Vivendi looking to sell stake in Call of Duty, Diablo parent company Activision Blizzard for $8 bil

vivendi looking to sell stake in call of duty diablo parent company activision blizzard for 8 bil vivendia selling black ops

The business of trading massive international corporations isn’t fundamentally different from any other business. The same maxim of buy low before selling high applies. After five years in the Call of Duty business, French company Vivendi is looking to sell off its stake in Activision Blizzard. Back in 2007, the company acquired Activision for a cool $1.7 billion and merged it into one corporate entity alongside the Diablo III studio. In the process, Vivendi shut down Sierra its other major game operation that existed alongside Blizzard. Now Vivendi’s looking to get out of gaming entirely and unload its stake in Activision Blizzard to whomever is willing to spend $8.1 billion. That’s what you call selling high.

Bloomberg reported on Saturday that a source close to the situation said that since Vivendi chief Jean-Bernard Levy stepped down from his position, the company has been actively looking for someone to buy up its 61% stake in Activision Blizzard. If it doesn’t find a buyer willing to meet the steep asking price, Vivendi plans to divest itself in the company on the open market, making its shares available publicly. Word has been spreading through the industry since April that Vivendi has been looking to distance itself from Activision Blizzard.

On the one hand, it seems like Activision Blizzard is a desirable purchase. Activision generates nearly $5 billion in revenue each year. Call of Duty: Modern Warfare 3 generated $1 billion in sales in its first 16 days on shelves in 2011, breaking the previous media record held by the movie Avatar which generated the same sum in 17 days. The company’s properties, from Call of Duty: Black Ops to StarCraft II, are proven earners and critically respected by and large. The company is one of the three biggest publishers in the world and it employs potent creators despite its populist publishing practices.

Activision Blizzard is also vulnerable though. Its position of power in the broader video game industry is tenuous to say the least. World of Warcraft is steadily shedding users and its unknown whether Blizzard’s follow up to that game, the mysterious Project Titan, will match its predecessor’s zeitgeist-defining success. While Activision is preparing for the transition to the Xbox 720 and PlayStation 4 with big budget titles like the Bungie-developed “Destiny” MMO shooters, it’s also only just starting to develop its presence in the mobile market, the area of the game industry with the most growth potential. It’s simply impossible to now at this point whether Activision Blizzard will still enjoy the same earning power it has today in just five years’ time.

Emerging Tech

Awesome Tech You Can’t Buy Yet: A.I. selfie drones, ‘invisible’ wireless chargers

Check out our roundup of the best new crowdfunding projects and product announcements that hit the web this week. You may not be able to buy this stuff yet, but it sure is fun to gawk!
Movies & TV

The best shows on Netflix, from 'The Haunting of Hill House’ to ‘The Good Place’

Looking for a new show to binge? Lucky for you, we've curated a list of the best shows on Netflix, whether you're a fan of outlandish anime, dramatic period pieces, or shows that leave you questioning what lies beyond.

Your PlayStation 4 game library isn't complete without these games

Looking for the best PS4 games out there? Out of the massive crop of titles available, we selected the best you should buy. No matter what your genre of choice may be, there's something here for you.

These are the best Xbox One games available right now

More than four years into its life span, Microsoft's latest console is finally coming into its own. From 'Cuphead' to 'Halo 5,' the best Xbox One games offer something for everyone.

‘Overwatch’ gunslinger Ashe is now available on all platforms

Blizzard announced Ashe as the latest Overwatch hero at BlizzCon 2018. The gunslinger has a history with McCree and makes use of a lever-action repeating rifle and a robotic sidekick.

Cyber Monday 2018: When it takes place and where to find the best deals

Cyber Monday is still a ways off, but it's never too early to start planning ahead. With so many different deals to choose from during one of the biggest shopping holidays of the year, going in with a little know-how makes all the…

Get an Xbox One S or PlayStation 4 for just $200 at GameStop starting Sunday

GameStop is currently running an early Black Friday sale that offers an Xbox One S or a PlayStation 4 slim model for just $200 apiece. Both consoles come with a free game, and other games are also on sale.

Original ‘Diablo’ developer calls out Blizzard for disrespecting its employees

In a Twitch rant, an original creator of Diablo has said that Blizzard is more interested in caring for its shareholders and the elite one percent of the company than looking after its workers.

These are the coolest games you can play on your Google Chrome browser right now

Not only is Google Chrome a fantastic web browser, it's also a versatile gaming platform that you can access from just about anywhere. Here are a few of our favorite titles for the platform.

PlayStation 5 release date in 2020 confirmed? PSVR 2 also on the way

A Redditor who correctly claimed that Sony will be skipping E3 2019 revealed several details about the PlayStation 5 and the PSVR 2. The PlayStation 5 release date will be in 2020, while the PSVR 2 will ditch the breaker box.

Triple nuke strike crashes ‘Fallout 76’ server, leaves unanswered questions

The group of Fallout 76 players who summoned the Scorchbeast Queen by dropping a nuke on a fissure site took the next step, launching three nukes on a single target. They did not find out what happens next, as the game's server crashed.

All the best Target Black Friday deals for 2018

The mega-retailer opens its doors to the most competitive shoppers at 6 p.m. on Thursday, November 22, and signs indicate that the retailer means business this year. We've sifted through all of the deals, from consumer electronics to small…

The best Nintendo Switch deals and bundles for November 2018

Looking to score Nintendo's latest hybrid console? We've smoked out the best Nintendo Switch deals right here, including discounts on stand-alone consoles as well as bundles that feature games like Fortnite and Super Smash Bros. Ultimate.

Twitch viewers aren’t tuning in to watch ‘Fallout 76’ gameplay

Fallout 76 has experienced a sharp decline in viewership not just when compared to the numbers for Fallout 4, but also compared to the game's B.E.T.A. period last month. Sales also appear to be lower than they were with Fallout 4.