The Sensoria smart socks are infused with proprietary 100% textile sensors to detect parameters important to your running form including cadence and foot landing technique. The socks connect to the innovative light weight anklet which wirelessly relay data during your run to the Sensoria Fitness mobile app.
$115,882 raised with 752 backers. A Smarter Way To Run The Sensoria Fitness Socks are infused with textile pressure sensors. They enable runners to take full control of their performance in real-time. Thanks to our unique technology which combines our pressure sensors with an accelerometer and Bluetooth Smart, you won't miss a step… literally.
Real-Time Coaching Improve your running style and optimize your form for best performance. Sensoria will auto-detect your cadence and foot landing technique to provide actionable feedback in real-time voice feedback. The Sensoria Fitness mobile app monitors your foot landing, contact time on the ground, cadence, pace, heart rate (when connected with the Sensoria HRM or other devices), speed, distance, altitude gains, GPS track and many other paramenters.
Step One WEAR. Put your socks on and check your plantar area to make sure that the three textile sensors are in the right position under your foot. The Sensoria Fitness Socks are comfortable and moisture wicking.
Step Two CONNECT. The Sensoria anklet to the sock. The LED lights will blink green once and blue every 8 seconds if properly connected. Orange if you need to disconnect and try again or recharge.
Step Three COVER. Be sure to secure the anklet to the sock by folding the cuff of the sock over the anklet. Download the Sensoria Fitness mobile app and connect the anklet. Go for a run!
Mobile App and Web Dashboard The Sensoria Fitness app allows you to tailor your goals and track your progress. Choose to receive feedback when your cadence is off, or when you are landing improperly. The Sensoria Virtual Coach will monitor every step and provide actionable audio and video feedback during your run. You will be able to compare over 7,000 shoe models in the virtual shoe closet. Understand your performance based on different running shoes, get reccomandations on which shoe to use and when it is time to get rid of the used pairs. The Sensoria Web Dashboard offers easy access to your running session and powerful analytics to compare your performance over time.
About the Startup Describe your product in 3 words.
Smart. Unique. Helpful.
How did you come up with the idea for this product?
The co-founders of Sensoria are Italian and have a technology background, having previously worked at Microsoft. In late 2010 we started to feel that there was an opportunity for the sports apparel and fashion industry to reinvent itself through technology, so we set out to create smart garments that behave like a biometric sensing computer and still feel natural and look cool and elegant. One of the turning points in our product development story came as a result of a visit to his local Starbucks. One of us spilt coffee on our socks making us feel the heat. The experience got us thinking that, rather than having technology attached to clothing, the textile itself need to be the sensorial computer. We started researching and testing and nine months later... The Sensoria Fitness Socks were born.
What makes your product special?
The vision that Sensoria has is that "The Garment is the Computer". We provide a natural and intuitive way of using technology to enhance everyday sports and fitness experiences. One of the things we do everyday is putting on our clothes. Of course, we typically wear different types of clothing for different activities. There are over 36 million active runners in the US and over 60% get injured each year. Sensoria is focused on introducing smart garments with sensors infused into the textile to improve both performance and running form. We offer an innovative running system that helps runners improve not just how far and how fast they run, but also how WELL they run. The system include smart socks that allow runners to monitor parameters related to their running form such as foot landing, cadence and time on the ground. This information may help to improve performance and reduce risk of injury. We also offer upper body garments (sports bra and t-shirt) with integrated heart rate monitoring for runners interested in cardio training.
What has been the best part of your startup experience?
Creating a startup from an idea is an incredibly exciting experience... And a LOT of hard work. We constantly strive to offer advanced technology innovation and customer satisfaction. We have the opportunity to bring new technology to a rapidly changing market and have the agility to quickly respond as we learn from our customers every day.
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