3D simply isn’t motivating consumers to buy new televisions


According to a recent study conducted by NPD, only 14 percent of consumers that plan on purchasing a new HDTV within the next six months consider 3D technology a “must have” feature. While 68 percent call 3D a “nice feature to have they may use in the future,” it’s not a motivating factor in their purchase decision. When it comes to factors that are detouring consumers from purchasing a new 3DTV, eighty percent of consumers dislike being forced to wear glasses during 3D presentations. While costs of 3D televisions have dropped over the past two years, expensive accessories like extra pairs of glasses are still a deterrent.

sony-playstation-3d-display-tv-review-glassesWhile a lack of 3D content is still a factor for some consumers, the amount of people that cite this factor as an issue has dropped from 21 percent during May 2011 to 14 percent. Since the amount of 3D movies and games has increased over the past year, it’s likely that consumers feel more comfortable finding content to watch in 3D.

Sporting events are also drawing in new fans of 3D technology and companies invested in 3D technology plan on marketing 3D features at large scale sporting events like the upcoming Summer Olympics in London.

According to NPD Group Director of Industry Analysis Ben Arnold, he states “3D has been a success for the television market from a sales perspective. However, few consumers cite watching content in 3D as a reason for purchasing a TV, indicating that other factors such as screen size, resolution, and Internet connectivity hold more importance.” In short, consumers are purchasing televisions with 3D features, but larger panels and Smart TV features are motivating factors when it comes to a purchase.

As mentioned in a related NPD blog post, connected televisions have seen a 50 percent growth rate year over year and approximately 20 percent of consumers cited Internet connectivity as a factor in their purchase decision. Arnold speculates that companies that have a stronger position in ownership of both content and hardware will gain an advantage over competitors. Apple, for instance, would have a distinct advantage if the company does decide to launch a television.


While 3D technology isn’t driving people to the purchase, consumers are still upgrading their televisions for the previously mentioned factors. 3D television sales have nearly doubled over the previous year and over 20 percent of televisions sold that were larger than 40-inches were also 3D.  However, availability may also factor into these purchases. For instance, nearly 60 percent of all 2012 Sony models that are 40-inches or larger are 3D capable. In addition, the majority of the 2012 Samsung and Panasonic models 40-inches or larger are 3D capable.

Arnold also speculates that the practicality of voice and gesture controls may not encourage people to purchase a new television when a remote control can accomplish certain tasks quicker than attempting to talk or wave at a television. In addition, it’s possible that consumers will prefer controlling actions on a television though a mobile application on a smartphone or tablet due to a more effective user interface than a standard remote control.

Movies & TV

Coffee cups and plot holes: Game of Thrones got lazy as it raced to the finish

In its final seasons, Game of Thrones was afflicted by pacing issues, nonsensical character developments, and a few out-of-place beverage containers. It's a surprisingly lazy ending to a show that once prided itself on its thoughtfulness.
Home Theater

What’s new on Amazon Prime Video and what’s leaving in June 2019

Amazon Prime Video adds new titles each month that are available for free to all Prime members. Check out our list to find all of the content hitting Amazon Prime Video in May and June, from new original series to classic films.
Home Theater

Walmart drops great deals on Samsung 4K smart TVs for Memorial Day

You don't have to wait till Black Friday to buy your next TV. Walmart has slashed the price of a number of Samsung's latest and greatest 4K TVs, including some of its top-of-the-line QLEDs, to celebrate Memorial Day.
Home Theater

Dell slices prices on Bose SoundSport wireless headphones

Dell has a fantastic offer for anyone in the market for a set of Bose SoundSport or Bose SoundSport Wireless headphones. The SoundSport have been reduced in price by half, from $100 to a $50, and the wireless version from $150 to $130.

Walmart Memorial Day sale: 4K TVs, laptops, and Apple iPads get price cuts

The Walmart Memorial Day sale has begun. With some pretty nice savings on Apple iPads, Samsung and Vizio 4K TVs, laptops, and Google Home devices, now is a great time to snag some electronics for cheap.
Home Theater

Vizio’s new TVs and soundbars go on sale today. Here’s where and for how much

Vizio announced pricing and specs for all of its latest TV and soundbar models, offering a wide range of awesome choices for your home theater upgrade, with upcoming support for Apple Airplay 2 and HomeKit.
Home Theater

Oh, hey, Google! Bose brings Google Assistant to smart speakers and soundbars

Bose announced a new partnership with Google Assistant that will see the digital helper being added to all of its current smart speakers and soundbars, bringing listeners a ton of added functionality.
Home Theater

Plex is free and easy, and you'll wonder how you survived without it

If you want a Netflix-like experience for the media you already own, you need Plex. It's the free media center software that automatically catalogs and plays your movies, music, photos, and more, on your TV. Here's how to use it.
Home Theater

Reasons not to mount a TV over your fireplace, and how to do it anyway

Mounting a TV above your fireplace may be popular and it might even seem appealing, but we have some concerns. We've got a list of reasons why placing your digital picture machine over a fire should be avoided, if at all possible.
Smart Home

Mount your TV correctly with the best stud finders of 2019

Endlessly searching for a stud in your wall can be a chore. Fortunately, these stud finders are both high-tech and straightforward, meaning you can drill, nail, and hang with the utmost confidence.
Home Theater

The best Dolby Atmos movies for your home theater, from Gravity to Logan

If you've got your hands on some sweet Dolby Atmos gear, the next step is to find films that take advantage of it. These are our picks in several genres for the best Dolby Atmos movies currently available on Blu-ray and streaming services.

Microsoft Surface wireless noise-canceling headphones get a $100 price cut

As the world around us gets louder, noise-canceling headphones are becoming a near-necessity. Brands like Bose and Sony have dominated the space, but the new Microsoft Surface headphones are a capable, affordable alternative.
Movies & TV

The 7 best TV episodes you can watch on YouTube for free

TV networks have made a habit of putting episodes from popular series on YouTube for free. From premium platforms like Showtime to experimental newcomers like Viceland, we compiled a few of the best episodes available on YouTube.
Home Theater

This 43-inch Vizio 4K HDR TV is just $240 during Walmart’s Memorial Day sale

A 4K TV is an investment, albeit one that won't appreciate over time. For that reason, it's important to choose a television that will last, like the 43-inch Vizio D43-F1, which is on sale right now for $130 off.