Prior to the likely upcoming announcement of a new Kindle tablet, Amazon announced yet another expansion of content within the Prime Instant Video library. Partnering with NBC, Amazon Prime subscribers can watch four seasons of Parks and Recreation and three seasons of Parenthood as well as the complete series of Friday Night Lights, Heroes and Battlestar Galactica. Besides the Kindle Fire, Amazon Prime members can watch these NBC shows on a personal computer as well as the Apple iPad, the Roku set-top box, the Xbox 360 and the PlayStation 3. Beyond streaming video content, the Amazon Prime service offers two-day shipping on many items and costs $79 per year; roughly less than $7 per month.
When asked about the content expansion, Amazon director of digital video content acquisition Brad Beale stated “We are excited to be working with NBCUniversal to add their award-winning lineup of TV shows such as Parks and Recreation and Friday Night Lights to Prime Instant Video. We continue to invest heavily in our content selection for Prime members, and have now reached over 22,000 movies and TV episodes available instantly with unlimited streaming.”
Other NBC shows that can be streamed for free on the Prime video service include political drama The West Wing and comedy sitcom My Name is Earl. Shows like The Office, 30 Rock, Law and Order and Saturday Night Live aren’t included within the deal, but can be purchased within the Instant Video library. However, many past seasons of these NBC shows can be found on Netflix’s streaming video service at a cost of approximately $8 per month.
Also this week, Amazon inked a deal with ESPN for access to 30 for 30 documentary series within the Prime Instant Video library. Prior to that, Amazon signed an agreement with Warner Bros. during July that included Prime Instant streaming access for past seasons of the FOX supernatural drama Fringe as well as Dark Blue and Alcatraz.
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