable future. Xbox's version of the trailer also confirms that MLB The Show 23 will be on Xbox Game Pass at launch, making this first-party Sony series a day-one Game Pass title three years in a row.
MLB The Show 23 - Cover Athlete Reveal
As is typically the case with sports games, MLB The Show 23's reveal was primarily focused on its cover athlete. We learned that Jazz Chisholm Jr., a second baseman for the Miami Marlins, will grace the cover of the game. Like last year, the PS4, Xbox One, and Nintendo Switch versions of the game will cost $60, while players on PS5 and Xbox Series X/S without Xbox Game Pass will need to pay $70. So far, no new gameplay features have been teased, although a blog post confirms that cross-platform multiplayer, saves, and progression across all versions of the game will return this year.
So far, there's not a lot that actually seems new about MLB The Show 23, but this reveal concludes the genesis of a new era for the long-running baseball series. MLB The Show 23 will be released for PS4, PS5, Xbox One, Xbox Series X/S, and Nintendo Switch on March 28.

Gaming

Goldeneye 007 comes to Game Pass and Nintendo Switch later this week

goldeneye 007 switch xbox release date january 27

Rare, Nintendo, and Xbox Game Studios confirmed that their remaster of classic Nintendo 64 FPS Goldeneye 007 will launch on January 27 across Nintendo Switch, Xbox One, and Xbox Series X.
GoldenEye 007 – Xbox Game Pass Date Reveal Trailer
For most, this long-awaited enhanced re-release will be locked behind a subscription service. On Nintendo Switch, the only way to play Goldeneye 007 is with a Nintendo Switch Online + Expansion Pass subscription, which grants players access to a variety of Nintendo 64, Sega Genesis, NES, and SNES games alongside the DLC to some first-party Nintendo titles. That said, Microsoft has confirmed that the Nintendo Switch version of Goldeneye 007 will be the only one to feature online multiplayer, although it'll still be displayed in split-screen.
Meanwhile, the Xbox versions of Goldeneye 007 don't have online multiplayer but benefit from the addition of achievements and an upgraded 16:9 4K resolution. To play the game on Xbox, you'll need to either have an Xbox Game Pass subscription or own the gaming compilation Rare Replay that was released in 2015. Still, fans are probably happy that they'll just be able to experience this classic on a modern controller.
While it has aged quite a bit, Goldeneye 007 is a highly influential FPS game that also became an iconic Nintendo 64 release thanks to its fun multiplayer. Unfortunately, the license it's attached to likely prevented the game from getting a proper re-release until now. It was one of the best announcements in September's Nintendo Direct, and its launch will also technically mark the first Xbox first-party game released in 2022.
Goldeneye 007 releases for Nintendo Switch, Xbox One, and Xbox Series X on January 27.