Frequency launches popular video curation app for the iPhone

frequency video

Video curation app, Frequency, has been a popular iPad app for discovering new videos from around the Web. Now that same experience is heading to the iPhone, and the experience has been rebuilt from the ground up.

Frequency is similar to apps like Flipboard or Pulse, but scrap the text format and replace it with videos. It syndicates videos that best fits your taste from all around the Web. Like Pulse, Frequency takes a channel-by-channel approach to viewing content, meaning that to get the full experience users have to manually add individual publishers that they’d like to follow. Frequency’s founder Blair Harrison tells me that Frequency indexes hundreds of thousands of online videos on a daily basis, so there’s endless content that you can find on the app.

For users like myself that enjoy recommended videos, Frequency provides an alternative default channel for discovering content that’s not specific to one publication. For example, “Your Highlights” algorithmically recommends, based on your viewing habits, the videos that might best suit your tastes regardless of the topics. “Top Picks” lists the most popular videos across the Frequency network.

frequency channel guide

We were able to get an early look at the app and were impressed by how easy it was to use considering the many features it offers. The top of your screen on the iPhone in the black row is the main navigation, where you can find new channels. The far left icon labeled “Add Channel” opens up a “Channel Guide” where users can select the publications that they want to add that are categorized into topics. Some of these channels include Featured, Trending, Tech, Animals, and Sports. To delete publications that you no longer want to follow, you’ll have to press the publication’s icon for a good two seconds and drag it to a red box, representing a trash bin, which slides open below.

frequency top picks

 

The videos play without buffers and the transition between is really seamless.  Founder Blair Harrison is an advocate for endless playing, and this mentality really shines in the app. Once one video is completed the next video in queue begins playing regardless of what platform the video is hosted on. Users can even skip to the next video by swiping up or down, and surprisingly there’s no delay with this motion. Flip the phone horizontally and the video instantly enters full screen mode.

Harrison explains that the iPhone app rounds out the cross platform experience that Frequency wants to offer its users. “It rounds out the 360 degree of products. Everywhere a user wants to access Frequency, they now can.” To recap, Frequency is now available on the Web, tablet (iPad), iPhone (smartphone), and recently on Smart TVs. It also connects to Apple’s AirPlay, and the videos are synced across all devices meaning that if you stop a video mid-way through on your Smart TV, you can continue where you left off on your iPhone. Harrison has every intention of offering Frequency on every device including game consoles and Android – eventually.

People are consuming a lot of video, and that’s no exaggeration. The average session time on Frequency’s most popular channel, “Your Highlights,” is approximately 40 minutes. Second to this is its user’s Facebook channel – the videos shared by your Facebook friends. Across the board, users are staying on average 30 minutes per session on the app. One third of Frequency users are using the app 10 times per month and spending a total of six hours on the site. The most time spent on the app however happens on its Smart TV apps with users spending an average of 42 minutes per session. Topping the list, Harrison has found, among the most popular channels are News and Comedy. The iPad app alone has had so far 450,000 downloads, and across all of Frequency’s supported platforms the app sees two million visitors per month.

While YouTube has been vicious about its desire to steal away the time that video consumers spend watching TV, Frequency on the other hand isn’t out to compete with the Hulu and Netflix of this world and isn’t really concerned with what those companies are doing. Since 33 percent of all online video consumption comes from YouTube, according to ComScore, many of Frequency’s videos will come straight from there. Large brands are also syndicating their best content to Frequency, so you’ll find original programming. But Harrison tells me that YouTube is not the whole story and he’s more concerned about offering a central channel for the billions of videos published online and making sense of it all for its users. “It’s a very unstructured messy experience,” Harrison says when explaining how users would otherwise consume content without an app. “You have to go to different Websites, apps, blogs and social networks – myriad places to find all the video you want and manually piece it together. We have all of that for you and deliver it to you in one incredibly simple, elegant user experience.”

You can download the app from the Apple App Store here.

Home Theater

Apple will reportedly launch its new video-streaming service at March 25 event

The rumors about what Apple will announce at a March 25 event continue to swirl. A new report suggests that it will debut its much-anticipated video-streaming service, which will compete with Netflix and Amazon's Prime Video.
Mobile

Need a date for Valentine's Day? Cozy up with the best dating apps of 2019

Everyone knows online dating can be stressful, time-consuming, and downright awful. Check out our top picks for the best dating apps, so you can streamline the process and find the right date, whatever you're looking for.
Computing

These 30 useful apps are absolutely essential for Mac lovers

There are literally hundreds of thousands of great software programs compatible with MacOS, but which should you download? Look no further than our list of the best Mac apps you can find.
Home Theater

Everything to know about Sling TV: Channels, pricing, and more

Sling TV has grown a great deal since its launch. Now there are more channels and more packages to chose from, with prices to match, and more is being added all the time. Everything you need to know is right here.
Home Theater

What is YouTube TV? Here’s everything you need to know the streaming service

YouTube TV is becoming an increasingly major competitor to other streaming services. Not sure if the service might be right for you? Don’t worry, we’ve got a guide detailing everything you could want to know about the service.
Home Theater

Bose’s technology patents could save an earbud’s battery life

Possibly taking a cue from Apple's popular AirPods, Bose filed a patent application for earbud IR technology that could save battery life, improve sound quality, and possibly help people locate lost earbuds.
Home Theater

Samsung accidentally leaks its new Galaxy Buds ahead of launch

It's been all but certain that Samsung would launch a successor to its Gear IconX wireless earbuds soon, but a newly leaked photo and recent FCC certification document seems to indicate that the debut is very close.
Home Theater

ATSC 3.0: The next-gen TV update explained

ATSC 3.0 is the next major update to the broadcast standard we use today. Will this be the second coming of free, over-the-air TV? We're here to explain everything about the new standard.
Home Theater

Hi-res streaming audio service Qobuz arrives in U.S., threatens Tidal’s monopoly

For several years, Tidal enjoyed a monopoly on hi-res music streaming in the U.S. Now, French company Qobuz is here to offer some competition with a variety of monthly plans starting at $10 a month.
Home Theater

Throw away those EarPods -- we dug up the best headphones in every style

Trolling the internet for hours to find headphones is no way to live. Instead, leverage our expertise and experience to find the best headphones for you. Here are our 10 favorites.
Home Theater

Still listening on tinny, muffled TV speakers? Try one of our favorite soundbars

You no longer have to sacrifice sound for size when selecting home audio equipment. Check out our picks for the best soundbars, whether you're looking for budget options, pure power, smarts, or tons of features.
Home Theater

Samsung will stop releasing new Blu-ray players in the U.S.

Samsung, the first company to produce a 4K Ultra HD Blu-ray player, is now exiting the Blu-ray market entirely in the U.S. The move comes after Oppo Digital also dropped out of the market last year.
Movies & TV

The Breaking Bad sequel might air on Netflix before it arrives on AMC

A Breaking Bad sequel starring Jesse Pinkman (and, possibly, Walter White) is on the way from series creator Vince Gilligan, and you might get your first look at it on Netflix, not traditional cable.
Deals

The best Presidents’ Day sales 2019: Amazon, Walmart, Dell, and more

Presidents' Day sales are a great chance to score electronics, clothing, home and office stuff, and other goodies at a discount. We’ve smoked out a large handful of the best of these Presidents' Day deals, from tech to bedding, to help…