The Xfinity On Demand digital stores has just gained tempting titles. Comcast announced today that a new content licensing agreement with The Walt Disney Studios has bolstered its digital catalog with a selection of varied titles and new releases to be added in the future.
The announcement comes just in time for Star Wars fans. The latest installment in the franchise, The Force Awakens, has just been released in multiple formats, and Comcast customers are now able to buy the digital download from their TV set or on the Xfinity TV website. On top of the blockbuster giant, the new deal includes a selection of other titles from Disney, Lucasfilm, Disney-Pixar, Walt Disney Animation Studios, Marvel Studios, Disneynature, and Touchstone Pictures.
Customers aren’t just getting a boost in quantity of titles when the complete selection becomes available in coming weeks; the new films are quality hits like Pirates of the Caribbean, Toy Story, Finding Nemo, Avengers: Age of Ultron, and The Good Dinosaur. The new titles strengthen the Xfinity On Demand digital store, which already includes numerous titles from Fox, Lionsgate, NBCUniversal, Paramount, Sony Pictures, and Warner Bros. Purchases can be stored in the cloud, and then watched on a wide selection of devices.
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“We are excited to expand our digital store offering with the incredible selection of titles from The Walt Disney Studios’ portfolio,” said Nancy Spears, Comcast Cable’s vice president of digital media distribution and monetization. “Disney films appeal to all generations, and now our customers will be able to easily add them to their digital collection to watch when and where they want.”
Walt Disney Studios’ films do certainly have wide reach. Star Wars: The Force Awakens has been closing the gap between its box office earnings and those of all-time record-holder Avatar, surpassing $2 billion worldwide last month. The studio has not lacked for commercial or critical success over the years, and Comcast customers will likely be more than eager to peruse its titles for purchase.
