Skip to main content

Apple working on iTV, new AirPlay, iCloud-based DVR: WSJ

Image used with permission by copyright holder

Apple has begun making concrete moves towards its living room invasion, reports the Wall Street Journal. The news comes via anonymous sources briefed on Apple’s meetings with various “media executives.”

Like Apple TV, the Cupertino, California-based company’s marginalized video streaming box, the rumored iTV (as it’s being called) will also allow users to download video, and likely stream content from the Internet. It’s possible that Apple’s meetings with “media executives” means the company is maneuvering to offer new television content, in a different way (streaming), and at a different price than it currently offers through iTunes. So far, however, Apple hasn’t made any moves to license new content, the paper’s sources say.

The new iTV won’t simply be Apple TV with a screen, however; according to the report — and a number of earlier reports — iTV will also include Siri integration, making it possible to navigate to channels and otherwise find content on the television by simply speaking. Apple’s array of touchscreen devices will also server as the remote for the iTV via the App Store Remote app.

In addition, WSJ reports that Apple is working on a new version of AirPlay, which will make it possible for people to start watching a show or movie on their iTV, then continue watching it on another device, like an iPhone or iPad.

Lastly, Apple is also reportedly working on a DVR service that would allow users to save content to iCloud, rather than to local storage, which seems almost like a no-brainer.

As always, this all remains unconfirmed by Apple, placing it firmly in the rumor department. And while WSJ is as reliable as any publication when it comes to technology news, the paper did get it wildly wrong when it reported that Apple would release a redesigned iPhone 5, along with a smaller, lower-end iPhone model, this year.

What does seem clear is that Apple has ambitions for the living room. Whether they come to fruition remains to be seen. But given Apple’s long-held ability to dominate when it wants to, its purported moves in this area need to be closely watched.

[Pictured: iTV concept design]

Editors' Recommendations

Topics
Andrew Couts
Former Digital Trends Contributor
Features Editor for Digital Trends, Andrew Couts covers a wide swath of consumer technology topics, with particular focus on…
Apple Cyber Monday Deals: Apple Watch, AirPods, iPad, MacBook
Best Cyber Monday Apple Deals

Just because Cyber Monday and Black Friday are technically over doesn't mean all the deals have stopped. Apple Cyber Monday deals are still here to help you upgrade your devices. If you've been drooling over a new Apple Watch, pair of AirPods, or an upgraded MacBook, but were hesitant because of the price, now is your chance. Cyber Monday is technically over, but we have a whole week of deals  We're seeing significant savings across the whole Apple family of devices, particularly at Amazon and Walmart. Check out our favorite discounts below.
Top 5 Apple Cyber Monday Deals
AirPods Pro (2nd Gen) -- $200, was $249
The newest generation of AirPods have some nice upgrades over the previous generation. Overall, the noise cancellation, sounds quality, and transparency mode have all been improved. On the outside, the AirPods 2 are almost identical to the previous model. Their pressure relief vents have been moved up, and an improved sensor has been added that can more intelligently tell when the earbuds are in your ears versus in your pocket. If you need the best earbuds Apple has to offer, these are the AirPods for you.

Apple Watch SE (2nd Gen) -- $229, was $249
There are two big reasons to buy an Apple Watch: fitness and convenience. On the fitness side, the Apple Watch SE 2 has a simple but effective workout tracker that remembers your favorite workouts. It doesn't have the full suite of temperature, electrocardiogram, or blood-oxygen monitoring, but it will track your heart rate and how many calories you've burned. From the convenience side, connecting to your iPhone is simple, and it makes texting, calling, and getting notifications super easy.

Read more
How to connect your AirPods to an Apple TV
Apple AirPods held in hand.

Watching your favorite movies and shows on an Apple TV isn’t always a group activity — sometimes, other people in the room would prefer if you kept your streaming to yourself.

When that's the case, you can pair your AirPods with an Apple TV, allowing you to watch or listen in silence while still enjoying high-quality sound. But, you may ask, "How do I connect my AirPods to my Apple TV?" Our guide shows you how to pair AirPods (or AirPods Pro 2) with Apple TV in a few easy steps.

Read more
Apple’s new AirPods Pro 2 use your iPhone camera to examine your ears
A dark black and white image of AirPods Pro 2022 above a hand.

Today, Apple announced the new AirPods Pro at its "Far Out" event, a little less than two years after the originals were first unveiled. They'll cost $250, the same as the first-generation AirPods Pro. They'll go up for pre-order on September 9 and ship on September 23, and they'll include free engraving.

The new AirPods Pro come alongside the Apple Watch Series 8 and Apple Watch Ultra, the iPhone 14 and the iPhone 14 Plus — and the all-new iPhone 14 Pro.

Read more