Could Comcast’s next move be creating its own YouTube?

comcast ads third party router 4 reasons
Now that Comcast’s grand scheme to envelop its colossal competitor, Time Warner Cable, has been foiled by the Feds, the question arises as to where the megacorp will turn to expand its brand next. According to a report by The Information, Comcast may be looking to create its own YouTube.

The report claims Comcast had been working on a short-form video service for a year and a half or longer, but decided to put its plans on hold as the government scrutinized the company’s planned $45.2 billion merger with the second largest Internet and cable provider in the country (and its biggest competitor).

Now that the FCC has put the kibosh on that deal due to monopoly concerns, Comcast is free to pursue other ventures. And given the rapidly evolving climate of the pay-TV industry, a streaming service appears to be high on the list. While Comcast is already a partial owner of Hulu ( alongside 21st Century Fox and Disney-owned ABC) the nation’s largest cable and Internet provider may be looking for a bigger slice of the pie when it comes to younger viewers.

The short-form market is an enticing one, as it doesn’t involve the complex and costly licensing deals for the acquisition of content that burden streaming services like Netflix or Amazon Instant Video. There are also other significant benefits to a short-form video service.

“The proposed video service would mark a brand new chapter for Comcast, which would be able to play in a loosely regulated market, reach a national audience, and possibly even make its service available outside the US,” the report said.

Of course, even if Comcast does proceed with the venture, it would face significant handicaps. YouTube is by far the dominant aggregator of short-form videos, and has established itself as a powerhouse in the genre that none have been able to match. In addition, YouTube has the backing of one of the most powerful companies in the world in search giant Google.

Moreover, as one of the most hated companies in America, Comcast may have a difficult time competing in a more open playing field where consumers have the luxury of choice. One of the reasons Comcast is so dominant is that many of its customers have no other options when it comes to high-speed Internet or cable services.

Still, the firm does have an expansive network with which to aid delivery of its content, ties all over the entertainment industry (including ownership of its own major network in NBCUniversal), and, especially now that it won’t be blowing nearly $50 billion on a new acquisition, very deep pockets.

The report also claims, however, that there is a chance Comcast may simply scrap plans for the new short-form video service due to the “shifting priorities or new acquisitions.” So where else might Comcast look to expand its footprint? Some have argued that Netflix, which spends billions of dollars each year on content licensing while turning a relatively modest profit, is ripe for the picking.

For those who have come to love the big red streamer for its lack of commercials, as well as an aggressive and almost seemingly fearless attitude that has made it one of the most innovative streaming platforms on the planet, that’s a troubling thought indeed.

In any event, Comcast is looking to make some moves. We’ll have to simply wait and see just where the powerful company’s gaze will turn next.

Product Review

Simple and reliable, Apple's AirPods are among the best fully wireless earbuds

Apple’s AirPods wireless headphones have dominated the market essentially since they hit stores in December 2016. Though not without some faults, they cracked the connectivity code to rank among the best fully wireless earbuds you can…
Movies & TV

Comcast launches Xfinity Flex, a $5-a-month service aimed at cord cutters

For $5 a month, Xfinity Flex gives existing Xfinity internet subscribers a 4K- and HDR-ready set-top box that can stream video from YouTube, Netflix, Hulu, as well as free TV from apps like Cheddar and ESPN3.
Home Theater

Tipping point? Streaming subscribers outnumbered cable in 2018 for first time

2018 was a very good year for the entertainment business as a whole, but it was especially good for streaming companies like Netflix and Amazon, says a new report by the Motion Picture Association of America.
Movies & TV

Disney completes its $71.3 billion purchase of 21st Century Fox

Now that Walt Disney Company has closed its $71.3 billion purchase of 21st Century Fox's movie and television assets, what does this future hold for franchises like X-Men, the Fantastic Four, The Simpsons, and the rest?
Movies & TV

Netflix confirms it won’t be a part of Apple’s new video-streaming service

Netflix has confirmed that subscribers to Apple's new video streaming service won't have the option to view Netflix content on it. Apple is set to unveil its new TV service next week.
Home Theater

Here are some common AirPods problems, and how to fix them

Apple’s AirPods are among the best fully wireless earbuds we’ve seen, but they’re not perfect. If you’re having trouble, take a look at our guide to the most common problems and what you can do to fix them.
Home Theater

There isn’t a single good reason to buy Apple’s new AirPods

After nearly a three-year wait, Apple has finally announced a new version of its popular true wireless headphones, the AirPods. We had high hopes for vast improvements, but that's not what we got.
Home Theater

ESPN Plus scores the exclusive rights to UFC Pay-Per-View events

If MMA is your game, then ESPN Plus is now a very important player. The Disney-owned service locked up the exclusive rights to UFC Pay-Per-View events, a deal that will last through 2025 in the United States.
Home Theater

Dish TV customers can access up to 13 NCAA March Madness games in 4K

If you're a basketball fan looking to get your fix of NCAA Championship action in 4K, Dish TV will be airing up to 13 of the tournament games in the ultra high-def format, starting on Tuesday.
Home Theater

Cheer for your favorite NCAA team and Xfinity will respond with matching lights

Screaming at your favorite team just became a lot more rewarding thanks to Comcast's Xfinity voice remote and some special NCAA commands that set your smart lightbulbs to your favorite team's colors.
Deals

Amazon slashes prices on UE Boom and MegaBoom 3 Bluetooth speakers

With just the right combination of great sound, a rugged design, and an overall sleek aesthetic, the UE MegaBoom 3 is our favorite Bluetooth speaker. And Amazon is offering a rare discount on it right now.
Movies & TV

Stranger Things season 3 is coming! Here’s everything we know so far

With a sophomore season as strong as its first, Stranger Things is now moving on to season 3. Here's everything we've learned so far about the Netflix series' upcoming third season, premiering in July 2019.
Home Theater

Here’s what’s new on HBO and what’s leaving in April 2019

Whether you're a cable lifer or a staunch cord cutter, there's never been a better time to get down with premium TV. April 2019 brings Game of Thrones season 8, BlacKkKlansman, and Crazy Rich Asians to HBO.
Home Theater

TCL drops the price of its 75-inch 6-Series 4K Roku TV to $1,500

March is a great time for TV deals, and we've got a whopper: TCL has taken $300 off the price of its superb 75-inch 6-Series 4K HDR Roku TV, making it $1,500. That's the lowest price ever on this affordable TV.