Android TV’s quest to dethrone Roku, Apple TV is an uphill battle

android tv could challenge apple and roku interface
It’s not yet clear when or how the Android TV platform, which Google announced in June, will make its debut, but the terrible flop that was Google TV casts a long shadow of doubt across the search giant’s latest smart TV efforts. Even if Google manages to create a capable and compelling smart TV platform, it will likely need to overcome a soured reputation to make any kind of dent in the Apple/Roku set-top box stronghold. Not everyone agrees with that notion, however. An analyst with research firm IHS Technology asserts that, while Android TV might not deliver a knockout blow to Apple’s dominance in the set-top box realm, the new platform could spell serious trouble for Roku devices and Amazon’s Fire TV.

Related: Hands on: Android TV exorcises Google TV’s demons by finding its inner Xbox

According to a report from Advanced Television, IHS senior analyst Paul Erickson claims that Apple is in a much better position to be able to withstand competition from Android TV, primarily because the Apple TV is backed by a formidable content “ecosystem” (the iTunes Store) and a steadfast, almost rabid customer base that continues to expand with every successive iPhone release. Roku, on the other hand, lacks a deep and thorough wellspring of content to draw from, according to the report. While its not quite as poorly positioned as Roku, Amazon’s Fire TV does limit searching and content-discovery strictly to Amazon-sourced material, and users can only cast and mirror content via Amazon-branded tablets. These deficiencies could make Roku and Fire TV devices considerably more vulnerable to shifts in popularity and user preferences.

As Erickson notes, the Android TV’s entry into the market could shake things up within the set-top box/streaming media realm.

But all of these factors could amount to a moot point if consumers think “Google TV” when they see “Android TV.” And when you consider the recent entry of LG’s latest smart TV platform, WebOS, and an updated Apple TV model that theoretically could pounce at any moment (despite a really long wait), it’s not all that difficult to imagine Google TV’s more sophisticated successor having little impact on the flourishing streaming scene.


Here are the best 4K TV deals for November 2018

There's no doubt that a good 4K smart TV is the best way to take your home entertainment setup to the next level to enjoy all your favorite shows, movies, and games in glorious Ultra HD. We've got the best 4K TV deals right here.
Home Theater

PlayStation Vue adds more local channels, bringing the total to over 600

PlayStation Vue is Sony's answer to live TV without the need for a cable or satellite TV subscription. To help you understand the service, its plans, and numerous features, we've created this handy guide.
Home Theater

Time for a TV upgrade? Here’s what you need to know about 4K Ultra HD TV

Ultra HD 4K has quickly taken over the world of TVs. But what is Ultra HD 4K, how does it work, and most importantly, should you upgrade, or keep your old TV? We explain it all right here.
Home Theater

Don't wake the baby! How to connect headphones to a TV

Do you need to connect a pair of headphones to your TV? Our handy guide will show you how to hook up your headphones in a variety of ways, whether you're using wired headphones, wireless headphones, or gaming headsets.
Home Theater

A recent Twitter leak may show the upcoming AirPods 2 model

Apple plans to release new AirPods much the same as it does new iPhones, and a wireless charging case, water resistance, and better Siri integration are among the improvements we can expect in future models.

The best movie soundtracks of all time, from 'Star Wars' to 'E.T.'

Whether you're a lover of beautifully composed original scores or a fan of perfectly compiled popular music, these are the best movie soundtracks of all time — from Star Wars to Garden State.
Home Theater

From the Roku Ultra to the Fire TV Cube, these are the best streaming devices

There are more options for media streamers than ever, so it’s more difficult to pick the best option. But that’s why we're here. Our curated list of the best streaming devices will get you online in no time.
Home Theater

Still listening on tinny TV speakers? Try one of our favorite soundbars

You no longer have to sacrifice sound for size when selecting home audio equipment. Check out our picks for the best soundbars, whether you're looking for budget options, pure power, smarts, or tons of features.

How to convert and play FLAC music files on your iPhone or iPad

The high-resolution revolution is upon us, and FLAC files are a popular way to store hi-res sound. But what if you’re an iOS user? Check out our article to find out more about FLAC files, and how to use them on Apple devices.
Home Theater

Throw away those EarPods -- we dug up the best headphones in every style

Trolling the internet for hours to find headphones is no way to live. Instead, leverage our expertise and experience to find the best headphones for you. Here are our 10 favorites.
Home Theater

Put your home theater to the test with these spectacular Blu-ray releases

What's the point of having all of that awesome home theater gear if you can't breed a little jealousy in your friends and family? We've put together this list of fantastic Blu-rays that have the goods to drop a few jaws.
Home Theater

Google Chromecast and Chromecast Ultra: Everything you need to know

Google's Chromecast plugs into your TV's HDMI port, allowing you to stream content from your tablet, laptop, or smartphone directly to your TV. Here's what you need to know about all iterations, including the 4K-ready Chromecast Ultra.
Home Theater

Learn how to calibrate your home theater speakers for sheer audio bliss

Make your home theater rumble just right with our manual speaker setup guide, a simple, step-by-step walkthrough to getting the most from your audio equipment without needing to rely on imperfect automatic calibration.
Home Theater

How to make your TV squeaky clean for not much green

Not sure how to clean the LCD, OLED, or plasma display that's the cornerstone of your living room? You don't need to buy expensive cleaning solutions to clean your TV -- we'll teach you how to do it with simple household items.