NPD: Video game sales in July fall to the lowest level in five years

ncaa-fb-12

As reported by the NPD group, video game sales over July dropped over 25 percent year over year and have fallen to the lowest levels since 2006. Total sales in July 2011 amounted to $707 million while sales just a year ago in July 2010 topped $960 million. The number of game systems sold was the source of the steepest decline at 29 percent, but last year’s bump in sales is attributed to the release of a new Xbox 360 model. Software sales dropped from about $400 million to a bit over $336 million and accessory sales dipped just over $10 million year over year.  

video-game-storeElectronic Arts NCAA Football 12 was the top seller of the month, likely satisfying football fans until the release of Madden NFL 12 on August 30. Disney’s Cars 2, Activision Blizzard’s Call of Duty Black OpsLego Pirates of the Caribbean: The Video Game and Ubisoft’s Just Dance 2 rounded out the top five. Other games that sold well in July included Take-Two’s Major League Baseball 2K11Zumba Fitness: Join the Party, Bethesda’s Fallout: New Vegas, Nintendo’s Super Mario Bros DS and Warner Brothers Mortal Kombat

Interestingly, the major releases in June like inFAMOUS 2 and Duke Nukem Forever didn’t make the top 10 list in July. In addition, Rockstar’s L.A. Noire fell out of the top rankings, unlike Rockstar’s Red Dead Redemption in 2010. This report from NPD does not include sales of digital games on services like Xbox Live or PlayStation Network. DLC add-on content also isn’t included in the totals. In a recent first quarter report from Electronic Arts, the company attributed more than a fifth of sales to digital downloads. The company expects to see that number rise to over 50 percent within the next five years. 

Industry experts are predicting that August will also continue the downward trend in video game sales, mostly due to major titles like Square Enix’s Deus Ex Human Revolution and EA Sports Madden NFL 12 launching at the end of the month.

Gaming

Get $100 of an Xbox One when you purchase ‘Red Dead Redemption 2’

Red Dead Redemption 2 is just around the corner and anyone looking to buy the game with a new Xbox One console should consider heading to GameStop. A deal gives you $100 off the console when buying the game.
Gaming

Rockstar Games employees defend work culture following controversy

Rockstar Games employees have taken to social media to speak out about working conditions following the controversial comment about 100-hour work weeks made by co-founder Dan Houser in an interview.
Gaming

You can preload ‘Red Dead Redemption 2’ soon, and you definitely should

Red Dead Redemption 2's launch is quickly approaching. If you're planning on buying a digital version, you should keep in mind that the file size is roughly 90GB. Thankfully, you can preload the game starting October 19
Gaming

What you should know about 'Red Dead Redemption 2' before it launches

The long-awaited (and long-rumored) sequel to Rockstar Games' Red Dead Redemption is confirmed. Red Dead Redemption 2 will arrive next spring. Here's everything we've heard about the game so far.
Computing

Gaming on a laptop has never been better. These are your best options

Gaming desktops are powerful, but they tie you down to your desk. For those of us who prefer a more mobile experience, here are the best gaming laptops on the market, ranging from budget machines to maxed-out, wallet-emptying PCs.
Computing

Choose your weapon wisely -- these are the best keyboards for gaming on your PC

Your PC isn't complete without one of the best gaming keyboards on the planet. We have a list spanning full-sized models to compact versions from Razer, Cooler Master, Corsair, Logitech G, and more.
Gaming

Why are game studios run like sweat shops? The human toll of ‘crunch time’

After the revelation of 100-hour work weeks in Red Dead Redemption 2’s development, we spoke with a number of developers about what it’s like to work in crunch culture in the game industry.
Gaming

How you can give your PS4 a fresh start with a factory reset

Learn the many ways you can factory reset your PS4. From reverting your settings to factory to doing a full wipe and reinstalling the latest PlayStation firmware, we cover it all here, step by step.
Gaming

The Xbox app lets you access your console while away from home. Here's how

Microsoft's Xbox app can't do it all, but it does allow you to access your profile information and launch media content directly from your mobile device. Check out our quick guide on how to connect your smartphone to an Xbox One.
Virtual Reality

Oculus Rift, HTC Vive head-to-head: Prices drop, but our favorite stays the same

The Oculus Rift and HTC Vive are the two big names in the virtual-reality arena, but most people can only afford one. Our comparison tells you which is best when you pit the Oculus Rift vs. HTC Vive.
Emerging Tech

Awesome Tech You Can’t Buy Yet: A.I.-powered cat toys, wallets, food containers

Check out our roundup of the best new crowdfunding projects and product announcements that hit the web this week. You may not be able to buy this stuff yet, but it sure is fun to gawk!
Product Review

It's got game. But the Razer Phone 2 is still crippled by its camera

The Razer Phone 2 will impress with its gaming prowess and 120Hz screen. But if you care at all about taking pictures on your phone, skip it. While Razer has improved the camera, it’s still short of the competition.
Gaming

The 'Fallout 76' beta starts tomorrow! Here's when it starts and how to join

Want to get into Bethesda's Fallout 76 beta? We don't know when the program will launch, but we provide instructions on how to get ready. The game officially launches on November 14.
Gaming

This $8,000 ‘Devil May Cry 5’ edition will make the perfect plutocrat gift

We've had to wait 10 years for Devil May Cry 5, and Capcom is pulling out all the stops for the long awaited sequel. One of the limited editions, exclusive to Japan, costs $8,000 and includes a leather replica of Dante's jacket.