Skip to main content
  1. Home
  2. Audio / Video
  3. News

Facebook gradually moving into TV advertising with Apple TV and Roku TV ads

Saqib Shah
By

apple tv app problems lifestyle
Facebook is expanding its Audience Network advertising tool to sell ads on connected streaming devices, starting with Apple TV and Roku TV apps.

The move will see the company deliver video ads that run on apps available on the set-top boxes in partnership with publishers A&E and Tubi TV, Recode reports.

Related Videos

The company already produces ads for third-party mobile apps, and websites via its Audience Network tool. In return for their cash, publishers get the audience insights only a web giant like Facebook (or Google) can provide, resulting in targeted ads that the company claims are more relevant to users’ interests.

The same will go for apps on set-top boxes — which already serve up ads — whose developers likely crave the targeting options Facebook offers.

“We are testing how to best deliver video ads through Audience Network to people watching content on connected TVs,” said a Facebook spokesperson. “Our goal is to bring relevant ad experiences to people both on Facebook and off.”

For now, Facebook’s budding strategy remains limited to delivering in-house ads (such as its recent Facebook Live campaign) and ads from its nonprofit partners. The bigger picture could eventually see the company utilizing an Apple TV or Roku TV viewer’s IP address to determine whether they, and their family, are also on Facebook. Theoretically, it would then be able to serve them the same type of personalized ads. Jumping into the set-top box space early could also see Facebook become a dominant advertising force in the sector.

Despite beating expectations to post another impressive quarter of growth, Facebook’s recent results saw its stock value tumble on the back of its prediction that ad growth was set to slow next year. A massive 84 percent of Facebook’s $7.01 billion in third quarter revenue was generated by mobile ads, but the company feels it risks saturating its product with promotional content if it continues on the same course. Additional sources of ad revenue, such as set-top boxes (and maybe even traditional television), could help ease concerns and result in the company continuing to reap rewards.

Editors' Recommendations

Topics
UFC PPV: How much is Edwards vs. Usman 3?
A UFC championship belt sitting on a table.

MMA fans are getting treated to two UFC pay-per-view events this month, with UFC 286: Edwards vs. Usman 3 being the second UFC PPV in March following Jon Jones' return at UFC 285. Since it's a pay-per-view, you'll need to hand over some cash to tune in. ESPN+ is the only outlet for streaming live UFC pay-per-view events like these in the United States, so if you're looking for a way to enjoy all the action online, read on. We've got everything you need to know about UFC pay-per-views on ESPN+, including how to sign up, how much it costs, and how you can save.

ESPN+ is a premium streaming service for all things sports, from MMA and boxing to soccer and much, much more. Since launching its streaming platform in 2018, ESPN has continued to develop a very close relationship with the Ultimate Fighting Championship, and in 2023, ESPN+ is the go-to app for streaming UFC content. It's also the only outlet where you can watch UFC pay-per-view events online. ESPN+ is compatible with virtually all modern PC web browsers and streaming-capable devices, which includes smartphones, tablets, smart TVs, and Xbox and PlayStation gaming consoles.

Read more
The first Roku-made televisions are now available at Best Buy
Roku Select Series television.

Roku today announced that its first slate of Roku Select and Roku Plus Series televisions — the first sets to actually be made by Roku — are now available exclusively at Best Buy. The first 11 models are meant to be affordable options not unlike the Roku TVs made by the company's manufacturing partners. (Those partners, so far as we know, will still make their own Roku TVs.)

The Plus Series is the more advanced of the two options, with QLED screens at 55, 65, and 75 inches. Those prices hit $649, $749, and $1,199, respectively.

Read more
New Windows 11 update adds ChatGPT-powered Bing AI to the taskbar
Microsoft has released a new Windows 11 feature that makes the OS photos app compatible with Apple's iClould.

Microsoft has just unveiled the latest update to Windows 11 which has already started rolling out. There are plenty of changes on the horizon, including those involving the ChatGPT-based Bing AI search.

The new update lets Windows 11 users communicate with the AI-powered version of Bing right in their taskbar. The AI model itself also seems to have received an update that might make conversing with it less bizarre.

Read more