Zynga launching a new version of CityVille in mainland China


With the incredible success of FarmVille and Mafia Wars on Facebook in North America, Zynga hasn’t been able to capture the mainland Chinese market due to blocked Facebook access. Zynga is redesigning CityVille for the Chinese market and plans to launch the game under the title Zynga City. The game is being retooled by Zynga’s Beijing office which was created in May of last year with the acquisition of XPD Media. Zynga is partnering with Chinese internet provider Tencent and the Pengyou social network which has about 100 million users. It will also be transitioned to another Tencent service called QZone which happens to have 500 million users as well as Weibo, QQ games and Q+.

Zynga-City-Temple-of-HeavenThis partnership allows Zynga to become more diverse and less dependent on the success of Facebook for revenue. Zynga has launched social games in Taiwan and Hong Kong, but this is the first attempt at capturing an audience in mainland China. Similar to CityVille, Zynga City allows the user to build homes and businesses. The design of the structures have been changed to reflect traditional Chinese architecture and general decorations like lucky fish fountains or pop culture related items. Zynga is also adding the ability for players to send street peddlers to their friend’s cities as well as in-game events that are tied to Chinese holidays.

Also similar to the North American counterpart, Zynga City will rely on the sale of virtual goods to help players advance quickly. Zynga has excelled with this strategy in the U.S. and recent company valuations are often in the range of $10 to $20 billion. Much of Zynga’s catalog is tied into exclusivity agreements with Facebook including FarmVille, Live Poker, Mafia Wars and PetVille. CityVille currently has 80 million players worldwide and has been translated into Italian, French, Portuguese and other languages.


Has it really been 17 years? The past, present, and future of the Xbox

From DirectX Box to 720, it's been a long, strange trip for Microsoft's Xbox gaming console. Here is what happened, from its odd beginnings to the rumored Scarlett console with streaming.

Your PlayStation 4 game library isn't complete without these games

Looking for the best PS4 games out there? Out of the massive crop of titles available, we selected the best you should buy. No matter what your genre of choice may be, there's something here for you.

The best of the last generation: Our 50 favorite Xbox 360 games

The Xbox 360 thrived during a generation where games were plentiful. Here's our list of the best Xbox 360 games of all time, including all game genres and even a few special indie hits.
Movies & TV

Disney debuts the first photos from Star Wars series The Mandalorian

The Mandalorian, Jon Favreau's live-action Star Wars series planned for Disney's streaming video service, will be one of the most expensive television shows ever made. Here's everything we know about it so far.

Here are the best games to play with your friends on the Nintendo Switch

The Nintendo Switch's hybrid design adds convenience to your gaming time, allowing you to play Switch games both at home and on the go. The design also benefits multiplayer experiences, from co-op to competitive and online to offline.

Amazon sale knocks 20% off Nintendo Switch, Pro Controller, and games

A new wave of savings on gaming content is crashing down in celebration of Earth Day. Amazon is slashing prices up to 20% off for used Nintendo Switch consoles, games, and accessories like the Switch Pro Controller.

Epic Games bans more than 1,000 cheaters in 1st week of Fortnite World Cup

Epic Games has already banned more than 1,000 cheaters in the Fortnite World Cup. The developer is taking cheating seriously, especially as players are competing for a $1 million prize pool in every week of the qualifiers.

Get Nindie with it and check out these awesome indie games for the Switch

The Nintendo Switch's portability makes indies feel at home on the platform. Luckily, there are plenty of great titles to choose from. Here are our picks for the best Nintendo Switch indie games.

Mortal Kombat 11 DLC characters reportedly leaked: Who’s next after Shang Tsung?

A datamine on Mortal Kombat 11 reportedly revealed all the DLC characters that will be added to the game's expansive roster. The leak corroborates the hint that the anti-hero Spawn is on his way to joining the fighting game.

You're not a true fan without these Nintendo Switch exclusives

Who doesn't love a good Nintendo game? If you're looking for great first-party titles for your Nintendo Switch, take a look at our list of the very best exclusives available right now.

The hottest Nintendo Switch games you can get right now

The Nintendo Switch's lineup started off small, but games have steadily released as the console continues through its second year. Here are the best Nintendo Switch games available now.

These are the must-have games that every Xbox One owner needs

More than four years into its life span, Microsoft's latest console is finally coming into its own. From Cuphead to Halo 5, the best Xbox One games offer something for players of every type.

Apex Legends update 1.1.1 failed in fixing hitbox issue of Caustic, Gibraltar

Respawn Entertainment tried to make Caustic and Gibraltar more playable with Apex Legends version 1.1.1. The Fortified passive ability is meant to reduce incoming damage by 10%, but it is not working properly.
Emerging Tech

Awesome Tech You Can’t Buy Yet: Robots that eat landmines and clean your floors

Check out our roundup of the best new crowdfunding projects and product announcements that hit the web this week. You may not be able to buy this stuff yet, but it's fun to gawk!