Skip to main content

We don’t care why Nike made these shoes, we just want them

we dont care why nike made these shoes just want them free hyperfeel mens 2 dt
presented-by-fiat-table-280x70

Behold the first-ever content series between Digital Trends and The Manual. The Bromance has begun. Since there are a plethora of brands out there melding style and technology, we thought we would take this opportunity to profile one item per week for the month of October, breaking them down and offering each of our unique takes on their tech and style components.

Related Videos

For the whole series, click here; for one more reason why Nike dominates the shoe universe, read on…

dt-logoDigital Trends:

There’s something of a kerfuffle brewing between hardcore runners as they assess the relative merits of Nike’s new Free Flyknit and Free HyperFeel running shoes – something about heel strikers versus ball-of-foot strikers and the relative merits of foot support versus barefoot running. Fortunately for us, the only time we run is when trying to avoid an iPhone release stampede, and so the choice is clear.

The Hyperfeel incorporates the coolest part of Nike’s Flyknit technology – the radically minimalist, sock-like upper – with some of its other materials innovations, like the Flywire outer foot supports and Lunarlon innersole to create a shoe that barely feels like a shoe but performs well enough to be a go-to for Olympic-level marathoners. The fact that the Flyknit shoes produce a fraction of the production waste of traditional athletic shoes gives a shoe we’re already about to buy environmental credentials that we can lord over anyone who points out how cool these things look – and that’s pretty much everyone.

The ManualThe Manual:

We don’t think anyone has thought about our feet this much since that pedicure we had to get for that beach wedding our girlfriend took us to. There was even a scientist involved in this Hyperfeel creation who used pressure-mapping and high-speed film to analyze the foot in motion. Applause! Besides having happy feet, style wise, these kicks are refreshingly simple and clean. They may still be on the neon train, but we don’t mind since the shoe is like a second skin and makes us feel like we are walking on clouds of awesomeness.

We are also fans of the shoes light weight (6.4 oz) and flexibility, perfect to roll up and stash in our carry-on for weekends away near or far.

Editors' Recommendations

Xiaomi steps further into the wearables market with a pair of smart shoes
xiaomi smart shoes screen shot 2017 03 10 at 8 52 40 am

Your smarts may originate in your brain, but that doesn't mean they can't extend to your feet. At least, not if Xiaomi has anything to say about it. The Chinese tech company is proving that it's capable of making a lot more than just smartphones, and its latest product is a pair of smart shoes. The name is quite the mouthful -- the "90 Minutes Ultra Smart Sportswear." The shoes have been created in conjunction with Intel, which created the tiny Curie module that makes the shoes "smart." That is to say, capable of tracking your fitness.

Sure, you could buy one of Xiaomi's fitness bands (aptly named the Band) if you wanted to keep tabs on your heart rate, calories burned, and distance walked in a day. But if you'd rather get the information from the real source, you can look to the shoes, which very directly track the wearer's movement to deliver information about your walking, running, climbing, and other physical activity.

Read more
Feel confident buying shoes online with the Fitfully virtual sizing app
fitfully virtual sizing fitfully1

The trouble with shopping for shoes online is that you can never be sure how they will fit. Just because you're a certain size with one brand, doesn't mean it will transfer over to another. This is why approximately 90 percent of consumers still don't shop for shoes online.

Fitfully is a mobile app that wants to cure our online shopping headaches. By creating a 3D model of our feet, we can virtually "try on" a pair of shoes. All this can be done from the convenience of anyone's smartphone camera.

Read more
Under Armour announces new running shoes with tracking and other smart features
under armour smart running shoes ua record 1

These days, runners are using technology to understand much more about their performance and their recovery. Under Armour has announced three new running shoes that will not only track your run, but offer insight into muscle fatigue before a workout.

Powering these smart shoes is Under Armour's MapMyRun app. Here you can check out detailed workout stats including cadence, real-time pace, and the overall mileage lifetime of the shoe. All this, plus the standard tracking information, is captured without ever needing to recharge the shoe.

Read more