Opening in November 2003, the hotel features AQUOS flat-panel televisions in every living room, bedroom, and bathroom. Both the living room and bedroom feature 30-inch AQUOS screens, and the bathroomis outfitted with a 13-inch set. Sharp’s 1-Bit digital audio systems are also situated in the living room and bedroom, coupled with a Sharp DVD player to create a total home theater experience forhotel guests.
According to Mary Lou Pollack, General Manager of The Alex, the sleek, silver, flat-panel televisions and stylish digital audio systems were selected because they integrate perfectly into the luxurious, design-conscious environment of the property. â€œThe Alex Hotel epitomizes a new generation of luxury accommodations for the overnight-to-extended-stay traveler,â€ said Pollack. â€œThe performance features and award-winning design of Sharp’s AQUOS Liquid Crystal Televisions and 1-Bit digital audio systems are in keeping with the overall design and unsurpassed guest amenities offered by The Alex Hotel,â€ she said.
Located at 205 East 45th Street in New York City, The Alex Hotel is a collaboration of residential real estate developer Izak Senbahar, international developer Simon Elias, the architectural firm of Costas Kondylis & Associates, and designer David Rockwell of The Rockwell Group.
â€œBecause of its outstanding design and features like 170-degree viewing angles and high contrast ratio, AQUOS enables The Alex to offer guests an unsurpassed television viewing experience,â€ said Frank DeMartin, Director of Vertical Markets, Sharp’s U.S. Consumer Electronics Group. â€œSharp’s 1-Bit digital audio system then adds to the enhanced home theater environment by producing a more precise, natural-sounding audio experience for listening to CDs.
Sharp created a Vertical Markets Group to make its high-tech/high-style home entertainment products and selected appliances available to non-retail channels. â€œWith industry-leading products like AQUOS, Sharp is well positioned to assist the growing number of systems integrators, architects and industrial and interior designers who are incorporating entertainment products into a variety of public and private environments, including the hotel and hospitality industry,â€ said DeMartin.
â€œGuests of The Alex are discriminating, design-conscious and interested in the latest technology for the home. Exposing consumers to AQUOS in a premier location like The Alex Hotel further enables us to increase the brand awareness for Sharp liquid crystal television,â€ DeMartin said.
In addition to their space-saving design, AQUOS and 1-Bit are highly energy-efficient, and AQUOS features 60,000 hours of lamp life, helping property managers save on their energy bills. Custom-fitted mounting and cable management systems offered by Sharp further enable interior designers to ensure that AQUOS integrates seamlessly within the environments they create.
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