Nothing will cost over $5 at health food restaurant run by Elon Musk’s brother

elon musk kimbal health food restaurant 46654567  fresh vegetables as background
nitr / 123RF Stock Photo
Healthy food for $5 or less will be the menu at Elon Musk’s younger brother Kimbal’s fast-food restaurant, The Kitchenette, located in Memphis, Tennessee. Following his success with The Kitchen and The Kitchen Community, Kimbal Musk aims to provide inexpensive healthy food, according to Quartz.

The common perception is that eating healthy is more expensive than fast food, or even food made with conventional ingredients. Musk intends to reverse those perceptions. The three principles by which he’s founding The Kitchenette are to use only seasonal ingredients, to purchase locally whenever possible, and to restrict the menu to ingredients that are certified organic. Pricing will be an ongoing challenge, but Musk plans to work with local farmers for bulk purchase deals for both vegetables and meat.

Kimbal Musk was trained at the French Culinary Institute in New York, and he later launched The Kitchen, a successful chain of community restaurants in Colorado and Illinois. The Kitchen is based on the belief “that gathering around the table and sharing good food and drink is what connects us as family, friends, and a community.” In an environment designed and managed to encourage conversation and engagement, customers share tables and even food.

The Kitchen Community is a non-profit that extends the philosophy of The Kitchen to children. The group constructs “learning environments” called Learning Gardens that employ activities and lessons from Science, Engineering, Art, and Math to design, plan, and manage small gardens in existing schools.

According to the organization’s website, there are almost 300 Learning Gardens across the U.S., primarily in Colorado and Illinois. More than 100,000 kids participate in Learning Garden programs daily. The Kitchen Community is fully immersed in school communities, working with teachers and administrators as well as children.

When The Kitchenette opens in Memphis in August, this Musk will attempt to disrupt existing conceptions of restaurants, challenging both fast-food and conventional-fare establishments with food that is fast, inexpensive, and healthy. It looks like market disruption is a Musk family trait.

Emerging Tech

Hope it doesn’t melt! Rocket to ISS carries vital supplies — including ice cream

A rocket has launched over Virginia's eastern shore, carrying supplies to the International Space Station (ISS). Inside the spacecraft are supplies for the ISS itself and the crew onboard, such as scientific equipment and food.
Smart Home

Hello Fresh vs. Blue Apron: Which meal-delivery service is better?

To save time in the kitchen, some busy people order takeout, some look to devices like slow cookers and pressure cookers, and others try home-delivery meal services. These days, you have several meal-delivery services to choose from if you…

Tips for surviving the nuclear wasteland in 'Fallout 76'

Before running into nuclear wasteland with your Pip-Boy, take a moment to consider these Fallout 76 tips. From food and water to maintaining weapons and armor, here are the things all beginners should know.
Emerging Tech

New simulation shows how Elon Musk’s internet satellite network might work

Elon Musk has the dream of building a network for conveying internet traffic via thousands of satellites. A new simulation created by a computer scientist looks at how feasible the idea is.

Built to take a beating and still perform, these are the best hiking watches

A proper hiking watch should track exercise metrics and act as a navigational co-pilot during any kind of hike. Ideally, it'll even have a built-in GPS system and sensors. Here are five of the best hiking watches.

Fitbit Charge 3 vs. Fitbit Versa: Which one should you choose?

Fitbit's latest fitness tracker -- the Charge 3 -- comes with smartwatch capabilities similar to the Fitbit Versa. With only a $50 difference between them, we pit the two wearables against each other to find out which one is worth the…

Fitbit's latest update brings 'Quick Replies' feature to the Charge 3

Back in August, Fitbit confirmed its new wearable -- the Fitbit Charge 3. The new fitness tracker features a touchscreen OLED display, smartwatch capabilities, enhanced fitness features and more. Here's everything you need to know about it.

These bike lights use the magic of magnetism to generate power

Magnetic Microlights are a new option for cyclists that use nothing more than magnets to generate power to illuminate a bike light that is bright, eco-friendly, and increases the safety of riders.
Smart Home

Row your way to a healthy bod with the CityRow Go connected rowing machine

Want the connected experience of a Peloton but dislike biking? You can now feel the burn of a cardio-busting rowing session from the comfort of your living room with the new CityRow Go connected home rowing machine.

Here's a look at what's inside Fossil's Pop-up Shop in New York

Fossil has released its first-ever smartwatch featuring Qualcomm's Snapdragon Wear 3100. The Fossil Sport comes packed with a heart rate monitor, built-in GPS, NFC, and Google's latest version of Wear OS. Here's everything you need to know.

Check out 25 of the best Wear OS apps for your smartwatch

Looking for some ways to spruce up that new Android smartwatch of yours? Here are the best Wear OS apps to download and use with any Android smartwatch, including a few specially enhanced for Wear OS 2.0.
Health & Fitness

Withings new Pulse HR is a customizable, connected fitness tracker

Inspired by Withings first ever fitness tracker the Pulse, the new Pulse HR is updated with the latest in fitness tracker technology including smart notifications, 24/7 heart rate tracking, and more.
Health & Fitness

JLABS injects some tech into the medical industry

Innovating health care is expensive, risky, and complicated legally. One company is trying to remove these barriers with clever and altruistic approach.

New sensor from L’Oréal tracks UV exposure to keep your skin safe from the sun

L'Oréal has announced a new wearable sensor that attaches to your clothing and can track ultraviolet light. The sensor uses NFC instead of Bluetooth -- meaning it doesn't need a battery to work properly.