Comcast strikes a deal to bring a bundle of MGM content to Xfinity on demand

comcast mgm deal brings content to xfinity on demand store vikings tv show
The historical drama television series Vikings is among the films and TV shows to be added to the Xfinity On Demand digital store.

Comcast – the Philadelphia-based communications colossus – revealed today via its corporate blog that it has sealed a new content deal with MGM, bringing a slew of the media company’s classic films and television shows to its Xfinity On Demand digital store.

The agreement is the latest in Comcast’s running streak of deals, announcements, and PR moves (the company recently reached a similar arrangement with Warner Bros for access to big flicks like GravityArgoThe Great Gatsby and many more) that all inevitably fall within the larger shadow of the company’s looming potential merger with Time Warner Cable. With today’s news, MGM adds another cache of content to be distributed in the increasingly expanding video-on-demand (VOD) marketplace.

Xfinity’s On Demand digital store will celebrate the new content bundle’s addition on May 20 by premiering the 2014 RoboCop remake in “Digital HD,” according to the blog post. It’s currently unclear whether Comcast will add the rest of the MGM content immediately after the RoboCop event or roll it out over time. Along with the marquee new title, Comcast revealed a host of both recent and classic films that will also be available thanks to the deal:

  • Carrie (2013)
  • Bull Durham
  • Fargo
  • The Graduate
  • Hoosiers
  • Hot Tub Time Machine
  • Legally Blonde
  • The Princess Bride
  • Rocky (franchise)
  • Skyfall
  • The Silence of the Lambs
  • The Usual Suspects
  • Thelma & Louise
  • West Side Story
  • When Harry Met Sally
  • Vikings

The move follows, most recently, Comcast’s record-breaking Watchathon Week, which inspired 50 million hours of collective VOD binging, proving that, even in the face of competition from a host of streaming sites like Netflix, Hulu, and Amazon, VOD is still going strong.

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