Sega forced to add badge of shame to its UK ‘Aliens: Colonial Marines’ trailers


Gearbox Software and Sega were not exactly forthright about Aliens: Colonial Marines prior to its release. Footage of guided demos of its campaign show a demonstrably different game than what was ultimately sold on consoles and PCs in February. During a demo session with the game in November, Gearbox told us that a number of features that would end up in the final game – like randomized item placement – weren’t in the final product. Even the trailers were misleading. That’s why Sega now has to put a disclaimer on all of the promotional materials out there for the game. 

One disgruntled UK player, disappointed with the game and frustrated by the way it was presented compared to what was actually released, contacted the UK’s Advertising Standards Agency regarding Aliens: Colonial Marines. His goal was to not receive compensation but to hold Sega and other game publishers accountable for selling subpar wares under false pretenses. “Gearbox and Sega spoke very clearly – by saying absolutely nothing – and showed the purchasing community that would rather [Aliens] quietly disappear,” reads a statement from the player on Reddit, “The games industry, like any other, needs to be held accountable for blatantly deceiving the consumer.”

The ASA in turn contacted Sega in regards to the complaint. Sega, as it’s done with almost all inquiries related to Aliens: Colonial Marines, did not itself respond nor did Gearbox Software. However, Sega is now at least amending promotional videos of the game on YouTube, its websites, and other outlets online.

“Sega explained that their online trailers used demo footage, created using the in-game engine,” reads a letter from the ASA, “Sega Europe understood the objections raised about the quality of the game in relation to the trailers but explained that they weren’t aware of these issues when the trailers were produced.”

“Sega Europe acknowledged your objection that the trailers did not accurately reflect the final content of the game. They agreed to add a disclaimer, both on their website and in all relevant YouTube videos, which explains that the trailers depict footage of the demo versions of the game. The disclaimer will be visible when each online trailer is played.”

It’s a small concession made by the publisher in the wake of one of its worst received releases in years. Gearbox Software, however, has still never publicly acknowledged how misleading the demos of the game shown to press ahead of the game’s release were.


Google says Stadia is not Netflix for games, more like Xbox Live Gold or PS Plus

The Director of Product for Google Stadia took to Reddit for an AMA. Across his many responses, he explained plans for future mobile device support, free monthly games, why developers should create for Stadia over home consoles.

Your PlayStation 4 game library isn't complete without these games

Looking for the best PS4 games out there? Out of the massive crop of titles available, we selected the best you should buy. No matter what your genre of choice may be, there's something here for you.

Walmart post-Prime Day sale: 4K TV, Apple, and Nintendo Switch deals

Prime Day 2019 has come to an end for Amazon, but that doesn't mean the deals are over. Walmart's Prime Day sale. Walmart's Prime Day sale lasts all day today, extending a whole extra day beyond Amazon's shopping extravaganza.

25 awesome indie games you should definitely be playing right now

These days, some of the best video games are made by independent studios. Here are 25 of the best indie games, whether you prefer grueling dungeon crawlers or otherworldly, meditative adventures.

Shoot, dance, box, and escape reality with the very best Oculus Quest games

The Oculus Quest offers a fantastic virtual reality experience without the need for a PC or console tethered to your headset. These are the best Oculus Quest games available right now.

Here’s our guide to the leaked Fortnite season 9 overtime challenges and rewards

Fortnite season 9 isn't quite over yet. Fortnite overtime challenges are coming and players can complete them to get some extra experience and skin styles. Here's a guide on how to complete them all.

Southwest Airlines gave every passenger on this flight a free Nintendo Switch

Southwest Airlines and Nintendo have partnered for a new sweepstakes, and they kicked off the promotion by giving every passenger on a lucky flight to San Diego a free Nintendo Switch.

Everything we know about Marvel Ultimate Alliance 3: The Black Order

After a ten-year hiatus, Marvel Ultimate Alliance is back with Marvel Ultimate Alliance 3: The Black Order on Switch. The co-op-focused action RPG tasks you and your buddies with stopping Thanos from securing the Infinity Stones.

Marvel’s Avengers single-player campaign, customization make splash at Comic-Con

Marvel Entertainment is the belle of the ball at San Diego Comic-Con, as the company hosted a panel dedicated to the efforts being made to bring its properties to life through video games.

Walmart’s Prime Day Nintendo Switch bundle deal is still going on

The best bet for anyone looking to get their hands on Nintendo's latest console is to grab one of the bundle deals that pop up from time to time, and Walmart is still offering its Nintendo Switch offer that it ran during Prime Day.

Walmart slashes prices on Xbox One, Sony PS4, and Nintendo Switch games

If you're in the market for a new Xbox One, Sony PS4, or Nintendo Switch games, there are quite a few Walmart discounts to choose from right now. This big sales event only lasts through Sunday, July 21.

The best Nintendo Switch games, from Breath of the Wild to Rocket League

The Nintendo Switch's lineup started off small, but games have steadily released as the console continues through its second year. Here are the best Nintendo Switch games available now.

Tired of the same old PS4 annual releases? Try one of these indie games instead

While big budget games rely on practical innovation, indie games dive head first into new, unexplored territories. If the quirky and unusual appeal to you, take a look at our list of the best indie games on PS4.

Climb a mountain with ease with this FFXIV: Shadowbringers Mt. Gulg guide

Embracing the Final Fantasy tradition of floating islands, FFXIV: Shadowbringers Mt. Gulg is about as meta as it gets; nostalgic music, familiar enemies, and a whole lot of destruction awaits.