DirecTV scales back 3D content due to lack of demand

n3D-DirecTV

As detailed by a release from the Associated Press recently, satellite TV provider DirecTV decided to cut 3D programming on its n3D channel earlier this month due to a lack of consumer interest in the channel. The channel was originally announced during CES 2010 as a partnership with Panasonic to bring consumers a channel that broadcast 3D content 24 hours a day, seven days a week. DirecTV has mostly halted the development of new content for the 24-hour channel due to “the low demand we’ve seen from customers” according to a statement from company representatives.  

sony-active-3d-glassesFor DirecTV subscribers that have a 3D television, the channel will stay in the DirecTV lineup. However, the channel will only display a n3D logo when there’s no scheduled programming. Special events like sporting events will appear in the TV schedule a few weeks in advance to allow subscribers enough time to locate and record the programming.

In addition to broadcasting coverage of selected events at the 2012 Olympics, the channel will also continue to broadcast Guitar Center Sessions, a program that broadcasts performances from musical artists like Alanis Morissette, Colbie Caillat and The All-American Rejects.

DirecTV plans to continue offering subscribers access to ESPN 3D and 3net, the 3D channel owned by IMAX, Sony and the Discovery channel. However, this isn’t the first sign that 3D content is losing momentum while consumers are taking their time transitioning to 3D televisions. During January 2012, the French media network Canal Plus closed down its 3D network due to a general lack of enthusiasm among viewers.

In addition, AT&T dropped ESPN 3D  from the channel lineup during August 2011 citing expensive costs as well as low demand among subscribers. As of the first quarter of 2012, 3D television sales barely accounted for more than ten percent of all high definition television sales. While that figure doubles the percentage from last year, it’s quite apparent that 3D still isn’t enough of a reason to drive consumers to upgrade their televisions immediately.

Emerging Tech

Awesome Tech You Can’t Buy Yet: 1-handed drone control, a pot that stirs itself

Check out our roundup of the best new crowdfunding projects and product announcements that hit the web this week. You may not be able to buy this stuff yet, but it sure is fun to gawk!
Home Theater

PlayStation Vue adds more local channels, bringing the total to over 600

PlayStation Vue is Sony's answer to live TV without the need for a cable or satellite TV subscription. To help you understand the service, its plans, and numerous features, we've created this handy guide.
Home Theater

Time for a TV upgrade? Here’s what you need to know about 4K Ultra HD TV

Ultra HD 4K has quickly taken over the world of TVs. But what is Ultra HD 4K, how does it work, and most importantly, should you upgrade, or keep your old TV? We explain it all right here.
Movies & TV

Cassian Andor series and 'Mandalorian' details expand Star Wars' future

Disney has sky-high expectations for its Star Wars universe, with plenty of plans for the franchise on the big screen and television over the next few years. Here are all the upcoming movies and TV shows, both rumored and confirmed.
Movies & TV

Disney+ streaming service gets a new name, logo, and more confirmed content

Disney is bringing the full weight of its massive content library to its own streaming service in 2019. How will Disney+ compare to Netflix, Hulu, and Amazon Prime? Here's what we know so far.
Movies & TV

Out of movies to binge? Our staff picks the best flicks on Hulu right now

From classics to blockbusters, Hulu offers some great films to its subscribers. Check out the best movies on Hulu, whether you're into charming adventure tales or gruesome horror stories.
Product Review

Cut cable and keep quality with TiVo's 4K-friendly Bolt OTA DVR

Free over-the-air programming isn’t available in 4K, so why would you want a 4K OTA DVR? We’ll discuss what makes the new TiVo Bolt OTA a viable choice for cord-cutters with 4K UHD TVs who want to get ahead of the game.
Deals

Here are the best 4K TV deals for November 2018

There's no doubt that a good 4K smart TV is the best way to take your home entertainment setup to the next level to enjoy all your favorite shows, movies, and games in glorious Ultra HD. We've got the best 4K TV deals right here.
Movies & TV

The best new movie trailers: ‘Buster Scruggs,’ ‘Missing Link,’ ‘Mowgli’ and more

Everyone loves a good trailer, but keeping up with what's new isn't easy. That's why we round up the best ones for you. This week, it's new trailers for The Ballad of Buster Scruggs and Mortal Engines, and the first trailer for Missing…
Movies & TV

The best movies on Amazon Prime right now (November 2018)

Prime Video provides subscribers with access to a host of fantastic films, but sorting through the catalog can be an undertaking. Luckily, we've done the work for you. Here are the best movies on Amazon Prime Video right now.
Movies & TV

Best new shows and movies to stream: ‘Room 104,’ German thriller ‘Beat,’ and more

Need something to watch this weekend? Check out our list of the best new shows and movies to stream right now. On the list this week: Room 104 returns for a second season, Robert the Bruce fights for Scotland's throne, and more.
Movies & TV

'Prime'-time TV: Here are the best shows on Amazon Prime right now

There's more to Amazon Prime than free two-day shipping, including access to a number of phenomenal shows at no extra cost. To make the sifting easier, here are our favorite shows currently streaming on Amazon Prime.
Home Theater

LG price cuts on C8 OLED TVs for Black Friday are more of a sliver than a slash

LG cut prices on its vaunted C8 series OLED TVs, but the deals aren't as good as last year, and therefore are less compelling. Still, if you're in the market for a new TV this year, we still suggest giving these deals a serious look.
Deals

Black Friday 2018: The best deals so far

Black Friday is the biggest shopping holiday of the year, and it will be here before you know it. If you can't wait until November 23 to start formulating a shopping plan, we've got you covered.