High-end home theater gear maker Bang & Olufsen has officially launched its BeoVision 8 HDTV in the North American market for folks looking for “an advanced yet entry-level” HDTV. The 40-inch LCD display features a 240 Hz refresh rate and a “technologically superior” home theater experience…with a price tag that’s definitely head and shoulders above the competition.
“The new 40-inch version of BeoVision 8 is the fifth video product B&O has launched in less than 12 months. It’s a great new addition to our video portfolio,” said Bang & Olufsen America’s president Zean Nielsen, in a statement. “This product is an extremely flexible solution for both wall and floor placement and allows us to offer B&O options to a much wider customer group than ever before.”
Of course, B&O isn’t too specific on what those technology improvements are—presumably, if you have to ask, you can’t afford it. The BeoVision 8 is supposed to include contrast improvement technology that changes contrast settings based on the graphical content of a particular scene…but that’s sounds like the much poo-poo’d “dynamic contrast ratio” statistic touted by manufacturers but that has little bearing on the display at any given moment. The unit features a down-facing bass speaker with front-faving drivers tuned specifically towards accurate reproduction of human speech, with results that B&O claims are “extremely natural and clearly audible.” The unit also offers retractible feet so it can be set on a floor or countertop, and stands and wall-mounting solutions are also available.
B&O says the BeoVision 8 should be available this summer with a three-year warranty. Its suggested retail price will be—wait for it—$5,400.