Microsoft recently announced the creation of Lynx Xbox, a range of grooming products inspired by the smell of the gaming console. Lynx is part of Unilever, which also makes Axe. The Xbox line will come in body spray, deodorant, and shower gel. “Lynx Xbox is a fresh scent of pulsing green citrus, featuring top notes of kaffir lime and winter lemon, aromatic herbal middle notes of mint and sage, and woody bottom notes of patchouli and clearwood,” according to Gamespot.
That’s not at all what any Xbox smells like (it’s not clear if anything on earth smells like “pulsing green citrus”), but the electric-green body products are sure to appeal to some middle-schoolers and others in the Axe demographic — though they’ll only be available in Australia and New Zealand, starting in July.
It’s such a strange marketing idea, that we thought more tech companies should start making perfumes, body wash, and other items that smell like their products. Who wouldn’t want an eau d’iPhone candle?
A fresh linen scent that could be captured at a fraction of the cost, but it’s $100.
A mix of paranoia and broken dreams.
Contact lens solution and Mogwai.
Money doused in rocket fuel.
Popcorn and couch cushions.
This scent has been discontinued.
Mountain Dew Code Red.
A dumpster fire.
Red Dead Redemption
Whiskey plus cigar smoke.
The minivan in between Crossfit and soccer practice.
Grandma’s house, an intoxicating melange of fresh-baked cookies and mothballs.
Leather-bound books that had all their pages replaced with North Face photos.
Pumpkin spice and coconut self-tanner.
Sandalwood and diamonds; you only buy it for special occasions.
Russian vodka, your high-school crush, and the scent of being followed.
Smells like Teen Spirit, Summer Breeze, wine and cheap perfume.
Drew Prindle, Parker Hall, Rick Marshall, Dan Baker, Joshua Benton, and Brandon Widder contributed to this article.
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