Skip to main content

Audio-Technica unveils new headphones powered by Pure Digital Drive technology

It’s that time of year: CES is almost here, and while many companies are saving their best for the show, many of the more-established companies just couldn’t wait to unveil their latest and greatest. Audio-Technica is one of those companies, as it just announced its new ATH-DSR9BT and ATH-DSR7BT wireless headphones.

Wireless headphones are mostly a known quantity at this point, but Audio-Technica is using a different approach. While most Bluetooth headphones transform and process the digital signal across several steps, Audio-Technica’s Pure Digital Drive uses a Trigence Semiconductor Dnote chipset that keeps the signal digital right up until it hits the driver. Instead of digital-to-analog conversion, this chip translates the signal into digital pulses that move the voice coil in the driver, creating the sound listeners hear.

Recommended Videos

The more premium of the two new headphones is the ATH-DSR9BT, which uses a four-wire voice coil for more precise control, which results in more detailed sound. The 45mm driver is paired with an acoustic damper inside its housing, which the company makes for smoother, more natural-sounding audio.

The ATH-DSR7BT shares much of its DNA with Audio-Technica’s popular ATH-MSR7, including similarities in the drivers and driver housings. The main difference is that like the ATH-DSR9BT, the ASH-DSR7BT also uses the new Pure Digital Drive technology.

In addition to the new Pure Digital Drive technology, both of these new headphones can also deliver hi-res audio from compatible sources when connected via a USB cable, which is included in the box. Both headphones also feature a built-in mic and controller, allowing them to be easily used to take or make calls while on the go.

Audio-Technica claims battery life of up to 15 hours of continuous use on each of the new models, or over 1,000 hours of standby. Three LED indicators on each pair of headphones provides information on battery life, charging status, and even the audio codec in use during playback.

Both the ATH-DSR9BT and ATH-DSR7BT are expected to be available in spring 2017, with the ATH-DSR9BT selling for $550, while the ATH-DSR7BT will retail for $300. Audio-Technica will be showing off both new headphones along with a host of other audio gear at CES 2017, and Digital Trends will be there to share our impressions.

Kris Wouk
Former Digital Trends Contributor
Kris Wouk is a tech writer, gadget reviewer, blogger, and whatever it's called when someone makes videos for the web. In his…
Audio-Technica’s $2,700 wooden wireless headphones do something no other headphones can do
Audio-Technica ATH-WB2022 wireless headphones.

Audio-Technica (A-T) has been doing some wild things in honor of its 60th anniversary, like creating a $9,000 phono cartridge, and bringing back its quirky Sound Burger portable record player from the 80s. But those are just fun frivolities. The really impressive birthday gift that this 60-year-old is sharing with the world is the ATH-WB2022, a set of wooden, wireless headphones that claim to be the very first to have built-in balanced stereo.

I know, you may be scratching your head, wondering how this feature can possibly justify an insane $2,700 price tag, but audiophiles are going to be salivating right about now.

Read more
The Sound Burger is back. Audio-Technica revives its vinyl Walkman for a new generation
Audio-Technica AT-SB2022 Sound Burger portable turntable.

Update, November 8: Well that was fast. Quicker than you can say "I'd like fries with that," the newly revived Sound Burger has completely sold out. In less than a week, Audio-Technica received orders for its entire 7,000-unit run of the retro record player. Digital Trends will update this post if the company decides to reward people's enthusiasm with a new release of inventory.

If you're old enough to remember the birth of the first portable cassette players, you might also remember Audio-Technica's AT727/770, a quirky portable record player that was better known by its other name, the Sound Burger. It hasn't been made in decades, but that's about to change: Audio-Technica (A-T) is bringing the Sound Burger back in all of its retro glory as a $199 limited edition model, to celebrate the Japanese audio brand's 60th anniversary.

Read more
New Audio-Technica M50xBT2 headphones add new features, retain iconic design
Audio Technica ATH M50xBT2 cups seen from the side.

Audio-Technica has announced the ATH-M50xBT2 Bluetooth headphones. An update to the first-generation ATH-M50xBT launched in 2018, they continue to share the iconic design made popular by the original wired M50 headphones, which have long been a staple sight in recording studios since release in 2007. For this new pair Audio-Technica has updated, rather than drastically altered, the features and technology inside.

On the audio side support for the AAC and LDAC codecs has been added, increasing the headphones versatility, but there’s no mention of AptX in the press release, which was a feature on the M50xBT. A low latency mode for gaming and video has been added and is controlled through an accompanying app, which also has the option to select your voice assistant of choice. The headphones support Siri, Google Assistant, and Amazon Alexa. Also in the app is an adjustable equalizer and a find-my-headphone feature.

Read more