According to the report, “Consumers’ purchase process for digital home appliances: the second survey,” 28.3% of the respondents who “wished to buy a DVD recorder with a HDD within a year” answered that they placed the highest priority on “HDD capacity” in deciding which model to buy.
In the first survey conducted in July-August 2003, the largest percentage of people answered that “price” was the highest priority to be considered. “HDD capacity” earned 0.8 points less than the “price” in that survey. That means the HDD capacity has started to appeal to more consumers in their purchase process.
Consumers’ recent tendency to choose a DVD recorder by its HDD capacity rather than its price applies not only to the people who have recently purchased a DVD recorder, but also to those who intend to buy one.
Read more at NEAsia.com
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