Research suggests OTT subscribers are big fans of ‘TV Everywhere’

1 in 5 subscribers use tv everywhere monthly xfinity go app

More than one in every five (21 percent) pay-TV subscribers use TV Everywhere services (provided by their operator) on a monthly basis, according to a recent study by the NPD Group. Contrary to popular belief, consumers that pay for over-the-top video-on-demand subscriptions (OTT, SVOD) aren’t necessarily cord cutters. In fact, NPD’s report finds that consumers who subscribe to SVOD are actually among the most active TV Everywhere users: three out of four SVOD homes also have a pay-TV subscription, and 25 percent of them use their provider’s TV Everywhere service at least once per month.

This unique breed of dual SVOD/pay-TV subscriber isn’t just more likely to have tried TV Everywhere, these viewers are also using it more frequently. 30 percent of SVOD subscribers use TV Everywhere services each week, compared with 20 percent of non-SVOD subscribers.

As for the motives behind these double subscriptions, research indicates that 90 percent of SVOD subscribers are satisfied with their TV Everywhere experience, and for two big reasons. The majority of dual subscribers say they most value the ability to watch anywhere in the home, and 46 percent want the ability to actually download the shows in order to watch outside the home.

Recent moves in the TV Everywhere realm include Comcast’s launch of a cloud-based DVR feature for its X1 service subscribers in Boston (moving one step closer to its TV Everywhere pledge), and Microsoft’s expansion of its Xbox video services with TV Everywhere apps for Starz and Major League Gaming.

NPD’s data was derived from an online survey of 4,205 pay-TV subscribers fielded last December. The sample was randomly selected to represent the U.S. population age 13+.

Home Theater

Cord-cutting has grown by 48 percent in 8 years, according to Nielsen

People are continuing to ditch cable but not all cord-cutters are the same. In fact, there are two distinct groups within the cord-cutting universe, with a very small, yet growing third group that's worth paying attention to.
Home Theater

Cutting the cord? Let us help you find the best service for live TV streaming

There's a long list of live TV streaming services available to help you cut the cord and replace your traditional TV subscription. Each is different in important ways, and this guide will help you find the best one for you.
Computing

Beam up the videos: AirPlay support is coming to VLC player

At CES 2019, the developers of VLC player announced they are adding support for Apple's Airplay feature, allowing consumers to beam video and other content from their iPhone and Android devices to an Apple TV. 
Cars

Humans will accompany autonomous shuttles as they take over our cities

Autonomous shuttles could become the first widespread, real-world application of level-five autonomous technology. They won't be entirely human-less, though. Human intervention could keep the shuttles safe and boost consumer acceptance.
Home Theater

Still listening on tinny TV speakers? Try one of our favorite soundbars

You no longer have to sacrifice sound for size when selecting home audio equipment. Check out our picks for the best soundbars, whether you're looking for budget options, pure power, smarts, or tons of features.
Computing

Don't spend hundreds on Pro Tools or Logic. Try one of these free alternatives

Believe it or not, Pro Tools isn't the only digital audio workstation worth your time. Check out our picks for the best free recording software, whether you're looking for a lightweight app or a full-blown audio workstation.
Home Theater

Leave the charger behind: Wireless headphones will get epic battery life in 2019

From wireless in-ears to noise-canceling over-ears, virtually every headphone manufacturer has seriously improved wireless headphone battery capacity, making fears about charging up for long listening sessions a thing of the past.
Emerging Tech

CES 2019 recap: All the trends, products, and gadgets you missed

CES 2019 didn’t just give us a taste of the future, it offered a five-course meal. From 8K and Micro LED televisions to smart toilets, the show delivered with all the amazing gadgetry you could ask for. Here’s a look at all the big…
Home Theater

Roku adds automatic sign-out mode, for those with regular houseguests

Being able to use a Roku device while staying at a hotel or Airbnb is awesome. What is less awesome is leaving yourself signed in after you leave. With a new automatic sign-out feature, Roku is making it easier to relax.
Home Theater

Wireless headphones are finally awesome, and these are our favorites

With sleek form factors, prime audio quality, and the freedom of untethered listening, there has never been a better time to pick up a pair of wireless headphones. These are the best ones currently available.
Home Theater

These awesome A/V receivers will swarm you with surround sound at any budget

There is no one-size-fits-all approach to shopping for a receiver, so we assembled our favorites for 2018, at multiple price points and all loaded with features, from Dolby Atmos to 4K HDR, and much more.
Apple

Apple may be developing a new iPod Touch to woo younger users

Apple may be developing its first new iPod touch model since 2015 as it aims to capture younger users who are not yet ready for their own smartphone, and expand its overall listening base in the future.
Home Theater

All of the TVs getting Apple’s AirPlay 2 in 2019

This year, Apple made it clear it was done keeping its AirPlay wireless streaming technology to itself. With an open API, the way is clear for a plethora of third-party devices, including this growing list of TVs.
Home Theater

New TV? Here's where to go to watch the best 4K content available

Searching for content for your new 4K UHD TV? Look no further. We have every major source of the best 4K content, along with the cost, hardware requirements, and features that make each service worth a look.