Nintendo shares skyrocket in the wake Of ‘Pokémon Go’ release

pokemon go breakup car crash pokemongo 3
Pokémon Go is a massive success, just in case your go-to social media feed hasn’t been clear enough about that. Despite limited marketing the reputayion of Pokémon Go the game has earned Nintendo’s stock price a good 25-percent increase. Consumers are flocking to the latest trend in social media, and that is being reflected in renewed faith in the Nintendo brand.

Since the launch of the game on June 6, it has been the cause of much commotion. Be it the discovery of dead bodies, just getting fired, or any other the other crazy things that have happened in connection with the launch of Pokémon Go, it all points to one thing: users have discovered a guilty pleasure.

And in the midst of all of this Nintendo is regaining its reputation among investors, and that marks a big change from recent years where the company’s console had become little more than a way for the company to publish its own games.

Despite plans to boost user of the Wii U, the company hasn’t been able to significantly boost sales of the soon-to-be three year old console, and though the release of its next Zelda is expected to boost console sales that may not ensure long-term growth. As a result, some have dubbed the game as a potential savior to a company in decline.

Analysts say that the game puts Nintendo’s current stance in the gaming market into perspective, and shows that there’s a market the company is well positioned to dominate. It’s uncertain whether the firm’s upcoming Nintendo NX will turn consumers’ heads, but if the Kyoto-based company can turn the millions of players into a much needed improvement to overall revenue it may be able to regain a strong position in the mobile industry. Pokémon is one of the world’s most powerful brands, with a huge library of recognizable characters, and it’s unlikely the company will let an opportunity like Pokémon Go slip by.

The company was first reported to have gained 9 percent on Friday, and come Monday that number had jumped to 25 percent. And it’s no surprise looking at the massive popularity of the game (or is it an app?). Indeed, in its first week it experienced server issues and a frenzy of activity that kept it at the top of the highest-grossing charts in the US for three days running.

We’ve seen similar events happen with games like Fallout Shelter, a game based on the popular Fallout RPG franchise that sat on top of the charts for some time. A key difference, however, is the expected interaction with other players and a fanbase that extends far beyond that of Fallout. The game topped the “most downloaded” charts for both the iOS and Android stores faster than any other game in history, as a result of the following investments the company’s market value now stands at 2.9 trillion yen, equivalent to $28 billion.

Gaming

Data shows that July’s best-selling games at these stores weren’t that violent

Walmart, GameStop, and Amazon all sold video games in the lead up to the mass shootings in El Paso, Texas and Dayton, Ohio, but the best-selling games at the retailers were not very violent.
Deals

The best Nintendo Switch deals and bundles for August 2019

Looking to score Nintendo's latest console? We've smoked out the best Nintendo Switch deals, including discounts on bundles that feature must-have games like Super Mario Odyssey, Super Smash Bros. Ultimate, and Zelda: Breath of the Wild.
Gaming

From the very best to the worst, here are all the Pokémon games ranked

With Pokémon Sword and Shield en route to Nintendo Switch later this year, we decided to rank the first seven generations of Pokémon games from best to worst. Which generation made us want to catch 'em all the most?
Gaming

Nintendo’s FCC listing suggests the Switch is getting a wireless SNES controller

A listing for an SNES-style controller on the FCC's website shows that Nintendo could be preparing to offer the console's games on the Switch. Currently, only NES games are available with a subscription.
Gaming

Nvidia GeForce Now vs. Shadow: Which streaming service is right for you?

Nvidia GeForce Now and Shadow came out of the gate early in the race to conquer cloud gaming. GeForce Now is currently in beta, while Shadow is already available in most states. How do they stack up against each other?
Computing

Between Intel and AMD, these are the best gaming CPUs at every price

What are the best processors for gaming you can buy? You don't need to spend a fortune to get an amazing gaming CPU and now that AMD is competitive again, there are more choices than ever.
Gaming

Police warn Raleigh locals of military cosplay at Rainbow Six Siege tournament

This weekend's Rainbow Six Siege Major esports tournament in Raleigh, North Carolina, prompted the local police to give residents a heads-up about cosplayers, who could come to the convention center in fake military cosplay.
Gaming

Xbox One S vs. PlayStation 4 Slim: How do the revised consoles stack up?

Microsoft's new Xbox One S and Sony's PlayStation 4 "Slim" have bucked the generational gaming console trend. But which of these stopgap systems is worth spending your paycheck on?
Gaming

These are the must-have games that every Xbox One owner needs

More than four years into its life span, Microsoft's latest console is finally coming into its own. From Cuphead to Halo 5, the best Xbox One games offer something for players of every type.
Gaming

Xbox's app lets you access your console while away from home. Here's how

Microsoft's Xbox allows you to access your profile information and launch media content directly from your mobile device. Check out our quick guide on how to connect your smartphone to an Xbox One.
Gaming

Nintendo is reportedly trading revised Switch console for older model for free

If you recently bought a Nintendo Switch, you may be eligible for a free exchange for a revised model with better battery life. The revised Nintendo Switch nearly doubles the battery life thanks to a new processor.
Gaming

Fortnite

Fortnite from Epic Games first arrived on PC as an early access game in 2017. Featuring a mode called Save the World, players could jump online with a group of friends to collect resources, build structures, and defend against waves of…
Gaming

Here's the Gamescom 2019 conference schedule and all the announcements we expect

Gamescom 2019 will be the site for four different presentations, including the next Google Stadia Connect event. Here is when you can watch the shows, and what to expect from each of them.
Gaming

Epic Games insists Fortnite B.R.U.T.E. is fun; #RemoveTheMech not happening

Epic Games said that the controversial B.R.U.T.E. vehicles are part of providing "a fun experience" to Fortnite players. It appears that the developer has no plans of listening to the #RemoveTheMech movement.