There’s Money in Those Guns: As Battlefield Premium sells 800K, EA prepares for its all-digital future

theres money in those guns as battlefield premium sells 800k ea prepares for its all digital future 3

Battlefield 3 didn’t match Call of Duty: Modern Warfare 3’s sales when both games debuted in the fall of 2011. Electronic Arts and DICE’s game sold 8 million copies over its first month on shelves. Modern Warfare 3 meanwhile moved 6.5 million copies in its first day. Electronic Arts may not be able to match Activision’s ability to get $60 discs and downloads into people’s homes, but the publisher is on their way to matching Activision’s success in convincing players to pay a subscription fee for extra services. Premium service Battlefield Premium racked up 800,000 paying subscribers in its first two weeks of availability according to Electronic Arts. That success guarantees not just Battlefield 3’s continued profitability and development support but also that Electronic Arts will make premium subscriptions a regular service for its franchises.

EA debuted Battlefield Premium at its E3 2012 press conference at the beginning of June and 800,000 Battlefield 3 players paid $49.99 for a one-year subscription to the service before the month was out. By comparison, since Call of Duty Elite officially opened in November, it has registered a total of 10 million members but only 2 million are paying subscribers.

DICE and EA are happy about Premium’s success but they aren’t surprised. Frank Gibeau, head of EA Labels, told GamesIndustry International that his company has a history of success in the subscriptions business. “We’ve launched subscription businesses in our other categories. We had EA Sports subscriptions before [Call of Duty Elite] came out, so adding that component to the design is not a reaction,” said Gibeau, “We actually think our Premium service exceeds what Elite does—from a value standpoint, from a content standpoint, and longer term we think that we can bring more properties into that offering and that’ll be great for the business.”

Therein lies that grand message that EA is carrying away from Battlefield Premium’s success: Subscriptions are an ideal method for monetizing games going forward. While the company has discovered that month-to-month subscriptions for MMOs are no longer attractive to customers, as evidenced by Star Wars: The Old Republic’s struggles, annual subscriptions giving additional content to existing products is a cheap, effective way to bring in cash.

This of course presages Electronic Arts’ inevitable move into a purely digital business. Ultimately the subscription and not the disc will be the main product. “[The all-digital Electronic Arts is] in the near future. It’s coming,” said Gibeau, “We have a clear line of sight on it and we’re excited about it. Retail is a great channel for us. We have great relationships with out partners there. At the same time, the ultimate relationship is the connection that we have with the gamer. If the gamer wants to get the game through a digital download and that’s the best way for them to get, that what we’re going to do.”

Movies & TV

MoviePass limits movies and showtimes each day as part of a new plan

MoviePass has changed its subscription plan once again. Now it is limiting subscribers to three movies each month for $10. The movies can be chosen from a list of six films and select showtimes each day.
Home Theater

Cutting the cord? Let us help you find the best service for live TV streaming

There's a long list of live TV streaming services available to help you cut the cord and replace your traditional TV subscription. Each is different in important ways, and this guide will help you find the best one for you.
Gaming

Get your first look at ‘Royale’ mode in the latest ‘Battlefield V’ trailer

The latest trailer for Battlefield V, released in time for Gamescom, gives players a taste of what to expect from the game's battle royal mode. The mode will release after the game's initial launch.
Gaming

‘Battlefield V’ pre-order numbers have been underwhelming, analysts say

Market analysts at Cowen have said that the early pre-order numbers for Electronic Arts' upcoming shooter Battlefield V have been disappointing. The game is scheduled to arrive this October.
Gaming

The ‘Fortnite’ sky rift is closing and rumored to disappear next week

Fortnite's giant sky rift that has lit up the sky for the entirety of season 5 is slowly closing and is rumored to completely disappear next week. Find out what's happening and why it is here.
Gaming

‘Call of Duty: Black Ops 4’ gets battle royale ‘Blackout’ beta September 10

Call of Duty: Black Ops 4 will hold a beta for its battle royale Blackout mode in September, and it will be available first to those who pre-ordered the game on PlayStation 4. The game releases October 12.
Product Review

Brutal and emotional, 'God of War' is everything a blockbuster game should be

In a new land, on a new journey, God of War evolves beyond the button-mashing action of its youth into an action game with engaging combat and an engrossing story.
Product Review

'NBA 2K19' will dunk on you, but don’t worry. You’re going to like it.

NBA 2K19 makes smart changes that force you to dig deep into your bag of tricks to succeed. This might be the most accurate virtual version of NBA basketball yet.
Computing

Steam survey shows PC gamers are still mostly playing in 1080p and lower

Valve Software’s latest hardware and software survey for July 2reveals that 63.72 percent of Steam’s registered members still play games with a 1080p resolution. Even more, only 1.14 percent are playing at a 4K resolution.
Mobile

How to get ‘Fortnite: Battle Royale’ on an Android device

'Fortnite: Battle Royale' is one of the biggest games in the world right now, and it's finally on Android, even if getting set up is a bit long-winded. Here's how to play 'Fortnite: Battle Royale' on an Android device.
Gaming

Storytelling masterpiece ‘Gone Home’ is headed to the Nintendo Switch

Fullbright's acclaimed first-person adventure game Gone Home will arrive to Nintendo Switch later this month. The game is available now on PC, Mac, Linux, PlayStation 4, and Xbox One.
Computing

Gaming on a laptop has never been better. These are your best options

Gaming desktops are powerful, but they tie you down to your desk. For those of us who prefer a more mobile experience, here are the best gaming laptops on the market, ranging from budget machines to maxed-out, wallet-emptying PCs.
Computing

Asus claims ‘world’s thinnest’ title with its new Zephyrus S gaming laptop

The Republic of Gamers arm at Asus is claiming “world’s thinnest” with the introduction of its new Zephyrus S gaming laptop measuring just 0.58 inches at its thinnest point. The company also revealed the Strix SCAR II.
Gaming

How to connect a Nintendo Switch controller to your PC

Nintendo's Switch controllers, including the Joy-Cons and the aptly titled Pro Controller, use Bluetooth, which makes them compatible with your PC. Here's how to start using them for PC gaming.